Asetek
Asetek's Overview
Asetek is a Danish-based global leader and the inventor of the all-in-one (AIO) liquid cooler. The company designs, develops, and markets advanced liquid cooling solutions primarily for gaming and enthusiast PCs, workstations, and, increasingly, for data centers seeking energy efficiency and performance. Asetek operates as a key OEM supplier, with its patented technology integrated into products from many major PC component brands. In recent years, Asetek has successfully diversified into the high-growth sim racing market with its Asetek SimSports™ brand, offering premium direct drive wheelbases, pedals, and other peripherals. The company focuses on innovation, performance, and quality across its product lines.
Where is Asetek's Headquarters?
HQ Function
Global headquarters housing executive management, research and development (R&D), global sales and marketing strategy, finance, and administrative functions. Core innovation for both liquid cooling and SimSports™ products originates here.
Notable Features:
Modern facility likely equipped with state-of-the-art R&D labs, thermal testing chambers, and advanced prototyping capabilities tailored for developing cutting-edge cooling and mechatronic solutions.
Work Culture:
Characterized by a strong engineering and innovation focus, fostering collaboration and technical excellence. Likely reflects Danish work culture principles, emphasizing work-life balance, flat hierarchies, and a direct communication style.
HQ Significance:
The nerve center for Asetek's global operations, driving product innovation, strategic partnerships, and market expansion for its liquid cooling and sim racing businesses.
Values Reflected in HQ: Innovation, performance, quality, and engineering precision are likely reflected in the design and functionality of the headquarters, prioritizing an environment conducive to technological advancement.
Location:
Asetek maintains a strategic global footprint to support its worldwide operations. Core R&D, innovation, and corporate functions are centralized at its Danish headquarters. Manufacturing oversight, supply chain, and quality control for its hardware products are managed from its office in Xiamen, China, leveraging the region's manufacturing capabilities. Key regional markets are supported by sales, marketing, and technical support offices in San Jose, USA (for the Americas) and Taipei, Taiwan (for APAC), ensuring close proximity to major customers, partners, and end-user communities.
Street Address:
Assensvej 2
City:
Aalborg
State/Province:
North Jutland (Nordjylland)
Country:
Denmark
Asetek's Global Presence
Xiamen, China
Address: Unit 02, 25/F, Exchange Square South Tower, No.1 Jinzhong Road, Huli District, Xiamen
Manages and oversees the manufacturing and supply chain activities in Asia, crucial for cost-effective production and timely delivery of Asetek's hardware to global markets.
San Jose, California, USA
Address: 2001 Gateway Place, Suite 235W, San Jose, CA 95110, USA
Drives market penetration and supports the substantial gaming PC, enthusiast, data center, and sim racing communities and industries in North America.
Taipei, Taiwan
Address: Rm. C, 12F., No. 130, Sec. 2, Zhongxiao E. Rd., Zhongzheng Dist., Taipei City 100, Taiwan
Facilitates collaboration with the dense network of hardware manufacturers and technology companies in Taiwan, supporting Asetek's OEM business and regional market access.
Buying Intent Signals for Asetek
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Executive Team of Asetek
As of April 2025, Asetek' leadership includes:
Investors of Asetek
Asetek has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Asetek's top executive team (CEO and CFO) has remained stable over the past 12 months. Any changes at the Board of Directors level or other senior management positions are typically announced via official press releases on their investor relations page. No major C-suite hires or exits have been publicly announced recently.
Technology (Tech Stack) used by Asetek
Discover the tools Asetek uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Asetek Email Formats and Examples
Asetek commonly uses an initials-based email format for its employees, such as '[initials]@asetek.com'. For general inquiries or specific departments, they also utilize functional email addresses like 'investor.relations@asetek.com'.
[initials]@asetek.com (e.g., ase@asetek.com)
Format
jdo@asetek.com (example for John Doe)
Example
80%
Success rate
News and media
Asetek Investor Relations • April 25, 2024
Asetek Q1 2024 Financial Results: Focus on SimSports Growth and Liquid Cooling Market Adaptation
Asetek released its Q1 2024 financial report, detailing revenues of USD 10.6 million. The company emphasized continued investment and strong performance in its SimSports division, alongside strategic adjustments in the liquid cooling segment to navigate market dynamics. Gross margin was reported at 30%, influenced by product mix and inventory write-downs....more
Asetek SimSports News • February 15, 2024
Asetek SimSports® Launches Forte® S Series Steering Wheels Offering Premium Features at a Competitive Price
Asetek SimSports expanded its product lineup with the introduction of the Forte S Series Steering Wheels. These wheels aim to provide sim racers with high-quality materials, extensive customization options, and immersive feedback, positioned to appeal to a broader segment of the enthusiast market....more
Various Tech Media (e.g., TechPowerUp, Tom's Hardware) • January 8, 2024
Asetek Unveils 8th Generation AIO Liquid Cooling Technology at CES 2024
At CES 2024, Asetek showcased its latest 8th generation AIO liquid cooling pump technology. This new generation promises improved thermal performance, lower noise levels, and enhanced reliability, designed to meet the cooling demands of next-generation CPUs and GPUs for gaming and professional workstations....more
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