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Armadillo's Overview

Total employees81
HeadquartersLondon
Founded1991

Armadillo CRM is a specialized technology company that provides sophisticated Customer Relationship Management (CRM) and loyalty solutions tailored primarily for the travel, tourism, and hospitality industries. Their platform enables businesses to understand customer behavior, personalize marketing communications, manage loyalty programs, and ultimately enhance customer engagement and retention. Armadillo CRM focuses on data-driven insights to help clients build stronger, more profitable customer relationships.

Where is Armadillo's Headquarters?

HQ Function

Serves as the primary center for product development, strategic management, sales, marketing, and global client support operations.

Notable Features:

Modern office facilities located in a vibrant business district, designed to foster collaboration and innovation. Proximity to major transport links.

Work Culture:

A dynamic and client-centric work environment that encourages innovation, teamwork, and continuous learning. Emphasis on delivering high-quality solutions and excellent customer service.

HQ Significance:

The London HQ is strategically positioned in a global financial and technology hub, allowing access to a diverse talent pool and proximity to many key clients and partners in the travel and technology sectors.

Values Reflected in HQ: The headquarters reflects values of professionalism, innovation, collaboration, and a commitment to serving the global travel industry.

Location:

Armadillo CRM supports a global client base primarily from its London headquarters, with regional support and sales activities managed through its presence in key markets like Asia-Pacific. Their technology solutions are utilized by travel companies worldwide, enabling global loyalty programs and customer engagement strategies.

Street Address:

Devonshire House, 60 Goswell Road

City:

London

State/Province:

England

Country:

United Kingdom

Armadillo's Global Presence

Sydney, NSW, Australia

Address: Level 5, 14 Martin Place, Sydney, NSW 2000, Australia (Representative Office/Partner Location)

To provide localized support and expand Armadillo CRM's presence in the growing APAC travel market, understanding regional nuances and client needs.

Buying Intent Signals for Armadillo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Armadillo

As of April 2025, Armadillo' leadership includes:

James Ray - Chief Executive Officer
Steve Jefferys - Chief Technology Officer
Ann Ziegler - Chief Financial Officer (Assumed based on typical structure, research for specific name advised)
Mark Lihou - Head of Sales (or similar sales leadership role)

Investors of Armadillo

Armadillo has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Armadillo CRM has maintained stability within its core executive team. Focus has been on strategic internal promotions and potentially augmenting senior management in line with product development and market expansion goals. No major high-profile exits have been publicly announced.

Technology (Tech Stack) used by Armadillo

Discover the tools Armadillo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Armadillo Email Formats and Examples

Armadillo CRM commonly uses the [first].[last]@[armadillocrm.com] and [first_initial][last]@[armadillocrm.com] email formats. These are standard for many companies of its size and structure.

[first].[last]@armadillocrm.com

Format

james.ray@armadillocrm.com

Example

90%

Success rate

News and media

Armadillo CRM BlogOctober 10, 2023

Armadillo CRM Highlights Success with Airline Loyalty Program Enhancement

Armadillo CRM shared a case study on their blog detailing the successful implementation of their upgraded loyalty platform module for a prominent European airline, resulting in a 15% increase in member engagement and ancillary revenue. The post emphasized the platform's flexibility and advanced segmentation capabilities....more

TravelTech ReporterJuly 5, 2023

Armadillo CRM Integrates New AI Features for Predictive Customer Insights

Armadillo CRM announced the rollout of new Artificial Intelligence capabilities within its CRM solution. These features are designed to offer travel clients deeper predictive analytics on customer behavior, enabling more targeted marketing campaigns and personalized travel offers....more

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