Arrowroot Capital Management
Arrowroot Capital Management's Overview
Arrowroot Capital is a global growth equity firm that specializes in investing in mature B2B software companies. They partner with management teams to accelerate growth and create shareholder value by providing capital, strategic guidance, and operational expertise. Arrowroot focuses on minority, majority, and buyout investments, typically in companies with established products, recurring revenue, and strong market positions. Their approach is hands-on, aiming to help portfolio companies scale operations, expand into new markets, and enhance their product offerings.
Where is Arrowroot Capital Management's Headquarters?
HQ Function
The Santa Monica headquarters serves as the central hub for Arrowroot Capital's global operations, including deal sourcing, due diligence, investment decision-making, portfolio company management, and investor relations.
Notable Features:
Located in a prominent office building in Santa Monica, likely offering modern amenities and views, conducive to a high-performance work environment. Proximity to the vibrant tech scene in Southern California.
Work Culture:
The work culture is likely demanding, analytical, and results-driven, typical of growth equity firms. Emphasis on collaboration, deep industry expertise in B2B software, and fostering strong relationships with portfolio company management teams.
HQ Significance:
As the primary office, it's the nerve center for Arrowroot's strategic initiatives and investment activities worldwide. Its location in a major U.S. tech and finance hub provides access to talent, deal flow, and industry networks.
Values Reflected in HQ: The choice of a professional and well-located headquarters reflects Arrowroot's commitment to excellence, strategic positioning, and a high-performance culture focused on growth and value creation.
Location:
While headquartered in Santa Monica, California, Arrowroot Capital maintains a global investment mandate. They actively seek and invest in B2B software companies across North America, Europe, and other international markets. Their team often travels extensively to meet with potential investments and support existing portfolio companies in their global expansion efforts. This global reach allows them to identify diverse opportunities and help their companies tap into international revenue streams.
Street Address:
1299 Ocean Ave, Suite 300
City:
Santa Monica
State/Province:
CA
Country:
USA
Arrowroot Capital Management's Global Presence
Buying Intent Signals for Arrowroot Capital Management
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Executive Team of Arrowroot Capital Management
As of April 2025, Arrowroot Capital Management' leadership includes:
Investors of Arrowroot Capital Management
Arrowroot Capital Management has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, there have been no major publicly announced executive team hires or exits at the Partner level for Arrowroot Capital in the last 12 months. Firms of this nature often promote from within or make strategic hires that may not always be widely publicized unless they are at the most senior echelons. Internal promotions or team expansions at Vice President or Principal levels may have occurred.
Technology (Tech Stack) used by Arrowroot Capital Management
Discover the tools Arrowroot Capital Management uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Arrowroot Capital Management Email Formats and Examples
Arrowroot Capital likely utilizes a common professional email format. Based on general industry practices and observed patterns for similar firms, the most probable format is the first initial followed by the last name.
flast@arrowrootcapital.com
Format
msafaii@arrowrootcapital.com
Example
85%
Success rate
News and media
PR Newswire • December 5, 2023
Hook Security Announces Growth Investment from Arrowroot Capital
Hook Security, a leader in psychological security awareness training, today announced a strategic growth investment from Arrowroot Capital, a global growth equity firm specializing in B2B software. The investment will enable Hook Security to further expand its innovative platform, accelerate its go-to-market strategy, and continue its mission to empower employees against the growing threat of social engineering and phishing attacks....more
Business Wire • September 7, 2023
Nihon Kohden Announces Acquisition of AMP3D (an Arrowroot Capital Portfolio Company)
Nihon Kohden, Japan’s leading manufacturer, developer and distributor of medical electronic equipment, today announced it has acquired Advanced Medical Predictive Devices, Diagnostics and Displays, Inc. (AMP3D), a U.S.-based company that provides data analytics and artificial intelligence solutions for proactive clinical decision support. AMP3D was a portfolio company of Arrowroot Capital, representing a successful exit for the growth equity firm....more
PR Newswire • May 9, 2023
Keyfactor (an Arrowroot Capital Portfolio Company) Acquires Quantinium
Keyfactor, the identity-first security solution for modern enterprises, backed by Insight Partners and Arrowroot Capital, today announced its acquisition of Quantinium, a UK-based quantum computing security company. This acquisition positions Keyfactor to address the emerging challenges of post-quantum cryptography (PQC) for its customers....more
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