highperformr logo

Asmodee's Overview

Total employees1436
HeadquartersRoseville
Founded

Asmodee US is a major publisher and distributor of board games, card games, and tabletop role-playing games for the North American market. As a key part of the global Asmodee Group (an Embracer Freemode company), Asmodee US is responsible for bringing a vast portfolio of beloved titles—including Catan, Ticket to Ride, Pandemic, Spot It!, Marvel Champions, and Star Wars: X-Wing—to millions of gaming enthusiasts. They focus on delivering high-quality gaming experiences through extensive distribution channels, strong retail partnerships, and active community engagement. Their operations encompass publishing, marketing, sales, and distribution, playing a vital role in the hobby games industry in the United States.

Where is Asmodee's Headquarters?

HQ Function

The Roseville facility is the main operational center for Asmodee in the United States, managing publishing decisions for the US market, extensive game distribution, national sales, marketing campaigns, and administrative functions.

Notable Features:

A modern office and warehouse complex designed to support large-scale game distribution and publishing activities. It likely includes dedicated game rooms, playtesting areas, and a showroom displaying Asmodee's wide range of products.

Work Culture:

Characterized by a dynamic, collaborative, and passionate environment, deeply rooted in a shared love for board games. The culture encourages creativity and innovation in game publishing and distribution, fostering a strong connection with the gaming community.

HQ Significance:

This headquarters is strategically vital for Asmodee's command in the North American market, the largest for board games globally. It enables the efficient supply of both iconic and new games to retailers and consumers across the U.S. and supports targeted regional marketing and sales initiatives.

Values Reflected in HQ: The headquarters likely embodies Asmodee's core values of 'Great Games, Amazing Stories, Shared Moments.' Spaces are probably designed to promote teamwork, spark creativity in game development and marketing, and ensure the efficient delivery of engaging products to a diverse audience.

Location:

Asmodee US is an integral part of the Asmodee Group, an international games publisher and distributor headquartered in Guyancourt, France. The Group has a significant global footprint, operating directly or through distribution partners in Europe, North America, South America, Asia, and Oceania. This extensive network supports localized game publishing, targeted marketing strategies, and widespread sales, ensuring that popular games and new releases reach diverse international audiences. Globally supported functions include game design and development, localization, manufacturing oversight, multi-channel marketing, sales, and sophisticated logistics and distribution.

Street Address:

1995 County Road B2 W

City:

Roseville

State/Province:

MN

Country:

USA

Asmodee's Global Presence

Buying Intent Signals for Asmodee

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Asmodee

As of April 2025, Asmodee' leadership includes:

Axel de Rette - Managing Director, USA Distribution, Asmodee
Tara Orders - Chief Operating Officer, Asmodee North America
Rubin Rynes - Chief Financial Officer, Asmodee North America

Investors of Asmodee

Asmodee has been backed by several prominent investors over the years, including:

Embracer Group (via Asmodee Group)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most significant executive change affecting Asmodee globally, including Asmodee US, was the appointment of Thomas Koegler as interim CEO of Asmodee Group in May 2024. He succeeded Stéphane Carville, who stepped down. Specific high-level executive movements solely within Asmodee US are not frequently publicized.

Departures

Stéphane Carville, Stéphane Carville resigned as CEO of Asmodee Group after several years leading the company.

New Appointments:

Thomas Koegler, Thomas Koegler was appointed as interim CEO of Asmodee Group, tasked with guiding the company during its transition phase.

Technology (Tech Stack) used by Asmodee

Discover the tools Asmodee uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Asmodee Email Formats and Examples

Asmodee US, being part of the international Asmodee Group, likely adheres to common corporate email formatting conventions. The primary domain used is typically @asmodee.com. Common patterns include a combination of the employee's first and last names.

Likely formats include [first_initial][last]@asmodee.com (e.g., jsmith@asmodee.com) or [first].[last]@asmodee.com (e.g., john.smith@asmodee.com).

Format

jsmith@asmodee.com

Example

70%

Success rate

News and media

Embracer Group / GamesIndustry.bizMay 23, 2024

Asmodee Performance Detailed in Embracer Group's Q4 FY23/24 Report, New Interim CEO Appointed for Asmodee Group

Embracer Group's year-end report highlighted Asmodee's net sales of SEK 3,152 million for Q4, noting strong performance in trading card games and continued demand for board games. The report also coincided with the announcement that Thomas Koegler would take over as interim CEO for Asmodee Group, impacting overall strategy including for Asmodee US....more

Dicebreaker / Company AnnouncementsMarch 8, 2024

Asmodee US Successfully Launches 'Star Wars: Unlimited' Trading Card Game

Asmodee US, through its Fantasy Flight Games studio, released the highly anticipated trading card game 'Star Wars: Unlimited'. The launch was met with significant enthusiasm in the US market, strong initial sales, and positive reviews, marking a major new entry into the competitive TCG landscape....more

ICv2February 7, 2024

Asmodee US Secures Exclusive North American Distribution for CMON English Language Games

Asmodee and CMON Limited announced an exclusive multi-year English language distribution agreement for North America. This strategic partnership tasks Asmodee US with distributing CMON's popular titles, such as the Zombicide series and Marvel United, to hobby stores and other retail channels across the United States, strengthening its diverse portfolio....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Asmodee, are just a search away.