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Ashford.com's Overview

Total employees88
HeadquartersHouston
Founded1997

Ashford.com was a prominent e-commerce company founded in the late 1990s, specializing in the online sale of luxury goods, including watches, jewelry, and leather accessories. It rose to prominence during the dot-com boom, becoming one of the first major online retailers for high-end products. However, like many internet startups of that era, it faced financial difficulties and eventually filed for bankruptcy. Its assets, including the brand name and domain, were acquired. The original Ashford.com as a standalone public company ceased operations in the early 2000s, though the domain and brand have seen subsequent use by other entities. This profile focuses on the original, pioneering e-commerce entity.

Where is Ashford.com's Headquarters?

HQ Function

The headquarters housed executive management, marketing, technology development, and customer service operations for the online retail business.

Notable Features:

As an early e-commerce player, its facilities would have been standard corporate offices focused on digital operations rather than extensive physical retail or manufacturing.

Work Culture:

Likely a dynamic, fast-paced, and entrepreneurial environment, characteristic of dot-com era startups, with a focus on innovation in online luxury retail.

HQ Significance:

The Houston headquarters was central to Ashford.com's strategy to establish itself as a trusted online source for luxury goods, a novel concept at the time.

Values Reflected in HQ: The operations likely reflected ambition, a pioneering spirit in e-commerce, and a focus on customer trust for high-value online transactions.

Location:

As an e-commerce platform, Ashford.com had a global customer reach, shipping luxury goods to customers in various countries. Its operational and physical presence, however, was primarily concentrated in the United States, supporting its online sales and distribution network.

Street Address:

Information on the specific historical street address is not widely publicized for the original entity.

City:

Houston

State/Province:

Texas

Country:

USA

Ashford.com's Global Presence

Primarily Houston, Texas

Address: N/A

Centralized operations for a predominantly online business model.

Buying Intent Signals for Ashford.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Ashford.com

As of April 2025, Ashford.com' leadership includes:

Kenny Asubel - Co-Founder & Former CEO
Ben Bodnari - Co-Founder
Robert (Bob) L. Lorsch - Former CEO (post-IPO period)

Investors of Ashford.com

Ashford.com has been backed by several prominent investors over the years, including:

Various venture capital firms (typical for dot-com era startups)
Public shareholders (after its IPO in 1999)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Ashford.com, the original luxury e-commerce company, ceased independent operations in the early 2000s. Therefore, there have been no executive hires or exits in the last 12 months for this historical entity. Any news related to 'Ashford' would pertain to different, currently active companies.

Technology (Tech Stack) used by Ashford.com

Discover the tools Ashford.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ashford.com Email Formats and Examples

Email formats for the original Ashford.com are no longer active or relevant as the company is defunct. During its operation, a common format might have been [first_initial][last]@[historical_domain_name].com or [first].[last]@[historical_domain_name].com.

N/A (Company defunct)

Format

N/A

Example

0%

Success rate

News and media

CNET NewsSeptember 23, 1999

Ashford.com prices IPO at $13

Online luxury goods retailer Ashford.com priced its initial public offering of 4 million shares at $13 per share, raising $52 million....more

ForbesNovember 10, 2000

Ashford.com Gets More Cash, New CEO

Struggling e-tailer Ashford.com announced new financing and the appointment of Robert L. Lorsch as its new chief executive officer, replacing founder Kenny Asubel....more

Houston Business JournalAugust 2, 2001

Ashford.com receives delisting notice from Nasdaq

Houston-based Ashford.com (Nasdaq: ASFD) announced it has received a notice from the Nasdaq National Market that its stock will be delisted effective Aug. 8, 2001....more

BloombergMay 1, 2002

Online Retailer Ashford.com Files for Bankruptcy

Ashford.com Inc., an online luxury-goods retailer, filed for Chapter 11 bankruptcy protection after failing to find a buyer or secure enough financing to continue operations....more

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