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Advertising Specialty Institute's Overview

Total employees1784
HeadquartersTrevose
Founded1950

The Advertising Specialty Institute (ASI) is the largest media, marketing, and education organization serving the promotional products industry. ASIcentral.com is its online platform, offering industry news, business tools, educational content, and resources for suppliers, distributors, and decorators. It connects businesses, provides market research, hosts industry events like ASI Show, and aims to foster growth and efficiency within the promotional products ecosystem.

Where is Advertising Specialty Institute's Headquarters?

HQ Function

Serves as the central hub for all ASI operations, including media production (ASI Media), technology development (ESP, ASI SmartBooks), member services, event planning (ASI Show), and corporate administration.

Notable Features:

A modern office complex designed to facilitate collaboration and innovation. It houses state-of-the-art facilities for media creation, software development, and employee amenities.

Work Culture:

ASI promotes a collaborative, innovative, and customer-centric work environment. Employees are encouraged to be experts in the promotional products industry, with a focus on technology, education, and member success. The company often highlights its 'family-owned' heritage and values.

HQ Significance:

The Trevose headquarters is the nerve center for ASI's extensive network and services, underpinning its role as a leader and central resource for the North American promotional products market. It's where strategy is set and key products/services are developed.

Values Reflected in HQ: The headquarters reflects ASI's commitment to professionalism, innovation, community within the industry, and providing comprehensive, high-quality support and resources to its members.

Location:

While headquartered in the USA and with a primary focus on the North American promotional products market (USA and Canada), ASI's resources, digital platforms (like ESP and ASIcentral.com), and publications reach a global audience within the industry. Their trade shows attract international attendees and exhibitors, and their industry data and educational content hold relevance for professionals worldwide. They actively support members operating internationally.

Street Address:

4800 Street Road

City:

Trevose

State/Province:

PA

Country:

USA

Advertising Specialty Institute's Global Presence

Primarily Centralized Operations

Address: N/A

Focus on centralized resources and national outreach rather than multiple physical office locations.

Buying Intent Signals for Advertising Specialty Institute

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Advertising Specialty Institute

As of April 2025, Advertising Specialty Institute' leadership includes:

Norman Cohn - Chairman
Timothy M. Andrews - President and Chief Executive Officer
Matthew Cohn - Vice Chairman
Armen Minardi - Senior Vice President, Chief Financial Officer
Mike D'Ottaviano - Chief Technology Officer
Andy Cohen - Senior Vice President of Editorial & Marketing Services
Nancy Easton - Senior Vice President, Shows and Events
Gene Rahill - Senior Vice President, Supplier Sales & Marketing
Dan O’Halloran - Senior Vice President, Distributor Services & Marketing
Stephanie Turner-Scott - Senior Vice President, Corporate Communications & Human Resources

Investors of Advertising Specialty Institute

Advertising Specialty Institute has been backed by several prominent investors over the years, including:

Privately owned by the Cohn family

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Advertising Specialty Institute has a history of stable leadership, often promoting from within to fill key executive roles. In early 2023, ASI announced several internal promotions to Vice President positions, underscoring its commitment to developing internal talent. No major external hires into, or departures from, the top senior executive team have been publicly announced in the immediate past 12 months.

New Appointments:

Matt Whitaker, Matt Whitaker, previously Director of Business Development, was promoted to VP, Business Development & Member Services.
Jason Kutch, Jason Kutch, previously Executive Director of Content, was promoted to VP, Content.
Justin Frank, Justin Frank, previously Executive Director of Technology Operations, was promoted to VP, Technology Operations.

Technology (Tech Stack) used by Advertising Specialty Institute

Discover the tools Advertising Specialty Institute uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Advertising Specialty Institute Email Formats and Examples

Advertising Specialty Institute (ASI) typically uses standard corporate email formats for its employees. The most common formats are variations of first name, last name, and initials combined with the @asicentral.com domain. For general inquiries, ASI provides contact forms and departmental email addresses on their website rather than direct individual emails for initial contact.

[first_initial][last]@asicentral.com (e.g., jsmith@asicentral.com) or [first].[last]@asicentral.com (e.g. john.smith@asicentral.com)

Format

tandrews@asicentral.com (This is an example for Timothy M. Andrews, President and CEO, based on the common [first_initial][last] format)

Example

80%

Success rate

News and media

asicentral.com - Press ReleasesMarch 28, 2024

Advertising Specialty Institute News: ASI Fort Worth Show Attracts Nearly 3,000 Attendees From 35 States and Six Countries

The ASI Show Fort Worth trade show, organized by the Advertising Specialty Institute in March 2024, drew nearly 3,000 attendees from the promotional products industry, including suppliers and distributors from 35 U.S. states and six countries, for networking, education, and sourcing new products....more

asicentral.com - Press ReleasesMarch 27, 2024

Advertising Specialty Institute News: ASI Media’s Outstanding Journalism Recognized With Six Prestigious Neal Awards

ASI Media, the B2B news and multimedia division of the Advertising Specialty Institute (ASI), received six Jesse H. Neal Awards, recognizing excellence in business journalism for its coverage of the promotional products industry, including topics like sustainability and investigative reports....more

asicentral.com - Press ReleasesFebruary 22, 2024

Advertising Specialty Institute News: ASI Study: Distributor Sales Hit Record $26.1 Billion in 2023

According to the Advertising Specialty Institute's annual Sales & Trends Report, promotional products distributors in North America achieved record sales of $26.1 billion in 2023, marking a 1.6% increase over the previous year, indicating sustained growth in the industry....more

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