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Armit Wines's Overview

Total employees49
HeadquartersLondon
Founded

Armit Wines is a distinguished UK-based fine wine merchant, founded in 1988. They specialize in importing and distributing high-quality wines from iconic producers and rising stars, with a strong focus on Italy (particularly Tuscany and Piedmont), Bordeaux, Burgundy, Champagne, Spain, and other premium wine regions. Armit Wines serves private collectors, the on-trade (restaurants and hotels), and independent retailers, offering a curated portfolio, en primeur services, and expert advice.

Where is Armit Wines's Headquarters?

HQ Function

The London headquarters serves as the central hub for Armit Wines' UK operations, including sales, marketing, procurement, finance, logistics coordination, and client relationship management for its fine wine import and distribution business.

Notable Features:

Located in Fitzrovia, the office is a modern commercial space, likely equipped with facilities for wine tasting and client engagement, reflecting the company's focus on premium wine experiences.

Work Culture:

The work culture at Armit Wines' headquarters is characterized by professionalism, a deep passion for fine wines, and a collaborative spirit. It emphasizes expertise, strong supplier relationships, and exceptional customer service.

HQ Significance:

The London HQ is strategically vital, positioning Armit Wines in a major global financial and cultural center. This provides access to key clientele, industry events, a diverse talent pool, and reinforces their status as a leading UK fine wine merchant.

Values Reflected in HQ: The headquarters reflects Armit Wines' core values: quality, expertise, exclusivity, and a dedication to sourcing and supplying exceptional fine wines alongside unparalleled service.

Location:

Armit Wines maintains a significant global presence primarily through its extensive wine sourcing network and international sales channels. Key functions supported globally include: procurement from top vineyards across Europe (especially Italy, France, Spain) and the New World; international sales and distribution with a strong UK base and a dedicated office in Hong Kong for the Asian market; global logistics and supply chain management for wine importation and exportation; and building relationships with international producers and clients.

Street Address:

23 Fitzroy Street

City:

London

State/Province:

London

Country:

United Kingdom

Armit Wines's Global Presence

Central, Hong Kong

Address: Room 1003, 10/F, Yu Yuet Lai Building, 43-55 Wyndham Street, Central, Hong Kong

To expand Armit Wines' footprint in the dynamic Asian fine wine market, providing localized expertise, bespoke services, and access to their curated portfolio for a discerning clientele. It aims to capitalize on the region's strong demand for premium and rare wines.

Buying Intent Signals for Armit Wines

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Armit Wines

As of April 2025, Armit Wines' leadership includes:

Brett Fleming - Managing Director
Anna Poole - Head of Fine Wine (Private Clients)
Catia Santolin - Head of Operations
Nic Squires - Head of Sales (On-trade & Independent Retail)

Investors of Armit Wines

Armit Wines has been backed by several prominent investors over the years, including:

InVivo Group (via InVivo Retail)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant event in the last 12 months was the acquisition of Armit Wines by InVivo Retail in October 2023. Brett Fleming's role as Managing Director was reconfirmed, ensuring leadership continuity. No other major new executive hires or departures at the top leadership level have been publicly announced during this period.

Technology (Tech Stack) used by Armit Wines

Discover the tools Armit Wines uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Armit Wines Email Formats and Examples

Armit Wines likely uses a standard corporate email format, typically combining an employee's name with the company domain. While specific patterns can vary, a common structure is often [firstinitial][lastname]@armitwines.co.uk.

[firstinitial][lastname]@armitwines.co.uk

Format

jdoe@armitwines.co.uk

Example

70%

Success rate

News and media

Harpers Wine & SpiritDecember 5, 2023

Armit Wines adds Champagne Palmer & Co to prestige portfolio

Armit Wines has been appointed as the exclusive UK distributor for Champagne Palmer & Co. This addition enhances Armit's prestigious Champagne offering and provides UK consumers and trade with broader access to Palmer & Co's range....more

The Drinks BusinessOctober 4, 2023

InVivo Retail acquires Armit Wines

French agricultural cooperative InVivo Group, through its retail division InVivo Retail, has acquired UK fine wine merchant Armit Wines from La Martiniquaise-Bardinet. Brett Fleming is set to continue as Armit’s managing director, leading the UK business....more

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