ASHI
ASHI's Overview
ASHI Diamonds, established in 1984, is a globally recognized, family-owned and operated diamond and jewelry company. They specialize in designing, manufacturing, and distributing an extensive range of fine jewelry, including bridal collections, fashion pieces, and classic diamond jewelry. ASHI is renowned for its commitment to quality craftsmanship, innovative designs, and exceptional value. A key aspect of their business model is their strong partnership with independent jewelers across the USA and globally, providing them not only with exquisite products but also with comprehensive marketing programs, e-commerce solutions, and in-store support to help drive sales and customer engagement. Their 'Print & Digital Marketing Ecosystem' is a testament to their dedication to retailer success.
Where is ASHI's Headquarters?
HQ Function
Serves as the central hub for design, marketing, sales operations for the North American market, and global strategy coordination. It also likely houses showrooms for their extensive jewelry collections.
Notable Features:
Strategically located in Midtown Manhattan, providing proximity to New York's diamond district and key business partners. The office likely features modern showrooms to display their diverse jewelry lines to retail partners.
Work Culture:
As a family-owned business, the culture at ASHI Diamonds likely emphasizes long-term relationships, trust, quality, and a collaborative approach. There's a strong focus on supporting their independent retail partners' success through comprehensive service and innovative solutions.
HQ Significance:
The New York headquarters is pivotal for accessing the major US jewelry market, managing relationships with a vast network of independent jewelers, and staying at the forefront of global jewelry trends and designs.
Values Reflected in HQ: The choice of a New York City headquarters reflects ASHI's ambition, its commitment to being a central player in the jewelry trade, and its dedication to providing high-level service and accessibility to its North American partners.
Location:
ASHI Diamonds maintains a significant global footprint to support its worldwide operations and extensive network of partner jewelers. Key operational centers are located in the USA (New York), India (Ahmedabad, Mumbai), China, Hong Kong, and Canada (Toronto). These international offices and facilities collectively manage critical functions including innovative jewelry design, state-of-the-art manufacturing, meticulous diamond sourcing, stringent quality control, comprehensive marketing strategies, dedicated sales support, and efficient global distribution. This integrated network ensures a seamless supply chain and robust, localized support for their retail partners across the globe.
Street Address:
18 East 48th Street, 16th Floor
City:
New York
State/Province:
NY
Country:
USA
ASHI's Global Presence
Ahmedabad, Gujarat, India
Address: Specific address not publicly listed; likely located within a specialized gem and jewelry manufacturing zone.
Supports global production operations, ensures stringent quality control, and facilitates cost-effective manufacturing for ASHI's diverse and extensive jewelry lines.
Mumbai, Maharashtra, India
Address: Specific address not publicly listed; likely situated within a major diamond and jewelry trading center, such as the Bharat Diamond Bourse area.
Facilitates access to India's vast diamond market and skilled artisan base, supports export operations, and manages relationships with local suppliers and manufacturers.
Hong Kong
Address: Unit L, 13/F, Kaiser Estate Phase 3, 11 Hok Yuen Street, Hunghom, Kowloon, Hong Kong
Acts as a strategic gateway to the broader Asian market, facilitating trade, distribution, and customer service within the region.
Toronto, Ontario, Canada
Address: Suite 803, 27 Queen St East, Toronto, ON M5C 2M6, Canada
Caters specifically to the unique needs and preferences of independent jewelers in Canada, offering ASHI's full product lines and dedicated marketing support.
Various locations, China (e.g., Panyu District, Guangzhou)
Address: Specific addresses not publicly listed; typically located in specialized jewelry manufacturing industrial parks.
Leverages China's extensive manufacturing capabilities for efficient production, diverse jewelry component sourcing, and maintaining competitive price points for specific product categories.
Buying Intent Signals for ASHI
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of ASHI
As of April 2025, ASHI' leadership includes:
Investors of ASHI
ASHI has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There have been no significant public announcements regarding executive new hires or departures at ASHI Diamonds within the last 12 months. As a privately held, family-operated company, leadership changes are typically managed internally and may not always be subject to broad public disclosure unless deemed strategically critical for their retail partners or the wider industry.
Technology (Tech Stack) used by ASHI
Discover the tools ASHI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ASHI Email Formats and Examples
ASHI Diamonds likely utilizes common professional email formats for its corporate communications. While specific internal patterns are not publicly disclosed, standard conventions for businesses of its nature often include formats such as first initial followed by last name, or first name separated by a period from the last name, all preceding the '@ashidiamonds.com' domain.
[first_initial][last]@ashidiamonds.com (e.g., jdoe@ashidiamonds.com) or [first].[last]@ashidiamonds.com (e.g., jane.doe@ashidiamonds.com)
Format
skothari@ashidiamonds.com
Example
75%
Success rate
News and media
Southern Jewelry News • February 20, 2024
ASHI Diamonds Launches I DO Bridal Collection Catalog For 2024-2025
ASHI Diamonds announced the release of its new I DO Bridal Collection Catalog for the 2024-2025 season. The catalog showcases over 200 new and innovative designs, blending contemporary trends with timeless vintage styles, and is supported by comprehensive digital assets and marketing programs for its retail partners....more
Southern Jewelry News • July 13, 2023
ASHI Diamonds Launches New Responsive Website And 2023-2024 Bridal & Fashion Catalogs
ASHI Diamonds unveiled its newly redesigned, responsive B2B website (www.ashidiamonds.com) alongside its 2023-2024 Bridal and Fashion Catalogs. These launches aim to significantly enhance the user experience for retail partners and provide them with advanced digital marketing tools and resources....more
INSTORE Magazine • August 1, 2023
ASHI Diamonds Announces Expanded Finished Jewelry Programs For The Upcoming Buying Season
ASHI Diamonds introduced enhancements to its finished jewelry programs, featuring flexible stock options, new product assortments, and augmented marketing support. These initiatives are designed to assist independent jewelers in preparing for the key buying season and to help them drive increased sales and customer engagement....more
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