HQ Function

The New York headquarters serves as the central command for AS Beauty Group's global operations, including corporate strategy, brand management and marketing oversight, financial operations, product development coordination, and M&A activities.

Notable Features:

Located in Brookfield Place, a modern office complex with state-of-the-art facilities, offering a collaborative environment and access to NYC's dynamic business ecosystem. The office likely features contemporary design optimized for team interaction and brand showcases.

Work Culture:

AS Beauty Group fosters an entrepreneurial, fast-paced, and results-driven work culture. There's a strong emphasis on innovation, brand growth, and collaboration across its diverse portfolio of beauty brands. Employees are encouraged to be agile and responsive to market trends.

HQ Significance:

The New York City headquarters is strategically significant, placing AS Beauty Group at the heart of global commerce, media, and beauty industries. This location facilitates access to top talent, industry partnerships, and market insights crucial for its growth strategy.

Values Reflected in HQ: The choice of a prestigious and dynamic New York City location reflects AS Beauty's ambition, commitment to excellence, and its positioning as a significant player in the global beauty market. The modern workspace likely mirrors values of innovation and collaboration.

Location:

AS Beauty Group supports its portfolio of beauty brands in reaching customers globally. This is achieved through a robust multi-channel distribution strategy that includes direct-to-consumer (DTC) e-commerce platforms shipping internationally, prominent television shopping networks (like QVC and HSN which have international reach), and strategic partnerships with major online and brick-and-mortar retailers across North America, Europe, and other key international markets. Their global functions include international marketing, logistics, and market expansion for their acquired brands.

Street Address:

225 Liberty St., Fl 27

City:

New York

State/Province:

NY

Country:

USA