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ASAP's Overview

Total employees692
HeadquartersLafayette
Founded

ASAP is an on-demand ordering and delivery platform, widely known for its roots as Waitr. The company rebranded to ASAP to signify its expanded vision of delivering 'Anything, Sometime, Anywhere, Pronto.' While initially focused on restaurant food delivery, ASAP aims to broaden its services to include delivery from a variety of local businesses. It provides a digital marketplace connecting consumers with restaurants and other merchants, facilitating order placement and last-mile delivery, primarily operating in cities across the United States.

Where is ASAP's Headquarters?

HQ Function

The Lafayette headquarters serves as the primary operational and administrative center, overseeing technology development, market strategy, partnerships, and corporate functions for ASAP.

Notable Features:

Situated in downtown Lafayette, the office has historically been a part of the local tech community. The facilities are designed to support a collaborative and innovative environment for its core teams.

Work Culture:

The work culture is reflective of the fast-paced tech and logistics industry, emphasizing innovation, customer focus, and adaptability. It encourages collaboration to meet the dynamic demands of the on-demand delivery market.

HQ Significance:

The headquarters in Lafayette is significant as the origin point of Waitr, which evolved into ASAP. It represents a key technology company in the region and has played a role in local job creation and economic development.

Values Reflected in HQ: The headquarters aims to reflect ASAP's values of speed, convenience, local empowerment, and technological innovation in serving its customers and partner businesses.

Location:

ASAP's core operations and delivery services are focused within the United States. The company supports a national network of restaurant and merchant partners, managing technology, marketing, logistics, and customer support primarily for its U.S. customer base. While its platform may be accessible for browsing from anywhere, its service fulfillment is U.S.-centric.

Street Address:

214 Jefferson St

City:

Lafayette

State/Province:

Louisiana

Country:

USA

ASAP's Global Presence

Various Cities, USA

Address: N/A (Distributed local operational teams)

To manage local market operations, support restaurant and merchant partnerships, coordinate delivery logistics, and provide localized customer service in each service area.

Buying Intent Signals for ASAP

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ASAP

As of April 2025, ASAP' leadership includes:

Carl Grimstad - Former Chairman & CEO (led Waitr's rebrand to ASAP)
[Current Leadership Team] - Key leadership roles are integrated within the private ownership structure (Specific names and titles for the current ASAP entity are not widely publicized post-acquisition).

Investors of ASAP

ASAP has been backed by several prominent investors over the years, including:

Bite N Co. LLC (Current Owner)
Flow Payments (Involved in Acquisition)
Luxor Capital Group (Historical major investor in Waitr)
Harbourton Capital (Historical investor in Waitr)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Public information regarding specific executive new hires or exits at ASAP.com within the last 12 months is limited. This is largely due to its status as a privately held company following its acquisition and restructuring. Significant leadership changes were more prominent during the 2022-2023 transition period from Waitr and its subsequent acquisition.

Technology (Tech Stack) used by ASAP

Discover the tools ASAP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ASAP Email Formats and Examples

ASAP.com likely utilizes common corporate email address patterns. The most probable formats include a combination of the employee's first name, last name, or initials followed by '@asap.com'.

[first_initial][last]@asap.com (e.g., jsmith@asap.com) or [first].[last]@asap.com (e.g., john.smith@asap.com)

Format

example@asap.com

Example

70%

Success rate

News and media

PR NewswireAugust 26, 2022

ASAP news title: Waitr Rebrands to ASAP and Launches New 'Deliver Anything' Model

Waitr Holdings Inc. announced its strategic rebrand to ASAP, Inc., marking its evolution towards a comprehensive 'deliver anything' service. This expanded model aims to include delivery of various goods such as apparel, alcohol, sporting goods, and luxury items, in addition to its established restaurant food delivery service....more

GlobeNewswireFebruary 7, 2023

ASAP news title: Waitr (ASAP) Provides Update on Nasdaq Delisting Process

Waitr Holdings Inc., which was in the process of fully operating under the ASAP brand, provided an update on its Nasdaq delisting. This was a significant step in the company's restructuring and transition following acquisition-related activities and its move to private ownership....more

Restaurant DiveOctober 5, 2023

ASAP news title: ASAP.com faces fresh driver misclassification lawsuit

ASAP.com, formerly Waitr, is facing another lawsuit alleging misclassification of its delivery drivers as independent contractors instead of employees. This legal challenge adds to the series of similar suits the company has encountered over its labor practices....more

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