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Asana's Overview

Total employees3867
HeadquartersSan Francisco
Founded2008

Asana is a leading work management platform designed to help teams organize, track, and manage their work. Founded in 2008 by Facebook co-founder Dustin Moskovitz and ex-Google/Facebook engineer Justin Rosenstein, Asana aims to improve team collaboration and productivity by providing a clear view of tasks, projects, deadlines, and progress. It enables organizations to move faster and achieve their goals by connecting strategic initiatives to the daily work of teams, from small projects to company-wide objectives.

Where is Asana's Headquarters?

HQ Function

Serves as the central hub for executive leadership, core product development, engineering, design, marketing, and corporate operations.

Notable Features:

The office is known for its open and collaborative workspaces, thoughtfully designed meeting rooms, culinary programs, and amenities promoting employee well-being. It often incorporates elements that foster creativity and focus, such as natural light and quiet zones.

Work Culture:

Asana's HQ work culture emphasizes collaboration, mindfulness, transparency, and a focus on enabling employees to do their best work. The environment is designed to be inclusive and supportive, with a strong emphasis on work-life harmony and personal growth.

HQ Significance:

The San Francisco headquarters is significant as it's the birthplace of Asana's core product and culture. Its location in Silicon Valley provides access to top talent, a vibrant tech ecosystem, and key partnerships.

Values Reflected in HQ: The HQ design reflects Asana's values of mindfulness (e.g., quiet zones, wellness areas), collaboration (open plan, numerous meeting spaces), transparency (glass walls, open areas), and clarity (organized and intuitive layout).

Location:

Asana supports a diverse global customer base with offices and remote teams strategically positioned across North America, Europe, and Asia-Pacific. These locations enable localized sales, customer success, marketing, support, and in some hubs, engineering and product development. This distributed presence ensures Asana can cater to the unique needs of its international users and enterprises worldwide, fostering collaboration without borders and supporting customers in multiple languages.

Street Address:

633 Folsom St

City:

San Francisco

State/Province:

California

Country:

USA

Asana's Global Presence

Dublin, Ireland

Address: Charlemont Exchange, Charlemont St, Saint Kevin's, Dublin 2, Ireland

To support and expand Asana's presence in the EMEA region, providing localized services and building relationships with regional customers and partners.

Tokyo, Japan

Address: Marunouchi Kitaguchi Building 9F WeWork, 1-6-5 Marunouchi, Chiyoda-ku, Tokyo, 100-0005, Japan

To drive adoption and provide localized support for Asana in Japan and the APAC region, understanding unique market needs and fostering local partnerships.

Sydney, Australia

Address: Level 36, Tower One, International Towers, 100 Barangaroo Avenue, Barangaroo NSW 2000, Australia

To lead Asana's growth and customer engagement efforts in the ANZ and broader APAC markets, tailoring strategies to regional business practices and customer requirements.

London, United Kingdom

Address: Uncommon, 34-37 Liverpool St, London EC2M 7PP, United Kingdom

To strengthen Asana's foothold in the UK market, one of its largest international markets, and support strategic initiatives across Europe.

Buying Intent Signals for Asana

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Asana

As of April 2025, Asana' leadership includes:

Dustin Moskovitz - Co-Founder & Chief Executive Officer
Anne Raimondi - Chief Operating Officer & Head of Business
Tim Wan - Chief Financial Officer
Alex Hood - Chief Product Officer
Eleanor Lacey - Chief Legal Officer and Corporate Secretary
Shannon Duffy - Chief Marketing Officer

Investors of Asana

Asana has been backed by several prominent investors over the years, including:

Benchmark
Andreessen Horowitz
Founders Fund
Generation Investment Management
8VC
Lead Edge Capital
Dustin Moskovitz
The Vanguard Group
BlackRock

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Over the past 12 months (May 2023 - May 2024), Asana strengthened its executive team with the appointment of a new Chief Marketing Officer. Additionally, a key executive role was expanded, and there was one notable C-level departure.

Departures

Stephanie Hess, Stephanie Hess departed from her role as Chief Customer Officer.

New Appointments:

Shannon Duffy, Shannon Duffy appointed as new Chief Marketing Officer to spearhead global marketing initiatives.
Anne Raimondi, Anne Raimondi's responsibilities expanded, taking on the role of Head of Business in addition to her COO duties.

Technology (Tech Stack) used by Asana

Discover the tools Asana uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Asana Email Formats and Examples

Asana commonly utilizes an email format combining the first initial of an employee's first name with their full last name. While this is a widely observed pattern, variations may exist for some individuals or departments.

[first_initial][last]@asana.com

Format

jdoe@asana.com

Example

85%

Success rate

News and media

Asana Investor RelationsMay 30, 2024

Asana Reports First Quarter Fiscal Year 2025 Financial Results

Asana announced its financial results for the first quarter of fiscal year 2025, reporting revenue of $172.4 million, an increase of 13% year-over-year. The company highlighted progress on its AI roadmap and enterprise adoption....more

Asana BlogMarch 7, 2024

Asana Intelligence is Now Generally Available to Power Workflows with AI

Asana announced the general availability of its new AI-powered capabilities, 'Asana Intelligence.' These features aim to help users and teams work smarter by automating tasks, generating insights, and improving overall productivity within the platform....more

Asana BlogFebruary 13, 2024

Asana Achieves FedRAMP® Moderate Authorization, Expanding Service to U.S. Government Agencies

Asana announced it has achieved FedRAMP Moderate authorization, a key U.S. government security standard. This allows U.S. federal government agencies to utilize Asana's work management platform for projects involving sensitive data, opening up a significant new market segment....more

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