Asia Miles
Asia Miles's Overview
Asia Miles is a leading travel and lifestyle rewards programme, now an integral part of the Cathay membership programme by Cathay Pacific. Launched in 1999, it allows members to earn Asia Miles from a wide array of partners, including airlines (Cathay Pacific, Oneworld alliance, and others), hotels, car rentals, dining, retail, finance, and wellness. These miles can then be redeemed for flights, upgrades, hotel stays, merchandise, experiences, and more. The programme aims to provide members with diverse opportunities to enhance their lifestyle and travel experiences, making every interaction a chance to earn rewards.
Where is Asia Miles's Headquarters?
HQ Function
Manages the global operations of the Cathay membership programme, including partner relationships, member services, marketing, technology infrastructure, and strategic development for earning and redeeming Asia Miles.
Notable Features:
Cathay City is a comprehensive corporate campus featuring office buildings, training centers (including flight simulators), staff amenities like restaurants, a hotel (Headland Hotel), and recreational facilities. It's designed to be a self-contained environment for Cathay Pacific Group employees.
Work Culture:
The work culture, aligned with Cathay Pacific, emphasizes professionalism, customer focus, and a dynamic international environment. There's a strong focus on operational excellence and adapting to the evolving travel and lifestyle landscape. Teamwork and innovation are encouraged to enhance the member experience.
HQ Significance:
The headquarters at Cathay City is central to the strategic management and operational execution of the loyalty programme, leveraging synergies with Cathay Pacific's core airline operations and global network. Its location at the airport hub facilitates direct connection with the travel ecosystem.
Values Reflected in HQ: The headquarters reflects Cathay Pacific's commitment to Hong Kong as its home base, its focus on operational efficiency, investment in its people, and its ambition to be a leading global airline and lifestyle brand.
Location:
Asia Miles, as part of the Cathay membership programme, has a significant global presence driven by Cathay Pacific's worldwide network and an extensive list of international partners. Members can earn and redeem miles in virtually every major country through: - **Airline Partners:** Cathay Pacific, Oneworld alliance airlines, and other partner airlines covering global routes. - **Financial Partners:** Co-branded credit cards and financial institutions in numerous countries. - **Hotel & Travel Partners:** Thousands of hotels, car rental agencies, and travel experience providers worldwide. - **Retail & Lifestyle Partners:** A diverse range of shopping, dining, and lifestyle service providers across many regions. Member support is available globally through online channels and Cathay Pacific's customer service network.
Street Address:
Cathay City, 8 Scenic Road, Hong Kong International Airport, Lantau
City:
Hong Kong
State/Province:
N/A
Country:
Hong Kong SAR, China
Asia Miles's Global Presence
Global (various regions)
Address: Supported via Cathay Pacific's global office network rather than standalone Asia Miles offices.
To provide localized support and engagement for members and partners in key markets worldwide, leveraging Cathay Pacific's existing infrastructure.
Buying Intent Signals for Asia Miles
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Asia Miles
As of April 2025, Asia Miles' leadership includes:
Investors of Asia Miles
Asia Miles has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No specific high-profile new hires or exits for a dedicated 'Head of Asia Miles' or equivalent top leadership role within the loyalty program have been publicly announced by Cathay Pacific in the last 12 months. The program is managed as an integral part of Cathay Pacific's commercial division under the Chief Customer and Commercial Officer. General executive team adjustments within Cathay Pacific may occur periodically.
Technology (Tech Stack) used by Asia Miles
Discover the tools Asia Miles uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Asia Miles Email Formats and Examples
Email addresses for Cathay Pacific, which manages Asia Miles, generally follow standard corporate patterns. For customer service related to Asia Miles, specific contact forms and channels are provided on the Cathay Pacific website. Corporate communications typically use formats involving first name and last name combinations.
[first_name]_[last_name]@cathaypacific.com or [first_initial][last_name]@cathaypacific.com
Format
jane_doe@cathaypacific.com or jdoe@cathaypacific.com
Example
70%
Success rate
News and media
Simple Flying • January 23, 2024
Cathay Pacific Quietly Makes Negative Changes To Asia Miles Redemptions On Partner Airlines
Cathay Pacific has implemented changes to its Asia Miles loyalty program concerning redemptions on partner airlines, with reports indicating increased mileage requirements for certain awards without extensive prior notice, affecting popular Oneworld partners....more
Mainly Miles • January 20, 2024
Cathay Pacific Asia Miles devalues Oneworld partner awards by up to 67%
Cathay Pacific's Asia Miles program has significantly increased the number of miles needed for award flights on Oneworld alliance partner airlines, with some business and first-class redemptions costing up to 67% more miles than before....more
Cathay Pacific Newsroom • May 16, 2023
Cathay Pacific launches new co-branded credit card with Standard Chartered in Hong Kong
Cathay Pacific and Standard Chartered Bank (Hong Kong) Limited launched the new Standard Chartered Cathay Mastercard Credit Cards, offering cardholders an array of exclusive privileges and benefits, including accelerated ways to earn Asia Miles and enhance their travel and lifestyle experiences....more
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