HQ Function

The headquarters serves as the central operational hub, housing design studios, product development teams, sales, marketing, finance, and administrative functions for the group's global activities.

Notable Features:

The facility includes modern office spaces, extensive showrooms displaying their diverse range of fabrics and home furnishings, and design studios equipped for creative development. It likely also incorporates warehousing and logistics capabilities to support its distribution network.

Work Culture:

Ashley Wilde Group fosters a creative, collaborative, and dynamic work environment. There's a strong emphasis on design innovation, product quality, and customer satisfaction, reflecting its heritage as a family-run business with a passion for textiles and home decor.

HQ Significance:

The Hertfordshire headquarters is strategically positioned with good transport links to London and the rest of the UK, facilitating national and international business operations. It acts as the nerve center for the company's design leadership and commercial strategy.

Values Reflected in HQ: The headquarters' design and functionality likely mirror the company's core values of quality, innovation, creativity, and customer focus, providing an inspiring and efficient environment for employees and visitors.

Location:

Ashley Wilde Group maintains a significant global presence, distributing its products to over 80 countries worldwide. Key functions supported globally include international sales and marketing, export operations, participation in major international trade fairs like Heimtextil, and management of a network of international agents and distributors. Their design and product development processes also consider global trends and market-specific needs, ensuring their collections have international appeal.

Street Address:

Ashley Wilde House, The Ridgeway

City:

Welwyn Garden City

State/Province:

Hertfordshire

Country:

United Kingdom