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Ashworth's Overview

Total employees104
HeadquartersNew York
Founded1906

Ashworth is a renowned golf apparel brand, celebrated for its authentic, comfortable, and stylish clothing for golfers. Founded in 1987 by John Ashworth and Gerald Montiel, the brand quickly became a staple in the golf world, recognized for its high-quality materials, classic designs, and the iconic 'Golfman' logo. Ashworth emphasizes a deep connection to the heritage and spirit of golf, offering apparel that performs on the course and transitions seamlessly off it. After being part of TaylorMade-adidas Golf and later KPS Capital Partners, Ashworth was acquired by the Hong Kong-based Newtimes Group in May 2023. Newtimes Group aims to revitalize the brand and continue its legacy in the golf fashion industry, leveraging its global supply chain and product development expertise.

Where is Ashworth's Headquarters?

HQ Function

Manages US brand operations, including marketing, sales, distribution, and customer service for Ashworth golf apparel within North America.

Notable Features:

Strategically located in Manhattan's commercial district, facilitating access to fashion industry networks, showrooms, and business partners.

Work Culture:

Likely a dynamic, commercially-driven environment focused on brand growth and market penetration, combining apparel industry best practices with the rich heritage of the Ashworth golf brand.

HQ Significance:

Serves as the primary operational base for Ashworth in the crucial North American market, driving the brand's revival and expansion under Newtimes Group.

Values Reflected in HQ: A focus on commercial drive, brand revitalization, operational efficiency, and leveraging global supply chain expertise, reflecting the strategic objectives of Newtimes Group for the Ashworth brand.

Location:

Ashworth golf apparel is distributed and sold internationally, with a focus on key golf markets in North America, Europe, and Asia. Under the Newtimes Group, the brand leverages a robust global sourcing, manufacturing, and distribution network. Functions supported globally include product design and development (often in collaboration between regional teams and central design hubs), quality assurance, international marketing campaigns, sales through retail partners and e-commerce, and logistics to ensure Ashworth products reach golfers worldwide.

Street Address:

1450 Broadway

City:

New York

State/Province:

NY

Country:

USA

Ashworth's Global Presence

Tuen Mun, New Territories, Hong Kong

Address: New Times Plaza, No. 1 Hung Cheung Road, Tuen Mun, New Territories, Hong Kong

Serves as the core hub for Newtimes Group's extensive global supply chain management, product development innovation, and overall international business operations supporting the Ashworth brand worldwide.

Buying Intent Signals for Ashworth

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Ashworth

As of April 2025, Ashworth' leadership includes:

Stanley Szeto - Executive Chairman, Newtimes Group (Parent Company overseeing Ashworth brand strategy)
[Head of Ashworth Brand - Newtimes USA Inc.] - [Brand President/General Manager for Ashworth - Specific individual not widely publicized under current ownership structure]

Investors of Ashworth

Ashworth has been backed by several prominent investors over the years, including:

Newtimes Group (Current Parent Company, Private)
KPS Capital Partners (Previous Owner, Private Equity)
adidas (Previous Owner, via TaylorMade-adidas Golf)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Newtimes Group in May 2023, the Ashworth brand's leadership and operational team structure have been integrated into Newtimes USA Inc. Specific high-profile executive hires or exits dedicated solely to the Ashworth brand under its new ownership have not been widely publicized in the last 12 months. Leadership changes are typically managed internally within the Newtimes Group's existing apparel divisions.

Technology (Tech Stack) used by Ashworth

Discover the tools Ashworth uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ashworth Email Formats and Examples

Email addresses for Ashworth personnel, particularly those within the US operations managed by Newtimes USA Inc., likely follow a common corporate format. While specific patterns can vary, a typical structure involves the first name or initial and last name.

[first_initial][lastname]@ashworthgolf.com (e.g., jdoe@ashworthgolf.com) or a format related to @newtimesgroup.com for corporate functions.

Format

jsmith@ashworthgolf.com

Example

70%

Success rate

News and media

MyGolfSpyOctober 26, 2023

Ashworth Golf Returns With Fall 2023 Collection Under New Ownership

Ashworth Golf has officially launched its Fall 2023 collection, signaling its return to the market under the new stewardship of parent company Newtimes Group. The collection emphasizes the brand's heritage of quality craftsmanship, comfortable fabrics, and timeless golf style, aiming to reconnect with loyal customers and attract new ones....more

Golf Business NewsMay 9, 2023

Newtimes Group Acquires Ashworth Brand

Hong Kong-based global apparel manufacturer Newtimes Group announced its acquisition of the Ashworth brand from an affiliate of KPS Capital Partners. The Ashworth business operations are set to be managed by a division of Newtimes USA, Inc., located in New York, with plans to leverage Newtimes' global supply chain and product development capabilities to foster the brand's growth worldwide....more

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