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ASISA's Overview

Total employees1723
HeadquartersSandton
Founded1971

ASISA (Association for Savings and Investment South Africa) is a non-profit company that represents the majority of South Africa's asset managers, collective investment scheme companies, linked investment service providers, multi-managers, and life insurance companies. Its purpose is to promote a culture of savings and investment in South Africa and to protect the interests of the savings and investment industry and its clients. ASISA engages with policymakers and regulators, sets industry standards, and promotes consumer financial education.

Where is ASISA's Headquarters?

ASISA officeASISA officeASISA officeASISA office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary operational center for ASISA, facilitating industry collaboration, policy development, advocacy, and member services for the South African savings and investment sector.

Notable Features:

Located in Pinmill Farm, an established office park in Johannesburg's financial district, offering a professional and accessible environment with modern office facilities.

Work Culture:

Characterized by a professional, collaborative, and policy-driven environment. The culture emphasizes expertise, integrity, and proactive engagement with stakeholders in the financial services sector.

HQ Significance:

The headquarters is central to ASISA's mission of fostering a robust and ethical savings and investment environment in South Africa. It acts as a key liaison point for its members, government, regulators, and the public.

Values Reflected in HQ: The choice of a professional office in a key financial district like Sandton reflects ASISA's commitment to industry leadership, engagement, stability, and accessibility for its diverse membership.

Location:

ASISA's primary focus is the South African savings and investment industry. Its global engagement involves representing South African industry interests in international financial forums, collaborating with similar international bodies (like the International Investment Funds Association - IIFA), and staying abreast of global best practices and regulatory trends relevant to its members. ASISA does not typically operate international offices for direct service delivery but engages globally for advocacy, standard-setting influence, and knowledge sharing.

Street Address:

Pinmill Farm, Block A, Ground Floor, 164 Katherine Street

City:

Sandton

State/Province:

Gauteng

Country:

South Africa

ASISA's Global Presence

Cape Town, Western Cape, South Africa

Address: Physical address not broadly publicized; primarily a liaison office.

To ensure ASISA's active participation and representation in policy discussions, legislative processes, and regulatory developments emanating from Cape Town, supporting its advocacy efforts.

Buying Intent Signals for ASISA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ASISA

As of April 2025, ASISA' leadership includes:

Busisa Kekana - Chief Executive Officer
Anna Rosenberg - Deputy Chief Executive Officer
Sunette Mulder - Senior Policy Advisor: Collective Investment Schemes & Fintech
Adrian Gore - Chairperson of the Board (Also CEO of Discovery Limited)
Prabashini Moodley - Deputy Chairperson of the Board (Also Managing Director of Old Mutual Corporate)

Investors of ASISA

ASISA has been backed by several prominent investors over the years, including:

ASISA is a non-profit industry association and is funded by its member companies. These members comprise the majority of South Africa's asset managers, collective investment scheme companies, linked investment service providers, multi-managers, and life insurance companies.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

ASISA experienced a significant leadership transition with the retirement of its long-serving CEO, Leon Campher, and the appointment of Busisa Kekana as the new CEO in early 2023. The board leadership also sees regular updates based on member company representation.

Departures

Leon Campher, Leon Campher retired as CEO after leading ASISA since its inception in 2008.

New Appointments:

Busisa Kekana, Busisa Kekana appointed as new CEO, bringing extensive experience from the financial services sector.

Technology (Tech Stack) used by ASISA

Discover the tools ASISA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ASISA Email Formats and Examples

ASISA staff typically use a standardized email format. Based on publicly available information and common organizational practices, the most likely format is the first name followed by the domain.

[first_name]@asisa.org.za

Format

sunette@asisa.org.za

Example

90%

Success rate

News and media

ASISA WebsiteMarch 28, 2024

ASISA welcomes Prudential Authority’s new JSE debt listing requirements

ASISA has welcomed the Prudential Authority’s new debt listing requirements for the JSE, stating they will enhance market integrity and transparency in South Africa's debt capital markets. This supports investor protection and market development....more

ASISA WebsiteFebruary 29, 2024

ASISA reports sustained interest in South African CIS despite tough conditions

ASISA announced that South African Collective Investment Schemes (CIS) attracted R26 billion in net inflows in the fourth quarter of 2023. Despite challenging economic conditions, local investors continued to commit savings to CIS....more

ASISA WebsiteNovember 30, 2023

ASISA: SA CIS industry records strong net inflows in Q3 2023

ASISA reported that the South African Collective Investment Schemes (CIS) industry attracted net inflows of R57 billion in the third quarter of 2023, pushing assets under management to R3.32 trillion....more

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