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Arts Marketing Association's Overview

Total employees39
HeadquartersCambridge
Founded1993

The Arts Marketing Association (AMA) is a UK-wide membership organisation dedicated to connecting, training, and empowering professionals working in marketing, communications, and audience development within the arts, culture, and heritage sectors. AMA provides valuable resources, conferences, workshops, and networking opportunities to help individuals and organisations thrive by effectively engaging diverse audiences and building sustainable futures. They champion best practices and advocate for the importance of marketing in the cultural landscape.

Where is Arts Marketing Association's Headquarters?

HQ Function

Serves as the main administrative and operational center for the AMA, coordinating membership services, event planning (including their flagship annual conference), training programs, and resource development for arts professionals across the UK.

Notable Features:

The David Building offers modern office facilities. The AMA's space within is likely configured to support a collaborative team environment and administrative tasks rather than specific architectural highlights unique to AMA.

Work Culture:

A mission-driven, collaborative, and supportive environment focused on empowering the arts and cultural sector. The culture likely emphasizes professional development, knowledge sharing, innovation in arts marketing, and strong member engagement.

HQ Significance:

The Cambridge headquarters is the nerve center for AMA's nationwide activities, enabling them to support thousands of arts marketers and cultural organisations in enhancing their audience engagement and organisational resilience.

Values Reflected in HQ: The choice of a functional, well-connected office space likely reflects AMA's values of professionalism, efficiency, and focus on delivering high-quality services and support to its members.

Location:

The Arts Marketing Association primarily focuses its activities and membership services within the United Kingdom. However, its resources, online events, and insights are accessible globally, allowing international arts professionals to benefit from its expertise. They may also feature international speakers at conferences and engage in collaborations that have an international dimension, but they do not maintain physical offices outside the UK.

Street Address:

David Building, Moore Street

City:

Cambridge

State/Province:

Cambridgeshire

Country:

United Kingdom

Arts Marketing Association's Global Presence

Buying Intent Signals for Arts Marketing Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Arts Marketing Association

As of April 2025, Arts Marketing Association' leadership includes:

Cath Hume - Chief Executive Officer
Nicola Saunders - Head of Programmes and Development
Bea H LSubstitute - Head of Membership and Marketing
Verity Rickard - Head of Operations and Business Development

Investors of Arts Marketing Association

Arts Marketing Association has been backed by several prominent investors over the years, including:

Arts Council England (as a Sector Support Organisation)
Membership subscriptions
Event and training fees

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits at the senior leadership level (CEO, Head of Departments) have been identified for the Arts Marketing Association in the last 12 months. The core leadership team appears stable.

Technology (Tech Stack) used by Arts Marketing Association

Discover the tools Arts Marketing Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Arts Marketing Association Email Formats and Examples

The Arts Marketing Association (AMA) primarily uses the email format of [first_name]@artsmarketing.org for its staff.

[first]@artsmarketing.org

Format

cath@artsmarketing.org

Example

95%

Success rate

News and media

ArtsProfessionalMay 22, 2024

Arts Marketing Association news title: AMA Conference 2024: A 'moment of optimism'

The Arts Marketing Association's 2024 conference in Brighton focused on 'The Art of Optimism,' aiming to inspire arts marketers to navigate challenges with creativity and positivity, emphasizing inclusive and ethical marketing practices....more

Arts Marketing AssociationOctober 5, 2023

Arts Marketing Association news title: AMA launches new environmental responsibility guide

The AMA has launched 'Communicating Environmental Responsibility: A_Framework_for_Action,' a new guide to help arts and cultural organisations communicate their environmental efforts authentically and effectively....more

ArtsProfessionalJuly 13, 2023

Arts Marketing Association news title: AMA conference focuses on audiences in a post-pandemic world

The 2023 AMA conference, 'A New Adventure,' addressed the evolving landscape of audience engagement post-pandemic, with discussions on data, digital innovation, and inclusivity in arts marketing....more

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