Asprey
Asprey's Overview
Asprey is a prestigious British retailer of luxury goods, founded in 1781. Renowned for its exquisite craftsmanship and timeless design, Asprey offers a wide range of products including fine jewellery, silverware, leather goods, watches, home accessories, and bespoke commissions. With a rich heritage and multiple Royal Warrants, Asprey has served royalty, discerning individuals, and global connoisseurs for over two centuries, epitomizing British luxury and elegance.
Where is Asprey's Headquarters?
HQ Function
Serves as the global flagship retail store, showcasing Asprey's full range of luxury products. It also likely houses key administrative, design, client relations, and bespoke workshop functions for the brand.
Notable Features:
Iconic Grade II listed Victorian facade, opulent interiors across multiple floors, private salons for VIP clients, and on-site workshops for some bespoke commissions. The building itself is a landmark on Bond Street.
Work Culture:
A sophisticated and professional environment focused on exceptional customer service, meticulous attention to detail, and upholding the brand's prestigious heritage. Emphasis on deep product knowledge, craftsmanship appreciation, and discretion.
HQ Significance:
The New Bond Street location is intrinsically linked to Asprey's identity and history, having been its home since the 19th century. It solidifies its status as a premier British luxury institution and a global destination for luxury shopping.
Values Reflected in HQ: Heritage, unparalleled craftsmanship, exclusivity, British excellence, timeless design, innovation, and impeccable personal service.
Location:
Asprey maintains its global presence through its iconic London flagship, select international boutiques in key luxury capitals, prestigious hotel concessions, and its worldwide e-commerce platform. Globally supported functions include luxury retail operations, high-level client relationship management, bespoke design and commission services, international marketing and branding, and global logistics for its exclusive products.
Street Address:
167 New Bond Street
City:
London
State/Province:
England
Country:
United Kingdom
Asprey's Global Presence
Beverly Hills, California, USA
Address: Beverly Wilshire, A Four Seasons Hotel, 9500 Wilshire Blvd, Beverly Hills, CA 90212, USA
Serves as a significant brand presence in North America, enhancing visibility and accessibility for American clientele and international visitors to Los Angeles.
Tokyo, Japan
Address: The Peninsula Tokyo, 1-8-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006, Japan
Represents Asprey's commitment to the East Asian market, serving a sophisticated clientele with a strong appreciation for fine craftsmanship, British heritage, and exclusive luxury goods.
Buying Intent Signals for Asprey
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Executive Team of Asprey
As of April 2025, Asprey' leadership includes:
Investors of Asprey
Asprey has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Asprey has notably strengthened its leadership team with the appointment of a new Chief Executive Officer, aiming to drive the brand's strategic vision and global growth.
New Appointments:
Technology (Tech Stack) used by Asprey
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Asprey Email Formats and Examples
Asprey likely utilizes standard corporate email formats common within the luxury retail sector. These often involve combinations of first name, last name, and initials.
Common patterns are typically [first_initial][last]@asprey.com (e.g., jsmith@asprey.com) or [first].[last]@asprey.com (e.g., jane.smith@asprey.com).
Format
hpernegre@asprey.com
Example
75%
Success rate
News and media
PR Newswire • February 27, 2024
Asprey London Debuts The Asprey Bugatti Egg Collection
Asprey London announced the launch of its limited-edition Asprey Bugatti Egg Collection, a series of precious objet d'art eggs created in collaboration with Bugatti. The collection merges Asprey's heritage of craftsmanship with Bugatti's automotive excellence, with both physical eggs and generative NFT art components....more
Drapers • November 9, 2023
Asprey appoints Ralph Lauren veteran as new CEO
British luxury goods retailer Asprey has appointed Hania Pernegre as its new chief executive. Pernegre joins from Ralph Lauren, where she was chief commercial officer for Europe, the Middle East and Africa (EMEA)....more
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