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ASL 's Overview

Total employees87
HeadquartersTsuen Wan
Founded1988

ASL International is a global marketing services business that specializes in the design, sourcing, and delivery of promotional products and marketing materials for some of the world's largest brands. With a focus on innovation, sustainability, and client service, ASL International helps companies execute complex marketing campaigns across multiple regions, ensuring brand consistency and impactful engagement. They manage the entire supply chain, from creative concept to final delivery, leveraging a global network of offices and partners.

Where is ASL 's Headquarters?

ASL  officeASL  officeASL  officeASL  office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central command for global operations, strategic planning, financial oversight, and senior management. It coordinates activities across ASL's worldwide offices.

Notable Features:

Modern office facilities located in a prominent commercial building, designed to foster collaboration and support global communication.

Work Culture:

Characterized by a fast-paced, multicultural environment, emphasizing teamwork, innovation in marketing solutions, and a strong client-centric approach. Emphasis on sustainability and ethical sourcing practices.

HQ Significance:

Hong Kong's strategic location provides excellent connectivity to manufacturing hubs in mainland China and key markets across the Asia-Pacific region, facilitating efficient supply chain management.

Values Reflected in HQ: Global reach, efficiency, innovation, and a commitment to high-quality client service are reflected in the choice of a major international business hub.

Location:

ASL International supports its global client base through an extensive network of offices and trusted partners strategically located across North America, South America, Europe, Asia-Pacific, Africa, and the Middle East. This widespread presence enables them to provide localized service delivery, culturally attuned marketing strategies, efficient global sourcing, robust quality control, and seamless logistics for complex international marketing campaigns.

Street Address:

18/F, King Palace Plaza, 52A Sha Tsui Road

City:

Tsuen Wan

State/Province:

New Territories

Country:

Hong Kong SAR

ASL 's Global Presence

London, United Kingdom

Address: Unit 3, Waterside Drive, Langley, Berkshire, SL3 6EZ, UK

Supports major European clients with dedicated account management, creative services, and logistical coordination for marketing campaigns across Europe.

Shanghai, China

Address: Room 1601, 16/F, West Tower, Poly Greenland Plaza, No.562 Dong An Road, Xu Hui District, Shanghai 200032, PRC

Manages production oversight, ethical sourcing compliance, and logistics for goods manufactured in China and the wider Asian region for global distribution.

Paris, France

Address: 102 Av. des Champs-Élysées, 75008 Paris, France

Provides localized support for French clients, ensuring culturally relevant marketing campaigns and promotional product strategies.

New York, USA

Address: ASL Marketing Inc, 300 W 57th St, New York, NY 10019, USA

Key office for engaging with US-based multinational corporations, offering solutions tailored to the North American market dynamics.

Buying Intent Signals for ASL

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ASL

As of April 2025, ASL ' leadership includes:

Roniel So - Group Chief Executive Officer
Alec Pettigrew - Executive Chairman
Steve Gansca - Chief Financial Officer
Lee Wai Yi - Chief People Officer
John D. LYNCH - Regional CEO - Americas

Investors of ASL

ASL has been backed by several prominent investors over the years, including:

Endless LLP

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, ASL International has maintained stability in its core executive team over the past 12 months, with no major widely reported hires or departures at the C-suite level. Any changes may have been internal promotions or not publicly announced.

Technology (Tech Stack) used by ASL

Discover the tools ASL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ASL Email Formats and Examples

ASL International likely uses standardized corporate email formats. Common patterns include [firstinitial][lastname]@[domain] or [firstname].[lastname]@[domain]. Given the company's global nature, consistency is key.

[firstinitial][lastname]@asl.international (e.g., jdoe@asl.international) or [firstname].[lastname]@asl.international (e.g., jane.doe@asl.international)

Format

rso@asl.international

Example

80%

Success rate

News and media

ASL International NewsJanuary 24, 2024

ASL Global Recognised for Sustainability Achievements with a Gold EcoVadis Medal

ASL Global has been awarded a Gold medal by EcoVadis, placing it in the top 5% of companies assessed for sustainability performance. This recognition highlights ASL's commitment to responsible business practices across environmental, labor, human rights, ethics, and sustainable procurement criteria....more

ASL International NewsNovember 7, 2023

ASL Global’s Commitment to Sustainability Shines at Diageo Global Supplier Awards

ASL Global was honoured as a finalist in the 'Sustainability Excellence' category at the Diageo Global Supplier Awards 2023. This nomination acknowledges ASL's dedicated efforts in promoting sustainable practices within its operations and supply chain, particularly in its partnership with Diageo....more

Endless LLP NewsJuly 12, 2021

Endless Acquires ASL International

Private equity firm Endless LLP announced its acquisition of ASL International, a global marketing services business. The investment is intended to support ASL's continued growth, international expansion, and development of its service offerings....more

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