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Asito's Overview

Total employees1721
HeadquartersAlmelo
Founded1952

Asito is one of the largest cleaning companies in the Netherlands, renowned for its comprehensive range of cleaning and facility services across various sectors. With a dedicated workforce of over 10,000 employees operating from multiple branches nationwide, Asito serves a diverse clientele including iconic locations like the Rijksmuseum and Johan Cruijff ArenA, as well as corporate offices, educational institutions, healthcare facilities, and industrial sites. The company emphasizes innovation, sustainability, and social responsibility, striving to create clean, healthy, and welcoming environments for its clients and their stakeholders. Asito is committed to its 'kleurrijke medewerkers' (colorful employees), fostering an inclusive and diverse workforce.

Where is Asito's Headquarters?

HQ Function

The Almelo headquarters functions as the primary administrative, strategic, and operational command center for Asito. It oversees national operations, finance, human resources, innovation, sales, and marketing efforts.

Notable Features:

A modern, purpose-built office facility designed to promote collaboration, employee well-being, and reflect Asito's professional standards. It likely incorporates sustainable building practices and technologies.

Work Culture:

The work culture at Asito's headquarters is characterized by professionalism, collaboration, and a strong focus on service excellence and innovation. There's an emphasis on employee development, diversity, and social engagement, aligning with their 'kleurrijk' (colorful/diverse) employer branding.

HQ Significance:

The Almelo headquarters is crucial for coordinating Asito's widespread service delivery across the Netherlands, ensuring consistent quality, fostering innovation in cleaning solutions, and managing relationships with key national clients and partners.

Values Reflected in HQ: The headquarters' design and operations aim to reflect Asito's core values of reliability, customer focus, innovation, sustainability, and a strong commitment to its employees and social responsibility.

Location:

Asito's operations are primarily focused within the Netherlands, where it stands as a leading national provider of cleaning and facility services. While it does not have international branches, Asito services numerous multinational corporations operating within the Netherlands, providing them with high-standard cleaning solutions that align with global best practices. Their expertise supports international clients in maintaining clean, safe, and compliant facilities in the Dutch market.

Street Address:

Plesmanweg 10

City:

Almelo

State/Province:

Overijssel

Country:

Netherlands

Asito's Global Presence

Amsterdam, North Holland, Netherlands

Address: Grasweg 49, 1031 HW Amsterdam

To provide localized operational support, rapid response capabilities, and tailored cleaning solutions to a diverse client base in the dynamic Amsterdam metropolitan region.

Utrecht, Utrecht, Netherlands

Address: Proostwetering 25 P, 3543 AB Utrecht

To ensure efficient service delivery, maintain strong client relationships, and adapt Asito's offerings to the specific needs of clients within the Utrecht province and surrounding areas.

Rotterdam, South Holland, Netherlands

Address: Jaap Bijzerweg 19, 3446 CR Woerden (Servicing Rotterdam region)

To deliver specialized cleaning and facility services to the industrially significant Rotterdam area, focusing on safety, compliance, and operational efficiency for major economic players.

Buying Intent Signals for Asito

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Asito

As of April 2025, Asito' leadership includes:

Hans Kroeze - Algemeen Directeur (CEO)
Charles Vinke - Financieel Directeur (CFO)
Remko Stolk - Commercieel Directeur (CCO)
Bob Mols - Operationeel Directeur (COO)

Investors of Asito

Asito has been backed by several prominent investors over the years, including:

ADG Dienstengroep (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The core executive leadership team at Asito (CEO, CFO, CCO, COO) has demonstrated stability over the past 12 calendar months (approx. May 2023 - May 2024). Strategic appointments such as the COO (Bob Mols, effective April 2023) and HR Director (Saskia Mulder, effective May 2023) occurred just prior to or at the beginning of this specific 12-month window, marking important developments in strengthening the company's leadership. No major publicly announced new hires to, or exits from, the main board director level have been noted within this strict 12-month period.

Technology (Tech Stack) used by Asito

Discover the tools Asito uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Asito Email Formats and Examples

Asito typically utilizes a standardized email format for its employees, promoting professional and efficient communication. The most commonly observed format is the employee's first initial followed by a period and their full last name.

[first_initial].[last_name]@asito.nl

Format

h.kroeze@asito.nl

Example

85%

Success rate

News and media

Heracles Almelo Official WebsiteMay 17, 2024

Asito extends partnership with Heracles Almelo for another three years

Asito has extended its partnership with football club Heracles Almelo for an additional three years, reaffirming its commitment as a loyal sponsor and 'founder' of the club. This continuation underscores Asito's dedication to local sports and community engagement in Almelo....more

Eredivisie.nlMay 8, 2024

Asito and Eredivisie CV present the Football Women Community of the Future

In collaboration with Eredivisie CV, Asito has launched an initiative to support and develop women's football. The 'Voetbalvrouwen Community van de Toekomst' aims to foster growth, inclusivity, and opportunities for women in the sport....more

Servicemanagement.nlMarch 26, 2024

Asito and NS take next step in data-driven cleaning

Asito and Dutch Railways (NS) are enhancing their collaboration by implementing more advanced data-driven cleaning methods for trains and stations. This initiative aims to optimize cleaning schedules, improve hygiene standards, and increase overall efficiency....more

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