HQ Function

The ASICS EMEA headquarters serves as the central hub for all regional operations, including brand management, marketing, sales, product strategy, finance, HR, and supply chain management for Europe, the Middle East, and Africa.

Notable Features:

The state-of-the-art facility, opened in 2019, features open-plan workspaces to foster collaboration, an ASICS Canteen, advanced product showrooms, an ASICS DOJO (fully equipped gym and sports hall), and incorporates sustainable design elements such as solar panels and rainwater harvesting.

Work Culture:

The work culture at ASICS EMEA HQ is dynamic, international, and collaborative, deeply rooted in the company's passion for sports and well-being. It encourages innovation, teamwork, and a healthy lifestyle among employees.

HQ Significance:

This headquarters is significant as it centralizes ASICS's efforts in a key global market, enabling the company to effectively tailor strategies for the diverse EMEA region and drive brand growth and innovation.

Values Reflected in HQ: The HQ's design and facilities embody ASICS' core philosophy of 'A Sound Mind in a Sound Body,' promoting employee well-being, collaboration, and innovation. It also reflects a commitment to sustainability and a direct connection to sport.

Location:

ASICS EMEA is a vital component of ASICS Corporation's worldwide operations. Globally, ASICS supports functions including cutting-edge research and development at the ASICS Institute of Sport Science in Kobe, Japan, innovative product design, global manufacturing oversight, unified global marketing campaigns, and extensive sales and distribution networks across the Americas, Asia Pacific (including Oceania), and EMEA. This global synergy ensures brand consistency while allowing regional adaptations.

Street Address:

Taurusavenue 125

City:

Hoofddorp

State/Province:

North Holland

Country:

Netherlands