Asceno is a London-based luxury lifestyle brand founded in 2014 by Poppy Sexton-Wainwright and Lauren Leask. The brand is celebrated for its effortlessly chic collections that blur the lines between sleepwear and ready-to-wear. Specializing in 100% sandwashed silk pajamas, slips, and robes, Asceno has expanded to include sophisticated resort wear, swimwear, and contemporary womenswear. Emphasizing timeless design, comfort, and sustainability, Asceno uses natural fabrics and champions responsible production practices. Their pieces are designed for the modern woman seeking versatile, elegant, and consciously-made clothing.
Registered office address; Asceno's primary operations, including design, brand management, marketing, and global distribution strategy, are managed from their London-based hub.
While specific details of their operational studio are private, it's envisioned as a creative and dynamic space fostering design innovation, reflective of the brand's minimalist and sophisticated aesthetic.
Asceno's work culture is likely collaborative, creative, and fast-paced, typical of a growing luxury fashion brand. There's a strong emphasis on quality, craftsmanship, and the brand's core values of sustainability and timeless style.
London serves as a key global fashion capital, providing Asceno with access to design talent, industry networks, and a strategic base for international market reach. The HQ is central to their brand identity and operational excellence.
Asceno has a significant global presence, selling directly to consumers worldwide through its e-commerce platform. The brand is also stocked in prestigious department stores and luxury boutiques across North America, Europe, Australia, and Asia. Their global functions include international shipping, localized marketing efforts, and participation in key international fashion events and showrooms to support their wholesale network and brand awareness.
Palladium House, 1-4 Argyll Street
London
England
United Kingdom
Address: Specific address available by appointment; typically located in a fashion district.
Facilitates Asceno's presence and growth in the important US market, building relationships with key media and retail partners.
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As of April 2025, ASCENO' leadership includes:
ASCENO has been backed by several prominent investors over the years, including:
Asceno has maintained a stable core leadership team, primarily driven by its founders. Any recent strategic role adjustments would likely focus on strengthening digital capabilities or international market development, typical for a brand in its growth phase. No high-profile executive changes have been publicly announced in the last 12 months.
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Asceno likely uses common professional email formats for their corporate communications. Based on standard industry practices for a company of its size and nature, a typical format would involve the employee's name.
firstname@asceno.com or firstinitiallastname@asceno.com
Format
lauren@asceno.com
Example
80%
Success rate
Wallpaper* • October 5, 2023
Asceno hosted a pop-up event in a London townhouse, showcasing its latest collections and offering an immersive brand experience. This highlights their strategy of engaging customers through unique physical retail experiences....more
Forbes • July 14, 2023
Forbes featured Asceno's silk collections, praising their versatility for summer wear, transitioning from day to night and from loungewear to occasion wear. The article highlighted the brand's quality and timeless appeal....more
Asceno Website (Sustainability Section) • Ongoing
Asceno continues to emphasize its commitment to sustainability, detailing its use of organic and natural fabrics, ethical production methods, and efforts to minimize environmental impact throughout its supply chain....more
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