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Aruna's Overview

Total employees335
HeadquartersJakarta Pusat
Founded2015

Aruna Indonesia is an integrated fisheries technology company and supply chain aggregator dedicated to creating a more equitable, transparent, and sustainable seafood industry. By leveraging technology, Aruna connects small-scale fishers across Indonesia directly with domestic and global markets, thereby increasing their income, ensuring fair trade, and promoting responsible fishing. Their platform focuses on streamlining the supply chain, enhancing quality control, ensuring traceability, and empowering coastal communities through digital inclusion and access to broader economic opportunities.

Where is Aruna's Headquarters?

HQ Function

The headquarters serves as the core for strategic decision-making, technology development, business operations management, marketing initiatives, and corporate governance, coordinating Aruna's expansive network of coastal hubs.

Notable Features:

Located within a modern high-rise, the Sahid Sudirman Center, offering contemporary office amenities, advanced infrastructure, and fostering a collaborative environment for its team.

Work Culture:

Characterized by a fast-paced, innovative, and mission-driven atmosphere. Aruna emphasizes social impact, technological advancement in the marine sector, and empowering local communities, fostering a culture of collaboration, agility, and problem-solving.

HQ Significance:

Its Jakarta location is key for strategic partnerships with national and international entities, access to a skilled talent pool, engagement with governmental bodies and regulatory authorities, and connecting with international markets and investors.

Values Reflected in HQ: The choice of a central, modern headquarters signifies Aruna's ambition, professionalism, commitment to leveraging technology, and its role as a significant player in transforming Indonesia's fisheries industry.

Location:

While Aruna Indonesia's core operations and extensive network of fishermen and 'Aruna Hubs' are concentrated across the Indonesian archipelago, its impact is global. Aruna serves international markets by exporting high-quality, traceable, and sustainably sourced Indonesian seafood products to countries in North America, Europe, East Asia, and the Middle East. This contributes to global food supply chains and showcases Indonesian seafood on the world stage.

Street Address:

Sahid Sudirman Center, 20th Floor, Jl. Jend. Sudirman No.Kav. 86

City:

Jakarta Pusat

State/Province:

DKI Jakarta

Country:

Indonesia

Aruna's Global Presence

Over 150+ 'Aruna Hubs' in various coastal regions, Indonesia (e.g., Aceh, North Sumatra, West Java, East Java, South Sulawesi, Maluku)

Address: Specific local addresses for Aruna Hubs and mini-processing facilities are situated near fishing villages and landing sites within these coastal provinces.

To directly connect local fishers to a wider, more stable market, provide fair pricing mechanisms, offer training on sustainable fishing practices and quality handling, and facilitate access to technology and financial services, tailored to the unique needs and conditions of each specific coastal community.

Buying Intent Signals for Aruna

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Aruna

As of April 2025, Aruna' leadership includes:

Farid Naufal Aslam - Co-Founder & Chief Executive Officer
Indraka Fadhlillah - Co-Founder & Chief Operations Officer
Utari Octavianty - Co-Founder & Chief Sustainability Officer
Budiman Goh - Chief Financial Officer

Investors of Aruna

Aruna has been backed by several prominent investors over the years, including:

East Ventures
AC Ventures
Prosus Ventures
SIG (Susquehanna International Group)
Vertex Ventures Southeast Asia & India
SMDV (Sinar Mas Digital Ventures)
Quadria Capital
BRI Ventures
PT Wira Investama Lestari

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major C-suite executive new hires or exits at Aruna Indonesia have been publicly announced in the last 12 months (since approximately May 2023). The leadership, including the co-founders and key executives appointed prior to this period (such as the CFO in early 2023), continues to guide the company's growth and strategic initiatives.

Technology (Tech Stack) used by Aruna

Discover the tools Aruna uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Aruna Email Formats and Examples

Aruna Indonesia likely utilizes standard professional email address formats common in the tech industry. While specific internal patterns are not publicly disclosed, conventions often include using the first name, or a combination of first name and last name/initial, at their company domain.

Common patterns could include [firstname]@[aruna.id] (e.g., jane@aruna.id) or [firstinitial][lastname]@[aruna.id] (e.g., jdoe@aruna.id).

Format

An illustrative example could be: `farid@aruna.id` (This is a hypothetical example based on common formats and not a confirmed email address).

Example

70%

Success rate

News and media

aruna.id News SectionSeptember 28, 2023

Aruna Indonesia Partners with Ministry of Marine Affairs and Fisheries (KKP) to Launch PITstop Program Enhancing Fishermen's Welfare

Aruna Indonesia announced a collaboration with Indonesia's Ministry of Marine Affairs and Fisheries (KKP) to launch the 'PITstop' (Pusat Informasi dan Teknologi Nelayan - Fishermen's Information and Technology Service Center) program. This initiative is designed to improve the welfare of fishermen by providing them with better access to technology, crucial market information, financial services, and stronger market linkages, thereby further digitizing the traditional fishing sector and supporting sustainable marine practices....more

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