Armadillo CRM is a specialized technology company that provides sophisticated Customer Relationship Management (CRM) and loyalty solutions tailored primarily for the travel, tourism, and hospitality industries. Their platform enables businesses to understand customer behavior, personalize marketing communications, manage loyalty programs, and ultimately enhance customer engagement and retention. Armadillo CRM focuses on data-driven insights to help clients build stronger, more profitable customer relationships.
Serves as the primary center for product development, strategic management, sales, marketing, and global client support operations.
Modern office facilities located in a vibrant business district, designed to foster collaboration and innovation. Proximity to major transport links.
A dynamic and client-centric work environment that encourages innovation, teamwork, and continuous learning. Emphasis on delivering high-quality solutions and excellent customer service.
The London HQ is strategically positioned in a global financial and technology hub, allowing access to a diverse talent pool and proximity to many key clients and partners in the travel and technology sectors.
Armadillo CRM supports a global client base primarily from its London headquarters, with regional support and sales activities managed through its presence in key markets like Asia-Pacific. Their technology solutions are utilized by travel companies worldwide, enabling global loyalty programs and customer engagement strategies.
Devonshire House, 60 Goswell Road
London
England
United Kingdom
Address: Level 5, 14 Martin Place, Sydney, NSW 2000, Australia (Representative Office/Partner Location)
To provide localized support and expand Armadillo CRM's presence in the growing APAC travel market, understanding regional nuances and client needs.
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As of April 2025, Armadillo' leadership includes:
Armadillo has been backed by several prominent investors over the years, including:
Armadillo CRM has maintained stability within its core executive team. Focus has been on strategic internal promotions and potentially augmenting senior management in line with product development and market expansion goals. No major high-profile exits have been publicly announced.
Discover the tools Armadillo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Armadillo CRM commonly uses the [first].[last]@[armadillocrm.com] and [first_initial][last]@[armadillocrm.com] email formats. These are standard for many companies of its size and structure.
[first].[last]@armadillocrm.com
Format
james.ray@armadillocrm.com
Example
90%
Success rate
Armadillo CRM Blog • October 10, 2023
Armadillo CRM shared a case study on their blog detailing the successful implementation of their upgraded loyalty platform module for a prominent European airline, resulting in a 15% increase in member engagement and ancillary revenue. The post emphasized the platform's flexibility and advanced segmentation capabilities....more
TravelTech Reporter • July 5, 2023
Armadillo CRM announced the rollout of new Artificial Intelligence capabilities within its CRM solution. These features are designed to offer travel clients deeper predictive analytics on customer behavior, enabling more targeted marketing campaigns and personalized travel offers....more
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