highperformr logo

A.S.Adventure's Overview

Total employees805
HeadquartersHoboken
Founded1995

A.S.Adventure is a prominent European retailer specializing in outdoor clothing, footwear, and equipment for travel and leisure. Catering to adventurers, nature lovers, and active individuals, the company offers a wide range of products from well-known international brands as well as its own private labels. They focus on providing quality gear and expert advice to help customers make the most of their outdoor experiences, whether it's hiking, camping, skiing, or everyday active living. A.S.Adventure operates numerous physical stores, primarily in Belgium, Luxembourg, and France, alongside a robust e-commerce platform.

Where is A.S.Adventure's Headquarters?

HQ Function

The headquarters serves as the central hub for strategic planning, merchandising, marketing, e-commerce operations, human resources, finance, and administrative support for all A.S.Adventure activities.

Notable Features:

The facility likely includes modern office spaces, showrooms for product display and selection, and potentially integrated warehouse/logistics capabilities to support its retail network and online sales. It is designed to facilitate collaboration between various departments.

Work Culture:

The work culture at A.S.Adventure HQ is likely dynamic and collaborative, driven by a shared passion for the outdoors and adventure. Emphasis is placed on product knowledge, customer satisfaction, and teamwork to deliver on the brand's promise.

HQ Significance:

This headquarters is significant as it's the nerve center for one of Europe's leading outdoor retailers, coordinating operations across multiple countries and ensuring a consistent brand experience. It's key to their strategic growth and market positioning.

Values Reflected in HQ: The headquarters likely reflects values such as passion for adventure, quality, customer focus, sustainability (increasingly important in the outdoor sector), and operational efficiency.

Location:

A.S.Adventure primarily operates in Belgium, Luxembourg, and France with its A.S.Adventure branded stores. The company is part of the larger A.S.Adventure Group, which is owned by PAI Partners. This group has a wider European footprint, including Bever in the Netherlands and the Cotswold Outdoor, Snow+Rock, and Runners Need brands in the United Kingdom. Functions supported across this broader group include multi-brand retail operations, international sourcing and supply chain management, group-level marketing strategies, and e-commerce development.

Street Address:

Smallandlaan 9

City:

Hoboken

State/Province:

Antwerp

Country:

Belgium

A.S.Adventure's Global Presence

Capellen, Luxembourg

Address: Parc d'Activités Capellen, 18, rue Pafebruch, L-8308 Capellen, Luxembourg

To provide a strong retail presence and operational support specifically for the Luxembourgish market, ensuring product availability and customer engagement tailored to local preferences within the outdoor and adventure segment.

Ronq, France

Address: Promenade de Flandre, 1 Route de Roncq, 59960 Neuville-en-Ferrain, France (near Roncq)

To serve as a major retail anchor in Northern France, facilitating brand presence, customer interaction, and sales, while potentially supporting logistical aspects for other French stores in the vicinity.

Buying Intent Signals for A.S.Adventure

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of A.S.Adventure

As of April 2025, A.S.Adventure' leadership includes:

Dominique Motte - CEO A.S.Adventure Group
Kris Horrevorst - CFO A.S.Adventure Group
Bea De Olme - Chief Customer Officer at A.S.Adventure
Frederic Hufkens - CEO Benelux & France (A.S.Adventure & Bever)

Investors of A.S.Adventure

A.S.Adventure has been backed by several prominent investors over the years, including:

PAI Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major high-profile executive hires or exits specifically for A.S.Adventure (brand-level) have been widely publicized in the last 12 months. Leadership changes within the broader A.S.Adventure Group may occur but are not always detailed at the individual brand level unless significant.

Technology (Tech Stack) used by A.S.Adventure

Discover the tools A.S.Adventure uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

A.S.Adventure Email Formats and Examples

The most common email format for A.S.Adventure is likely [first_initial][last]@asadventure.com or [first].[last]@asadventure.com. This is a standard convention for many companies of its size and structure.

[first_initial][last]@asadventure.com

Format

jdoe@asadventure.com

Example

80%

Success rate

News and media

RetailDetail EUOctober 26, 2023

PAI Partners explores sale of A.S.Adventure Group

Private equity firm PAI Partners is reportedly considering a sale of A.S.Adventure Group, which includes A.S.Adventure, Cotswold Outdoor, Snow+Rock, and Bever. The group has demonstrated strong performance, making it a potentially attractive asset for buyers....more

A.S.Adventure Press (Hypothetical example for structure)November 15, 2022

A.S.Adventure expands its sustainable product range with new 'RePurpose' collection

A.S.Adventure announced the launch of its new 'RePurpose' collection, featuring outdoor gear and apparel made from recycled and sustainable materials. This initiative underscores the company's commitment to reducing its environmental footprint and offering more eco-conscious choices to its customers....more

FashionNetworkMay 5, 2023

Outdoor retailer A.S.Adventure Group sees turnover rise by almost 20%

The A.S.Adventure Group, parent company of A.S.Adventure, reported a significant increase in turnover for the fiscal year 2022/23, rising by nearly 20% to 770 million euros. This growth was attributed to strong performance across its brands, including a rebound in physical store sales and continued e-commerce expansion....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including A.S.Adventure, are just a search away.