HQ Function

Manages sales, marketing, distribution, customer service, and overall business operations for ASICS across Australia, New Zealand, and the Pacific Islands.

Notable Features:

A modern, purpose-built facility integrating corporate office spaces with a large-scale distribution center. Designed for operational efficiency and likely incorporates sustainable building practices and employee well-being amenities.

Work Culture:

The work culture at ASICS Oceania likely mirrors ASICS' global values, emphasizing performance, innovation, teamwork, and a passion for sports and well-being. It fosters a dynamic environment focused on serving the active lifestyle market of the Oceania region.

HQ Significance:

The Marsden Park headquarters represents ASICS' significant investment and commitment to the Oceania market. It enables streamlined logistics, better service for regional customers and retailers, and acts as a crucial base for brand development and growth in Australia and New Zealand.

Values Reflected in HQ: The headquarters reflects ASICS' values of innovation (modern facility), efficiency (integrated office and DC), commitment to the region, and likely sustainability in its design and operations.

Location:

ASICS Oceania is a key part of ASICS Corporation's extensive global network. The parent company, headquartered in Kobe, Japan, has a significant presence in major markets worldwide, including Japan, the Americas, Europe, Asia, and Oceania. Globally, ASICS supports functions such as advanced research and development at the ASICS Institute of Sport Science, innovative product design, global manufacturing oversight, cohesive international marketing strategies, and widespread sales and distribution networks in numerous countries.

Street Address:

6 Darling Street

City:

Marsden Park

State/Province:

NSW

Country:

Australia