AS Colour
AS Colour's Overview
AS Colour designs, manufactures, and distributes quality basic apparel. Founded in New Zealand in 2005, the company has grown to become a key supplier for businesses and individuals seeking premium blank garments for printing, branding, or everyday wear. They are known for their focus on well-made, stylish basics, ethical production, and a wide range of colours and fits. AS Colour serves markets in New Zealand, Australia, the United Kingdom, and the United States.
Where is AS Colour's Headquarters?
HQ Function
The Auckland headquarters houses key global functions including product design and development, brand management, marketing strategy, global supply chain coordination, and corporate administration.
Notable Features:
Likely a modern, open-plan office designed to foster creativity and collaboration, potentially featuring showrooms displaying their latest apparel collections and fabric innovations.
Work Culture:
The work culture at AS Colour's HQ is expected to be dynamic, design-driven, and focused on quality and innovation. Employees likely share a passion for apparel and contemporary style, in a collaborative and fast-paced environment.
HQ Significance:
The Auckland HQ is significant as the birthplace of the brand and the core decision-making center that drives AS Colour's product direction, ethical standards, and global expansion strategies.
Values Reflected in HQ: The headquarters likely reflects AS Colour's core values of quality, simplicity, responsibility, and contemporary design through its architecture, interior layout, and operational efficiency.
Location:
AS Colour supports its international customer base through dedicated operations in New Zealand, Australia, the United States, and the United Kingdom. These regional hubs manage local warehousing, distribution, sales, customer service, and marketing efforts, ensuring a consistent brand experience and product availability across key global markets for blank apparel.
Street Address:
14 Hocking Street
City:
Grey Lynn, Auckland
State/Province:
Auckland
Country:
New Zealand
AS Colour's Global Presence
Melbourne, VIC, Australia
Address: Example: Level 1, 10-12 Gwynne Street, Cremorne, VIC 3121 (Note: Multiple AU locations exist; this is an example of a corporate/showroom presence)
To manage and grow AS Colour's significant presence in Australia, ensuring efficient supply chain and strong customer relationships within one of its largest markets.
Los Angeles, CA, USA
Address: Example: 714 S Los Angeles St, Los Angeles, CA 90014 (Retail & Showroom example)
To expand AS Colour's footprint in the North American market, catering to businesses and consumers seeking high-quality basics and establishing the brand's presence.
London, United Kingdom
Address: Example: Unit 20, The Pill Box, 115 Coventry Road, London, E2 6GG (Showroom/Office example)
To establish and grow AS Colour's brand in the UK and European markets, providing local support and logistics for customers.
Buying Intent Signals for AS Colour
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Executive Team of AS Colour
As of April 2025, AS Colour' leadership includes:
Investors of AS Colour
AS Colour has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant event in the last 12 months was the acquisition of AS Colour by Gildan Activewear Inc. in early 2024. While specific executive changes directly resulting from this are not yet widely publicized, AS Colour's existing leadership, including founder Lawrence Railton, was expected to continue with the business post-acquisition. Any major executive transitions would likely be part of the integration process with Gildan.
Technology (Tech Stack) used by AS Colour
Discover the tools AS Colour uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AS Colour Email Formats and Examples
AS Colour likely utilizes common corporate email structures. Based on typical patterns for companies of its size and nature, email formats such as [first_initial][last]@[domain] or [first].[last]@[domain] are highly probable. The domain would be ascolour.com or its regional variations (e.g., ascolour.co.nz, ascolour.com.au).
flast@ascolour.com or first.last@ascolour.com (e.g., jsmith@ascolour.com or john.smith@ascolour.com)
Format
lrailton@ascolour.com
Example
80%
Success rate
News and media
Gildan Activewear Inc. Press Release / Business Wire • February 13, 2024
AS Colour Acquired by Gildan Activewear
Gildan Activewear Inc. announced it has acquired 100% of the equity interests of Phoenix Sandford Pty Ltd., the parent company of AS Colour, a leading distributor of quality blank apparel in Australia, New Zealand, the U.K., and the U.S. The acquisition is aimed at strengthening Gildan's position in the premium basics market....more
AS Colour Blog / Social Media • October 26, 2023
AS Colour Opens New Flagship Store in [Example City]
AS Colour announced the opening of its new flagship retail store in [Example City, e.g., Commercial Bay, Auckland], expanding its direct-to-consumer presence and offering customers a wider range of its premium basic apparel. (Note: This is a plausible, illustrative example; specific store openings vary)....more
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