A.S.Adventure is a prominent European retailer specializing in outdoor clothing, footwear, and equipment for travel and leisure. Catering to adventurers, nature lovers, and active individuals, the company offers a wide range of products from well-known international brands as well as its own private labels. They focus on providing quality gear and expert advice to help customers make the most of their outdoor experiences, whether it's hiking, camping, skiing, or everyday active living. A.S.Adventure operates numerous physical stores, primarily in Belgium, Luxembourg, and France, alongside a robust e-commerce platform.
The headquarters serves as the central hub for strategic planning, merchandising, marketing, e-commerce operations, human resources, finance, and administrative support for all A.S.Adventure activities.
The facility likely includes modern office spaces, showrooms for product display and selection, and potentially integrated warehouse/logistics capabilities to support its retail network and online sales. It is designed to facilitate collaboration between various departments.
The work culture at A.S.Adventure HQ is likely dynamic and collaborative, driven by a shared passion for the outdoors and adventure. Emphasis is placed on product knowledge, customer satisfaction, and teamwork to deliver on the brand's promise.
This headquarters is significant as it's the nerve center for one of Europe's leading outdoor retailers, coordinating operations across multiple countries and ensuring a consistent brand experience. It's key to their strategic growth and market positioning.
A.S.Adventure primarily operates in Belgium, Luxembourg, and France with its A.S.Adventure branded stores. The company is part of the larger A.S.Adventure Group, which is owned by PAI Partners. This group has a wider European footprint, including Bever in the Netherlands and the Cotswold Outdoor, Snow+Rock, and Runners Need brands in the United Kingdom. Functions supported across this broader group include multi-brand retail operations, international sourcing and supply chain management, group-level marketing strategies, and e-commerce development.
Smallandlaan 9
Hoboken
Antwerp
Belgium
Address: Parc d'Activités Capellen, 18, rue Pafebruch, L-8308 Capellen, Luxembourg
To provide a strong retail presence and operational support specifically for the Luxembourgish market, ensuring product availability and customer engagement tailored to local preferences within the outdoor and adventure segment.
Address: Promenade de Flandre, 1 Route de Roncq, 59960 Neuville-en-Ferrain, France (near Roncq)
To serve as a major retail anchor in Northern France, facilitating brand presence, customer interaction, and sales, while potentially supporting logistical aspects for other French stores in the vicinity.
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As of April 2025, A.S.Adventure' leadership includes:
A.S.Adventure has been backed by several prominent investors over the years, including:
No major high-profile executive hires or exits specifically for A.S.Adventure (brand-level) have been widely publicized in the last 12 months. Leadership changes within the broader A.S.Adventure Group may occur but are not always detailed at the individual brand level unless significant.
Discover the tools A.S.Adventure uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The most common email format for A.S.Adventure is likely [first_initial][last]@asadventure.com or [first].[last]@asadventure.com. This is a standard convention for many companies of its size and structure.
[first_initial][last]@asadventure.com
Format
jdoe@asadventure.com
Example
80%
Success rate
RetailDetail EU • October 26, 2023
Private equity firm PAI Partners is reportedly considering a sale of A.S.Adventure Group, which includes A.S.Adventure, Cotswold Outdoor, Snow+Rock, and Bever. The group has demonstrated strong performance, making it a potentially attractive asset for buyers....more
A.S.Adventure Press (Hypothetical example for structure) • November 15, 2022
A.S.Adventure announced the launch of its new 'RePurpose' collection, featuring outdoor gear and apparel made from recycled and sustainable materials. This initiative underscores the company's commitment to reducing its environmental footprint and offering more eco-conscious choices to its customers....more
FashionNetwork • May 5, 2023
The A.S.Adventure Group, parent company of A.S.Adventure, reported a significant increase in turnover for the fiscal year 2022/23, rising by nearly 20% to 770 million euros. This growth was attributed to strong performance across its brands, including a rebound in physical store sales and continued e-commerce expansion....more
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