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ASM Clermont Auvergne's Overview

Total employees150
HeadquartersClermont-Ferrand
Founded1911

ASM Clermont Auvergne, often simply called Clermont, is a renowned French professional rugby union club based in Clermont-Ferrand in Auvergne-Rhône-Alpes. Founded in 1911, the club competes in the Top 14, the top tier of French rugby, and has a rich history of success, including multiple French championships and European Challenge Cup victories. Known for its passionate supporters, the 'Yellow Army,' and its formidable home ground, Stade Marcel-Michelin, ASM Clermont Auvergne is a cornerstone of French and European rugby. The club is also recognized for its strong youth development program and deep connection with its regional identity, notably through its historical ties with the Michelin tire company.

Where is ASM Clermont Auvergne's Headquarters?

HQ Function

Serves as the primary match day venue, main administrative hub, and a key training facility for the professional team. It also houses club shops and fan engagement areas.

Notable Features:

Stade Marcel-Michelin is famed for its vibrant atmosphere created by the 'Yellow Army' supporters, modern spectator facilities, and a capacity of over 19,000. It's considered one of the toughest grounds for visiting teams in European rugby.

Work Culture:

The work culture at ASM Clermont Auvergne revolves around high performance, teamwork, dedication to sporting excellence, strong community engagement, and upholding the rich traditions of the club.

HQ Significance:

The headquarters is the heart and soul of the club, symbolizing its deep roots in the Auvergne region and its status as a major European rugby institution. It's where history is made and the club's identity is most strongly felt.

Values Reflected in HQ: The headquarters and its operations reflect values of passion, commitment, resilience, community pride, and a pursuit of excellence, all central to ASM Clermont Auvergne's ethos.

Location:

ASM Clermont Auvergne maintains a significant global presence primarily through its participation in top-tier European rugby competitions like the Champions Cup and Challenge Cup, attracting international players to its squad from various rugby nations. The club has a global fanbase, supported by international broadcasts of its matches and merchandise sales. It also contributes to the global rugby community through player development and occasional international tours or friendly matches.

Street Address:

35 Rue du Clos Four

City:

Clermont-Ferrand

State/Province:

Auvergne-Rhône-Alpes

Country:

France

ASM Clermont Auvergne's Global Presence

Clermont-Ferrand, Auvergne-Rhône-Alpes/France

Address: Complexe Sportif des Gravanches, Rue de la Presle, 63100 Clermont-Ferrand

Focuses on player development, elite training, and nurturing future talent for the club and French rugby, reinforcing ASM's commitment to long-term sporting success and youth integration.

Buying Intent Signals for ASM Clermont Auvergne

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ASM Clermont Auvergne

As of April 2025, ASM Clermont Auvergne' leadership includes:

Jean-Claude Pats - Président
Christophe Urios - Manager Sportif (Head Coach)
Benoît Vaz - Directeur Général Délégué
Aurélien Rougerie - Team Manager
Didier Retière - Conseiller du Président sur la stratégie sportive (Advisor to the President on sports strategy) - Rejoined Nov 2023

Investors of ASM Clermont Auvergne

ASM Clermont Auvergne has been backed by several prominent investors over the years, including:

Michelin (Historical partner and majority shareholder)
Groupama Rhône-Alpes Auvergne (Major Sponsor)
Crédit Agricole Centre France (Major Sponsor)
Region Auvergne-Rhône-Alpes (Institutional Partner)
Ville de Clermont-Ferrand (Institutional Partner)
Numerous other corporate sponsors and partners

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Over the past year, ASM Clermont Auvergne has seen key appointments aimed at strengthening its sporting direction and management, including a new CEO and the return of a key figure in sports strategy.

New Appointments:

Benoît Vaz, Benoît Vaz was appointed as the new CEO to oversee the club's operational and strategic management.
Didier Retière, Didier Retière rejoined the club in an advisory role, focusing on sports strategy, after a brief departure.

Technology (Tech Stack) used by ASM Clermont Auvergne

Discover the tools ASM Clermont Auvergne uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ASM Clermont Auvergne Email Formats and Examples

While specific individual email addresses for all staff at ASM Clermont Auvergne are not publicly listed, professional communications typically follow common corporate patterns. For general inquiries, the club provides contact forms or specific departmental email addresses (e.g., for ticketing, press, partnerships) on its official website.

A common professional email format is [first_initial][last_name]@asm-rugby.com or [first_name].[last_name]@asm-rugby.com.

Format

jdupont@asm-rugby.com or jean.dupont@asm-rugby.com

Example

70%

Success rate

News and media

L'ÉquipeMay 20, 2024

ASM Clermont Auvergne news title: Clermont s'impose face à Castres et peut encore rêver du Top 6

ASM Clermont Auvergne secured a crucial victory against Castres Olympique (28-17), keeping their hopes alive for a Top 6 finish in the Top 14 championship....more

RugbyramaMay 15, 2024

ASM Clermont Auvergne news title: Focus on upcoming decisive matches for European qualification

Discussions around ASM Clermont's end-of-season form and the critical upcoming matches that will determine their qualification for European competitions next season....more

France Bleu Pays d'AuvergneApril 28, 2024

ASM Clermont Auvergne news title: ASM Clermont beaten by Stade Français, complicating playoff chances

ASM Clermont suffered a defeat against Stade Français in Paris (37-17), a setback in their race for the Top 14 playoffs....more

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