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Ash Gaming's Overview

Total employees75
HeadquartersLondon
Founded2002

Ash Gaming, founded in 2002, is a prominent British game development studio specializing in creating highly engaging and innovative online casino games, including slots, table games, and video poker. Renowned for its creative themes and unique bonus features, Ash Gaming was acquired by Playtech, a global gambling technology giant, in 2011. Operating as a vital development studio within the Playtech group, Ash Gaming continues to contribute significantly to Playtech's extensive game portfolio, delivering high-quality content to a worldwide audience. Their games are recognized for enhancing player experience through captivating graphics and inventive gameplay mechanics.

Where is Ash Gaming's Headquarters?

HQ Function

Serves as a specialist game design and development studio within the Playtech group, focused on producing innovative online slot and casino games.

Notable Features:

Operates within Playtech's modern office environments, which typically feature state-of-the-art development tools, collaborative workspaces, and facilities designed to foster creativity and technological innovation.

Work Culture:

A dynamic, creative, and collaborative environment driven by a passion for gaming. As part of Playtech, the culture benefits from a multinational corporation's resources and emphasis on technological leadership, while retaining a studio focus on game design excellence.

HQ Significance:

Represents a key component of Playtech's diverse game studio portfolio, contributing unique and popular game titles that enhance Playtech's market-leading content offerings to online casino operators globally.

Values Reflected in HQ: Innovation, creativity, quality, player engagement, and technological excellence, aligning with the core values of its parent company, Playtech.

Location:

Through its parent company Playtech, Ash Gaming's titles achieve global distribution. Playtech maintains a significant international presence with offices and development centers in over 20 countries. This extensive network facilitates game development, software distribution, localized customer support, regulatory compliance, and marketing operations worldwide. This allows Ash Gaming's innovative content to reach players in numerous regulated markets across Europe, Latin America, Asia, and beyond, leveraging Playtech's global partnerships and infrastructure.

Street Address:

c/o Playtech, Holborn Gate, 330 High Holborn

City:

London

State/Province:

England

Country:

United Kingdom

Ash Gaming's Global Presence

Douglas, Isle of Man

Address: Ground Floor, St George's Court, Upper Church Street, Douglas, IM1 1EE, Isle of Man

Serves as the central command for Playtech's worldwide gaming technology and software development operations, and regulatory liaison.

Tartu, Estonia

Address: Vanemuise 7, 51003 Tartu, Estonia

Key technology and development center for Playtech in Europe, contributing to software engineering, product innovation, and operational support across multiple product verticals.

Kyiv, Ukraine

Address: Business Centre Gulliver, Sportyvna Square, 1a, Kyiv, Ukraine

Critical R&D and software development hub, contributing to the technological advancement and maintenance of Playtech's gaming platforms and content.

Buying Intent Signals for Ash Gaming

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Ash Gaming

As of April 2025, Ash Gaming' leadership includes:

Mor Weizer - Chief Executive Officer
Andrew Smith - Chief Financial Officer
Shimon Akad - Chief Operating Officer
Ian Ince - Chief Technology Officer
Anthony Evans - VP Product Strategy

Investors of Ash Gaming

Ash Gaming has been backed by several prominent investors over the years, including:

Parvus Asset Management Europe Ltd
Setanta Asset Management Ltd
Boussard & Gavaudan Investment Management LLP
FIL Investments International
The Vanguard Group, Inc.
BlackRock Investment Management (UK) Ltd.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Playtech has maintained relative stability in its top C-suite executive team over the past 12 months, focusing on strategic growth initiatives. Any significant changes typically involve divisional leadership or board appointments to support its expanding global operations. No major C-level changes at the group level have been announced recently.

New Appointments:

Patricia Sankey, Patricia Sankey joined Playtech as Head of Responsible Business and Safer Gambling, reinforcing the company's commitment to player protection.

Technology (Tech Stack) used by Ash Gaming

Discover the tools Ash Gaming uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ash Gaming Email Formats and Examples

Playtech, the parent company of Ash Gaming, generally uses a standard corporate email format. The most common pattern observed is [first].[last]@playtech.com. Variations might exist for specific departments or regions, but this is the primary structure.

[first].[last]@playtech.com

Format

jane.doe@playtech.com

Example

90%

Success rate

News and media

Playtech PLCMay 23, 2024

Playtech Reports Solid Q1 2024 Performance, Driven by B2B Growth

Playtech PLC announced a positive Q1 2024 trading update, highlighting strong performance in its B2B division, particularly in regulated markets like the Americas. The company's diverse portfolio, which includes content from studios like Ash Gaming, continues to drive growth and strategic progress....more

iGaming FutureFebruary 6, 2024

Playtech Showcases New Content from Ash Gaming and Other Studios at ICE London 2024

At ICE London 2024, Playtech presented an extensive lineup of new gaming content from its various studios. This included upcoming slot titles from Ash Gaming, praised for their innovative mechanics and engaging themes, set to be rolled out across Playtech's operator network during the year....more

Playtech PLCDecember 5, 2023

Playtech Extends Partnership with Boyd Gaming for Stardust™ Live Casino in Pennsylvania

Playtech announced an extension of its partnership with Boyd Gaming to launch a new Stardust™ branded dedicated Live Casino studio in Pennsylvania. This highlights Playtech's continued expansion in the US market, where content from studios like Ash Gaming is also available through its platform....more

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