Armut is a pioneering online marketplace based in Turkey, dedicated to connecting individuals and businesses with a wide array of trusted local service professionals. From home renovation and cleaning to moving, tutoring, and personal wellness, Armut simplifies the process of finding and hiring qualified service providers. The platform focuses on transparency, quality, and convenience, allowing users to compare quotes, read reviews, and book services seamlessly. Armut also operates internationally under the brand name HomeRun, extending its successful model to other markets. In 2021, Armut was acquired by HomeServe (which was subsequently acquired by Brookfield Infrastructure Partners in 2023), further strengthening its position in the home services sector.
Serves as the central command for Armut's Turkish operations, including technology development, marketing, customer relations, strategic planning, and partnership management, as well as coordinating its international HomeRun brand strategy.
Located in a modern office tower, the headquarters likely features contemporary workspaces, collaborative zones, and advanced technological infrastructure conducive to innovation and teamwork.
Armut fosters a dynamic, innovative, and customer-focused work environment. The culture is often described as agile, data-driven, and collaborative, with a strong emphasis on solving real-world problems for users and service providers.
The Istanbul HQ is vital for Armut's leadership in the Turkish market, enabling close proximity to its primary user base and service network, and driving innovation in the local on-demand services industry.
While Armut is the primary brand in Turkey, the company has a significant international footprint through its HomeRun brand. HomeRun operates in various countries, including Romania, Egypt, Saudi Arabia, Poland, the Czech Republic, Hungary, and Chile. This global strategy allows Armut to deploy its proven technology and business model across diverse markets, managing localized platforms, international marketing campaigns, business development initiatives, and region-specific customer support. Its acquisition by HomeServe (now under Brookfield) further supports its capacity for global expansion.
Esentepe Mah. Büyükdere Cad. No:102 Maya Akar Center B Blok Kat:14
Şişli, Istanbul
Istanbul
Turkey
Address: Aleje Jerozolimskie 123A, 02-017 Warszawa, Poland (Example location, often associated with shared office spaces)
To establish and expand HomeRun's service marketplace in Poland and Central/Eastern Europe, adapting the platform to local consumer needs and competitive landscapes.
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As of April 2025, Armut / HomeRun' leadership includes:
Armut / HomeRun has been backed by several prominent investors over the years, including:
Publicly available information does not indicate major new external executive hires or high-profile departures from Armut's core leadership team within the strict last 12 months (approx. mid-2023 to mid-2024). The leadership team appears relatively stable following Mehmet Fırat Kalsen's appointment as CEO in early 2023.
Discover the tools Armut / HomeRun uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Armut.com, like many technology companies, likely uses standard professional email address patterns. The most common formats usually combine employee names with the company domain, @armut.com.
[first].[last]@armut.com or [f][last]@armut.com
Format
mehmet.kalsen@armut.com
Example
75%
Success rate
Webrazzi • February 1, 2023
Armut.com, a leading service marketplace in Turkey, announced the appointment of Mehmet Fırat Kalsen as its new CEO. Kalsen, who previously served as Chief Product Officer at Armut, succeeded co-founder Başak Taşpınar Değim in the CEO role....more
Business Wire (Brookfield Press Release) • January 5, 2023
Brookfield Infrastructure Partners announced the completion of its acquisition of HomeServe plc, the parent company of Armut. This development places Armut under new ownership as part of a larger global infrastructure and services group....more
TechCrunch • July 21, 2021
UK-based HomeServe acquired a 70% stake in Armut, a leading Turkish home services marketplace. Armut was set to become HomeServe’s main technology hub and a key part of its international expansion under the Checkatrade International / HomeRun branding....more
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