Asmodee US is a major publisher and distributor of board games, card games, and tabletop role-playing games for the North American market. As a key part of the global Asmodee Group (an Embracer Freemode company), Asmodee US is responsible for bringing a vast portfolio of beloved titles—including Catan, Ticket to Ride, Pandemic, Spot It!, Marvel Champions, and Star Wars: X-Wing—to millions of gaming enthusiasts. They focus on delivering high-quality gaming experiences through extensive distribution channels, strong retail partnerships, and active community engagement. Their operations encompass publishing, marketing, sales, and distribution, playing a vital role in the hobby games industry in the United States.
The Roseville facility is the main operational center for Asmodee in the United States, managing publishing decisions for the US market, extensive game distribution, national sales, marketing campaigns, and administrative functions.
A modern office and warehouse complex designed to support large-scale game distribution and publishing activities. It likely includes dedicated game rooms, playtesting areas, and a showroom displaying Asmodee's wide range of products.
Characterized by a dynamic, collaborative, and passionate environment, deeply rooted in a shared love for board games. The culture encourages creativity and innovation in game publishing and distribution, fostering a strong connection with the gaming community.
This headquarters is strategically vital for Asmodee's command in the North American market, the largest for board games globally. It enables the efficient supply of both iconic and new games to retailers and consumers across the U.S. and supports targeted regional marketing and sales initiatives.
Asmodee US is an integral part of the Asmodee Group, an international games publisher and distributor headquartered in Guyancourt, France. The Group has a significant global footprint, operating directly or through distribution partners in Europe, North America, South America, Asia, and Oceania. This extensive network supports localized game publishing, targeted marketing strategies, and widespread sales, ensuring that popular games and new releases reach diverse international audiences. Globally supported functions include game design and development, localization, manufacturing oversight, multi-channel marketing, sales, and sophisticated logistics and distribution.
1995 County Road B2 W
Roseville
MN
USA
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As of April 2025, Asmodee' leadership includes:
Asmodee has been backed by several prominent investors over the years, including:
The most significant executive change affecting Asmodee globally, including Asmodee US, was the appointment of Thomas Koegler as interim CEO of Asmodee Group in May 2024. He succeeded Stéphane Carville, who stepped down. Specific high-level executive movements solely within Asmodee US are not frequently publicized.
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Asmodee US, being part of the international Asmodee Group, likely adheres to common corporate email formatting conventions. The primary domain used is typically @asmodee.com. Common patterns include a combination of the employee's first and last names.
Likely formats include [first_initial][last]@asmodee.com (e.g., jsmith@asmodee.com) or [first].[last]@asmodee.com (e.g., john.smith@asmodee.com).
Format
jsmith@asmodee.com
Example
70%
Success rate
Embracer Group / GamesIndustry.biz • May 23, 2024
Embracer Group's year-end report highlighted Asmodee's net sales of SEK 3,152 million for Q4, noting strong performance in trading card games and continued demand for board games. The report also coincided with the announcement that Thomas Koegler would take over as interim CEO for Asmodee Group, impacting overall strategy including for Asmodee US....more
Dicebreaker / Company Announcements • March 8, 2024
Asmodee US, through its Fantasy Flight Games studio, released the highly anticipated trading card game 'Star Wars: Unlimited'. The launch was met with significant enthusiasm in the US market, strong initial sales, and positive reviews, marking a major new entry into the competitive TCG landscape....more
ICv2 • February 7, 2024
Asmodee and CMON Limited announced an exclusive multi-year English language distribution agreement for North America. This strategic partnership tasks Asmodee US with distributing CMON's popular titles, such as the Zombicide series and Marvel United, to hobby stores and other retail channels across the United States, strengthening its diverse portfolio....more
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