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Artella's Overview

Total employees11
HeadquartersMountain View
Founded2013

Artella was a pioneering virtual studio platform designed specifically for animation, VFX, and game development teams, enabling seamless remote collaboration. It offered a comprehensive suite of tools for project management, asset handling, version control, and real-time review, empowering creative professionals worldwide to work together efficiently, regardless of physical location. In August 2023, Artella was acquired by ftrack, a leading provider of project management and media review software for the creative industries. This acquisition aimed to integrate Artella's specialized remote collaboration technology and expertise into ftrack's broader ecosystem, enhancing capabilities for virtual production and distributed creative workflows.

Where is Artella's Headquarters?

HQ Function

Served as the primary center for Artella's product development, strategic decision-making, and core business operations before its integration with ftrack.

Notable Features:

As a tech startup, Artella's physical headquarters (pre-acquisition) likely prioritized functional and collaborative workspaces conducive to software development and team synergy, rather than large-scale architectural features.

Work Culture:

The work culture at Artella (pre-acquisition) was likely characterized by agility, innovation, and a strong emphasis on remote collaboration, reflecting the very nature of its product. A startup environment fostering creativity and rapid development was probable.

HQ Significance:

Being located in Silicon Valley provided Artella (pre-acquisition) with invaluable access to a rich talent pool, technological advancements, potential partnerships, and the venture capital ecosystem.

Values Reflected in HQ: The operational environment (pre-acquisition) would have reflected core values such as innovation, user-centric design, and the facilitation of seamless remote teamwork in creative industries.

Location:

Artella's platform was inherently designed for global application, serving remote creative teams across various countries and time zones. Since its acquisition by ftrack in August 2023, Artella's technology and team have been integrated into ftrack, contributing to ftrack's well-established global footprint. ftrack serves a worldwide customer base and has physical offices in key international locations, further extending the reach of Artella's foundational vision for global creative collaboration.

Street Address:

Not publicly disclosed (Pre-acquisition)

City:

Mountain View

State/Province:

California

Country:

USA

Artella's Global Presence

Distributed/Remote (Pre-acquisition)

Address: N/A - Primarily Remote Workforce

This approach supported a flexible work environment, promoted work-life balance for its team, and enabled access to a diverse, global talent pool in the animation and VFX industries.

Buying Intent Signals for Artella

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Artella

As of April 2025, Artella' leadership includes:

Bobby Beck - Co-Founder & CEO (Artella, acquired by ftrack)
Carlos Baena - Co-Founder & CCO (Artella, acquired by ftrack)

Investors of Artella

Artella has been backed by several prominent investors over the years, including:

Y Combinator
Initialized Capital
SV Angel
Liquid 2 Ventures
FundersClub
Shana Fisher
Paul Buchheit
Eric Ries
Alexis Ohanian
Garry Tan

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant event for Artella in the last 12 months was its acquisition by ftrack, announced in August 2023. As part of this strategic move, the Artella co-founders and the entire team transitioned to ftrack, integrating their expertise and technology.

Technology (Tech Stack) used by Artella

Discover the tools Artella uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Artella Email Formats and Examples

Prior to its acquisition by ftrack, Artella likely utilized common email formats for its team. A frequently used pattern for tech startups is [first name]@[companydomain.com]. Following the acquisition, communications are expected to transition to ftrack's corporate email system.

[first]@artella.com (Pre-acquisition legacy format)

Format

bobby@artella.com (Example, pre-acquisition legacy format)

Example

50%

Success rate

News and media

ftrack.comAugust 23, 2023

ftrack Acquires Artella to Bolster Remote Collaboration and Virtual Production Capabilities

ftrack announced its acquisition of Artella, a platform specializing in remote collaboration for animation and VFX. The acquisition includes Artella's team and technology, which will be integrated into ftrack's offerings to enhance support for distributed creative workflows....more

TechCrunchOctober 25, 2016

Artella launches a virtual studio platform so animators can collaborate remotely

Artella officially launched its innovative platform designed to simplify remote collaboration for animators, VFX artists, and game developers. The platform aimed to provide tools for managing virtual studios and complex creative projects across geographically dispersed teams....more

Animation MagazineFebruary 23, 2016

Artella Scores Initial Funding for Virtual Studio Platform

Artella, a new platform for creating virtual animation studios, announced it had received initial seed funding from investors including Y Combinator, SV Angel, and Initialized Capital. The funding was aimed at developing and launching its collaborative solution for creative professionals....more

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