HQ Function

The global headquarters serves as the central command for ASICS's worldwide operations, including corporate strategy, research and development, product design, global marketing, and financial management. It houses the prestigious ASICS Institute of Sport Science.

Notable Features:

The ASICS Institute of Sport Science (ISS) is a key feature, equipped with advanced research facilities, including all-weather running tracks, environmental chambers, and biomechanics labs, to study and analyze human movement.

Work Culture:

The work culture at ASICS HQ is deeply influenced by its founding philosophy, emphasizing dedication to quality, innovation, teamwork, and a passion for sports and well-being. There's a strong focus on 'Kaizen' (continuous improvement).

HQ Significance:

Kobe is not only the birthplace of ASICS (originally Onitsuka Co., Ltd.) but also a strategic location for global business. The ISS's presence makes the HQ central to ASICS's technological leadership in athletic gear.

Values Reflected in HQ: The headquarters, particularly the ISS, embodies ASICS's core values: human-centric innovation, pursuit of performance excellence, dedication to scientific research, and the philosophy of 'A Sound Mind in a Sound Body'.

Location:

ASICS supports its worldwide operations through a network of regional headquarters, sales offices, R&D facilities, and distribution centers. Key global functions include product development and innovation (primarily in Kobe), sourcing and manufacturing (largely through contract manufacturers in Asia), global and regional marketing, sales operations across various channels (direct-to-consumer, wholesale, retail partners), and supply chain management to deliver products to over 50 countries.

Street Address:

7-1-1 Minatojima-Nakamachi, Chuo-ku

City:

Kobe

State/Province:

Hyogo Prefecture

Country:

Japan