What Does ASB Grünland Helmut Aurenz GmbH Do?

Total employees201
HeadquartersLudwigsburg
Founded1958

ASB Grünland Helmut Aurenz GmbH is a well-established German company specializing in the production and distribution of high-quality potting soils, substrates, fertilizers, and other gardening products. With a history spanning over 60 years, the company caters to both hobby gardeners and professional horticulture sectors worldwide. ASB Grünland is known for its commitment to quality, innovation, and increasingly, sustainable practices in its product development and sourcing, particularly concerning peat and alternative raw materials.

Where Is ASB Grünland Helmut Aurenz GmbH's Headquarters?

HQ Function

The Ludwigsburg headquarters serves as the central administrative, strategic planning, sales, and R&D hub for ASB Grünland's global operations. Key decisions regarding product development, market expansion, and corporate strategy are made here.

Notable Features:

The headquarters is a modern administrative facility, likely equipped to support its international business operations. Its location in an industrially significant region of Germany provides good logistical connections.

Work Culture:

The work culture is likely characterized by German efficiency, a strong focus on product quality and innovation, and a commitment to customer satisfaction. As a family-influenced company, it may also foster long-term employee relationships and stability.

HQ Significance:

The headquarters in Ludwigsburg is significant as the nerve center of a company with a long tradition and international reach in the horticultural supplies market. It represents German manufacturing quality and expertise in the green sector.

Values Reflected in HQ: The headquarters likely reflects the company's core values of quality, reliability, innovation in horticultural science, and a growing emphasis on sustainability and environmental responsibility.

Location:

ASB Grünland Helmut Aurenz GmbH supports a global presence primarily focused on Europe, with significant production sites in Germany, Estonia, Latvia, Lithuania, Slovenia, and the Czech Republic, alongside sales offices in key European markets like France and Austria. Their functions supported globally include raw material sourcing (especially peat), manufacturing of soils and fertilizers, international sales and marketing, logistics and distribution, and customer support. They export products to over 70 countries worldwide.

Street Address:

Porschestraße 4

City:

Ludwigsburg

State/Province:

Baden-Württemberg

Country:

Germany

Where Else Does ASB Grünland Helmut Aurenz GmbH Operate Around the World?

Viljandi, Estonia

Address: ASB Greenworld Eesti OÜ, Pärnu mnt 26, 71020 Viljandi, Estonia

Strategic sourcing and production hub for peat-based products, leveraging Estonia's rich peat bog resources to supply ASB Grünland's manufacturing needs and ensure consistent product quality for the European market.

Rače, Slovenia

Address: ASB Greenworld Proizvodnja Substratov d.o.o., Orehova vas 51a, 2327 Rače, Slovenia

Enhances ASB Grünland's manufacturing capabilities and logistical efficiency for distributing products within the Balkan region and neighboring countries, allowing for quicker market response and reduced transportation costs.

Sarreguemines, Grand Est, France

Address: ASB Grünland France S.A.R.L., ZI EUROPORT, Rue Jacques Röchling, 57200 Sarreguemines, France

Strengthens ASB Grünland's market presence in France, providing localized support and services to French retailers, distributors, and professional growers.

Buying Intent Signals for ASB Grünland Helmut Aurenz GmbH

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ASB Grünland Helmut Aurenz GmbH? Meet the Executive Team

As of April 2025, ASB Grünland Helmut Aurenz GmbH' leadership includes:

Michaela Aurenz - Geschäftsführerin (Managing Director)
Hans-Jörg Aurenz - Geschäftsführer (Managing Director)

Who's Investing in ASB Grünland Helmut Aurenz GmbH?

ASB Grünland Helmut Aurenz GmbH has been backed by several prominent investors over the years, including:

ASB Grünland Helmut Aurenz GmbH is a privately held, family-owned company (GmbH). It is not publicly traded and is primarily funded through its own operations and family capital rather than external institutional investors.

What Leadership Changes Has ASB Grünland Helmut Aurenz GmbH Seen Recently?

Hire0
Exits0

As a privately held, family-managed company, executive changes at ASB Grünland Helmut Aurenz GmbH are not frequently publicized. No major executive hires or exits have been publicly announced in the last 12 months, indicating leadership stability.

What Technology (Tech Stack) Is Used byASB Grünland Helmut Aurenz GmbH?

Discover the tools ASB Grünland Helmut Aurenz GmbH uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ASB Grünland Helmut Aurenz GmbH Email Formats and Examples

ASB Grünland Helmut Aurenz GmbH likely uses a common corporate email format based on employee names. The most probable format is [first_initial].[last_name]@[domain] or [first_name].[last_name]@[domain]. Their primary domain appears to be asbgreenworld.com.

[first_initial].[last_name]@asbgreenworld.com

Format

m.musterfrau@asbgreenworld.com

Example

80%

Success rate

What's the Latest News About ASB Grünland Helmut Aurenz GmbH?

ASB Grünland Website / spoga+gafa Exhibitor NewsFebruary 20, 2024

ASB Grünland Helmut Aurenz GmbH Confirms Participation in spoga+gafa 2024

ASB Grünland Helmut Aurenz GmbH has announced its participation as an exhibitor at spoga+gafa 2024, the leading international trade fair for the garden and leisure industry, to be held in Cologne. The company is expected to showcase its latest innovations in potting soils, peat-reduced substrates, and sustainable gardening solutions, reinforcing its commitment to eco-friendly products....more

Gabot.de (Industry News Portal)September 5, 2023

ASB Grünland Focuses on Sustainability and Innovation with New Product Lines

Reflecting industry trends, ASB Grünland continues to expand its range of sustainable and innovative gardening products. Recent developments include enhanced formulations for peat-reduced and peat-free soils, as well as new organic fertilizers, catering to the growing consumer demand for environmentally responsible gardening....more

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