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AGO's Overview

Total employees79
HeadquartersVancouver
Founded

Article is an online-only, direct-to-consumer (DTC) furniture company founded in 2013. Headquartered in Vancouver, Canada, Article offers a curated selection of stylish modern, mid-century, and Scandinavian-inspired furniture and home decor. By bypassing traditional showrooms and retail markups, the company aims to provide high-quality, original designs at accessible prices, coupled with a streamlined digital shopping experience and efficient home delivery.

Where is AGO's Headquarters?

HQ Function

The Vancouver headquarters serves as the central command for all global operations, including product design and development, technology innovation, marketing, customer experience, and corporate strategy.

Notable Features:

Known as 'AOS' (Article One Strathcona), the headquarters is a custom-built, modern facility featuring open-concept workspaces, abundant natural light, and areas showcasing Article's furniture. It's designed to foster collaboration and reflect the company's design-forward ethos.

Work Culture:

Article cultivates a work culture that is described as innovative, fast-paced, and customer-obsessed. Employees, known as 'Particles,' are encouraged to embody values like 'Be remarkably human,' 'Embrace action,' and 'Own it.' The environment supports creativity, data-driven decision-making, and a passion for design and e-commerce.

HQ Significance:

The Vancouver HQ is pivotal as the origin and nerve center of Article's operations, driving its disruption of the traditional furniture industry. It highlights the company's Canadian roots while serving a broad North American market.

Values Reflected in HQ: The headquarters' design and functionality mirror Article's core values: simplicity in design, efficiency in operations, a commitment to quality, and a tech-driven approach to modern retail.

Location:

Article's direct sales operations are currently focused on Canada and the United States. However, its global presence is extensive through its supply chain. The company partners with manufacturers and artisans in various countries, primarily across Asia (including Vietnam, Indonesia, China, and India) and Europe, for product sourcing and manufacturing. Global functions include international logistics, quality assurance at manufacturing sites, and ethical sourcing partnerships.

Street Address:

1010 Raymur Ave

City:

Vancouver

State/Province:

British Columbia

Country:

Canada

AGO's Global Presence

Jacksonville, Florida, USA

Address: 11510 New Berlin Rd, Jacksonville, FL 32226, USA

To ensure timely and efficient delivery of furniture to customers in the Southeast US, reducing shipping times and costs.

Vaughan, Ontario, Canada

Address: 8300 Huntington Rd, Vaughan, ON L4H 4X1, Canada

To streamline delivery operations across Canada, particularly supporting the Eastern Canadian market and managing national inventory.

Teterboro, New Jersey, USA

Address: 200 Hollister Rd, Teterboro, NJ 07608, USA

To provide rapid fulfillment and manage logistics for one of Article's largest customer concentrations in the Northeast US.

Buying Intent Signals for AGO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AGO

As of April 2025, AGO' leadership includes:

Aamir Baig - Co-founder & CEO
Mark Hladik - Chief Financial Officer
Matt Nelson - Chief Operating Officer
Karen McAulay - Chief People Officer
Duncan Blair - SVP, Marketing & E-commerce Strategy

Investors of AGO

AGO has been backed by several prominent investors over the years, including:

Primarily Self-Funded/Bootstrapped
Bryce Krynski (Early Angel Investor)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Over the past year, Article has strengthened its executive team through key appointments and promotions, particularly in operations and human resources, to support its ongoing expansion and strategic initiatives in the competitive e-commerce furniture sector.

New Appointments:

Matt Nelson, Matt Nelson was appointed as Article's Chief Operating Officer to oversee and scale the company's global supply chain and fulfillment operations.
Karen McAulay, Karen McAulay was promoted from VP, People and Culture to Chief People Officer, leading Article's human resources strategy and talent development.

Technology (Tech Stack) used by AGO

Discover the tools AGO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AGO Email Formats and Examples

Article commonly utilizes an email format consisting of the employee's first name initial followed by their full last name. While this is the predominant structure, variations might exist for specific roles or legacy accounts.

[first_initial][last]@article.com

Format

jdoe@article.com (example for Jane Doe)

Example

85%

Success rate

News and media

Furniture TodayMay 1, 2024

Article Expands Outdoor Collection with Over 80 New SKUs

Article announced a significant expansion of its outdoor furniture line, introducing over 80 new products including seating, dining, and decor items, aiming to capture more of the seasonal market and provide customers with a wider range of outdoor living solutions....more

Business in VancouverApril 10, 2024

Vancouver e-commerce company Article bets big on AI

The Vancouver-based online furniture retailer Article is increasingly investing in artificial intelligence to personalize the customer journey, improve product recommendations, optimize its supply chain operations, and enhance overall customer experience....more

Home News NowFebruary 15, 2024

Article launches largest collection to date

Article launched its largest product collection to date, featuring over 400 new items across various categories, emphasizing affordability, style, and materials designed to meet diverse customer preferences and living spaces....more

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