HQ Function

Global strategic planning, research and development (including the ASICS Institute of Sport Science), product innovation, brand management, and corporate governance.

Notable Features:

Home to the renowned ASICS Institute of Sport Science (ISS), a state-of-the-art facility for biomechanical research and product testing, and modern collaborative workspaces.

Work Culture:

A culture rooted in its founding philosophy 'Anima Sana In Corpore Sano,' emphasizing well-being, continuous improvement (Kaizen), innovation, and a collaborative global team environment focused on sports.

HQ Significance:

Serves as the nerve center for ASICS' global operations, driving innovation in sports technology, setting the strategic direction for the brand, and upholding its Japanese heritage of quality and precision.

Values Reflected in HQ: Embodies ASICS' commitment to innovation (ISS), human-centric design, performance, and a healthy, active lifestyle. The collaborative spaces reflect its global teamwork value.

Location:

ASICS operates globally with a significant presence across Asia-Pacific, the Americas, and EMEA. Its functions supported globally include research and development, product design and manufacturing, marketing and sales, supply chain management, and customer support. ASICS products are sold in over 50 countries through subsidiaries, distributors, and retail partners, reflecting its worldwide reach in the sports and lifestyle markets.

Street Address:

7-1-1 Minatojima-Nakamachi, Chuo-ku

City:

Kobe

State/Province:

Hyogo Prefecture

Country:

Japan