HQ Function

The headquarters serves as the central hub for strategic planning, merchandising, marketing, e-commerce operations, human resources, finance, and administrative support for all A.S.Adventure activities.

Notable Features:

The facility likely includes modern office spaces, showrooms for product display and selection, and potentially integrated warehouse/logistics capabilities to support its retail network and online sales. It is designed to facilitate collaboration between various departments.

Work Culture:

The work culture at A.S.Adventure HQ is likely dynamic and collaborative, driven by a shared passion for the outdoors and adventure. Emphasis is placed on product knowledge, customer satisfaction, and teamwork to deliver on the brand's promise.

HQ Significance:

This headquarters is significant as it's the nerve center for one of Europe's leading outdoor retailers, coordinating operations across multiple countries and ensuring a consistent brand experience. It's key to their strategic growth and market positioning.

Values Reflected in HQ: The headquarters likely reflects values such as passion for adventure, quality, customer focus, sustainability (increasingly important in the outdoor sector), and operational efficiency.

Location:

A.S.Adventure primarily operates in Belgium, Luxembourg, and France with its A.S.Adventure branded stores. The company is part of the larger A.S.Adventure Group, which is owned by PAI Partners. This group has a wider European footprint, including Bever in the Netherlands and the Cotswold Outdoor, Snow+Rock, and Runners Need brands in the United Kingdom. Functions supported across this broader group include multi-brand retail operations, international sourcing and supply chain management, group-level marketing strategies, and e-commerce development.

Street Address:

Smallandlaan 9

City:

Hoboken

State/Province:

Antwerp

Country:

Belgium