The Arts Marketing Association (AMA) is a UK-wide membership organisation dedicated to connecting, training, and empowering professionals working in marketing, communications, and audience development within the arts, culture, and heritage sectors. AMA provides valuable resources, conferences, workshops, and networking opportunities to help individuals and organisations thrive by effectively engaging diverse audiences and building sustainable futures. They champion best practices and advocate for the importance of marketing in the cultural landscape.
Serves as the main administrative and operational center for the AMA, coordinating membership services, event planning (including their flagship annual conference), training programs, and resource development for arts professionals across the UK.
The David Building offers modern office facilities. The AMA's space within is likely configured to support a collaborative team environment and administrative tasks rather than specific architectural highlights unique to AMA.
A mission-driven, collaborative, and supportive environment focused on empowering the arts and cultural sector. The culture likely emphasizes professional development, knowledge sharing, innovation in arts marketing, and strong member engagement.
The Cambridge headquarters is the nerve center for AMA's nationwide activities, enabling them to support thousands of arts marketers and cultural organisations in enhancing their audience engagement and organisational resilience.
The Arts Marketing Association primarily focuses its activities and membership services within the United Kingdom. However, its resources, online events, and insights are accessible globally, allowing international arts professionals to benefit from its expertise. They may also feature international speakers at conferences and engage in collaborations that have an international dimension, but they do not maintain physical offices outside the UK.
David Building, Moore Street
Cambridge
Cambridgeshire
United Kingdom
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As of April 2025, Arts Marketing Association' leadership includes:
Arts Marketing Association has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits at the senior leadership level (CEO, Head of Departments) have been identified for the Arts Marketing Association in the last 12 months. The core leadership team appears stable.
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The Arts Marketing Association (AMA) primarily uses the email format of [first_name]@artsmarketing.org for its staff.
[first]@artsmarketing.org
Format
cath@artsmarketing.org
Example
95%
Success rate
ArtsProfessional • May 22, 2024
The Arts Marketing Association's 2024 conference in Brighton focused on 'The Art of Optimism,' aiming to inspire arts marketers to navigate challenges with creativity and positivity, emphasizing inclusive and ethical marketing practices....more
Arts Marketing Association • October 5, 2023
The AMA has launched 'Communicating Environmental Responsibility: A_Framework_for_Action,' a new guide to help arts and cultural organisations communicate their environmental efforts authentically and effectively....more
ArtsProfessional • July 13, 2023
The 2023 AMA conference, 'A New Adventure,' addressed the evolving landscape of audience engagement post-pandemic, with discussions on data, digital innovation, and inclusivity in arts marketing....more
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