HQ Function

Serves as the central administrative and operational hub for all racecourse activities, including event management, marketing, sales, hospitality, catering, and course maintenance.

Notable Features:

The iconic £220 million Grandstand, opened in 2006, featuring a striking parasol roof, state-of-the-art spectator facilities, and panoramic views. The historic Parade Ring and extensive, beautifully maintained grounds.

Work Culture:

A dynamic, fast-paced, and prestigious work environment, particularly during major race meetings like Royal Ascot. Emphasis on tradition, excellence in customer service, teamwork, and meticulous event execution. Passion for horse racing and delivering exceptional experiences is common among staff.

HQ Significance:

As the home of Royal Ascot and numerous other significant race days, the headquarters is central to British horse racing and a symbol of sporting heritage and excellence. It's where strategic decisions and operational planning for globally recognized events occur.

Values Reflected in HQ: Elegance, tradition, heritage, sporting excellence, innovation in guest experience, and a commitment to the future of horse racing.

Location:

While its physical operations are primarily based in Ascot, UK, the racecourse commands a significant global presence. This is achieved through the international broadcasting of its premier race meetings, especially Royal Ascot, which attracts viewers, horses, trainers, jockeys, and owners from around the world. Ascot also engages in international partnerships, media rights sales, and actively promotes itself as a global sporting and entertainment destination. The brand 'Ascot' is recognized worldwide as a symbol of top-tier horse racing and British tradition.

Street Address:

High St, Ascot

City:

Ascot

State/Province:

Berkshire

Country:

United Kingdom