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AskingCanadians's Overview

Total employees30
HeadquartersToronto
Founded2005

AskingCanadians is a premier Canadian online data collection company, launched in 2005 and owned by the innovation and technology company Delvinia. It provides businesses, researchers, and organizations with access to a high-quality, deeply profiled, and engaged research panel of over one million Canadians from coast to coast. Clients leverage AskingCanadians to conduct online surveys, gather actionable consumer insights, and make informed, data-driven decisions specific to the diverse Canadian market. The platform is recognized for its robust panel, comprehensive member profiles, adherence to research quality standards, and its role in facilitating understanding of Canadian consumer behavior and preferences.

Where is AskingCanadians's Headquarters?

AskingCanadians officeAskingCanadians officeAskingCanadians officeAskingCanadians office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for AskingCanadians' online data collection operations, including panel management, client services, survey programming, data processing, and technology development for the AskingCanadians platform.

Notable Features:

Located within the iconic 401 Richmond building, a restored heritage site known for housing a dynamic community of artists, cultural producers, and creative enterprises. The building itself is a notable architectural landmark with unique character.

Work Culture:

As part of Delvinia, the work culture is collaborative, innovative, and data-centric, with a strong emphasis on digital technology and providing high-quality market research insights. The environment fosters creativity and a focus on understanding the Canadian consumer landscape.

HQ Significance:

The headquarters is the operational core for one of Canada's foremost online research panels, playing a crucial role in connecting organizations with Canadian consumers for research purposes and contributing significantly to Delvinia's data collection capabilities.

Values Reflected in HQ: The choice of location in a creative and community-oriented hub like 401 Richmond reflects values of innovation, collaboration, and connection, aligning with the company's mission to provide deep market understanding.

Location:

While AskingCanadians is primarily focused on providing access to Canadian consumer insights for market research within Canada, its services are utilized by both domestic and international companies seeking to understand the Canadian market. As part of Delvinia, which has a broader reach, AskingCanadians supports global research initiatives that require high-quality Canadian data and respondent access.

Street Address:

Suite 373, 401 Richmond Street West

City:

Toronto

State/Province:

Ontario

Country:

Canada

AskingCanadians's Global Presence

Buying Intent Signals for AskingCanadians

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AskingCanadians

As of April 2025, AskingCanadians' leadership includes:

Adam Froman - Founder & Chief Executive Officer, Delvinia (Parent Company)
Steve Mast - President & Chief Innovation Officer, Delvinia (Parent Company)
Nicole Perrin - Vice President, Panel and Data Services, Delvinia
Joseph Chen - Vice President, Product, Delvinia (Overseeing AskingCanadians)

Investors of AskingCanadians

AskingCanadians has been backed by several prominent investors over the years, including:

Privately Held / Wholly owned by Delvinia

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding new hires or exits at the senior executive level specifically for AskingCanadians or its parent company Delvinia's top leadership directly impacting AskingCanadians were prominently found in public domain searches within the last 12 months. The leadership team appears stable.

Technology (Tech Stack) used by AskingCanadians

Discover the tools AskingCanadians uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AskingCanadians Email Formats and Examples

As a brand of Delvinia, employees associated with AskingCanadians likely use email addresses with the @delvinia.com domain. Common corporate email formats often include patterns like [first].[last] or [first_initial][last]. For specific AskingCanadians communications, they may also utilize @askingcanadians.com.

[first].[last]@delvinia.com or [first_initial][last]@delvinia.com; also possibly [first].[last]@askingcanadians.com

Format

jane.doe@delvinia.com

Example

70%

Success rate

News and media

Delvinia NewsSeptember 29, 2023

Delvinia (Parent of AskingCanadians) Named One of Canada’s Top Growing Companies for Fifth Consecutive Year

Delvinia, the parent company of AskingCanadians, has been recognized for the fifth consecutive year on The Globe and Mail’s Report on Business list of Canada’s Top Growing Companies, highlighting its sustained growth and innovation in the digital research and data collection industry, to which AskingCanadians is a key contributor....more

Delvinia NewsSeptember 14, 2023

Delvinia’s AskingCanadians panel recognized for quality and representation in new ESOMAR report

AskingCanadians, Delvinia's online data collection panel, was highlighted in a recent ESOMAR report for its high-quality standards and representative sampling of the Canadian population. This recognition reinforces its position as a trusted source for market research data in Canada and its commitment to research excellence....more

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