Armada Skis is a globally recognized manufacturer of skis, poles, technical outerwear, apparel, and accessories. Founded in 2002 by a collective of professional skiers and a photographer, Armada has consistently pushed the boundaries of ski design and culture, particularly in the freestyle, freeride, and all-mountain categories. The brand is known for its athlete-driven product development, progressive designs, and strong connection to the ski community. Acquired by Amer Sports in 2017, Armada continues to operate with its distinct brand identity, focusing on innovation and performance for dedicated skiers.
Serves as the central hub for Armada's brand management, product design and development, marketing, athlete relations, and US sales operations.
Modern office space designed to foster creativity and collaboration, featuring an open layout, product showrooms, and direct access to the mountainous environment for product testing and inspiration from world-class resorts like Park City Mountain.
Passionate, athlete-driven, and creative. Emphasizes innovation, collaboration, and a deep connection to ski culture. A relatively informal yet high-performance environment, reflecting its 'skier-owned, skier-operated' heritage.
Strategically located in a major North American ski hub, facilitating close ties with athletes, industry trends, and on-snow product development. This location reinforces the brand's commitment to the mountain lifestyle and dedication to creating authentic ski products.
Armada Skis leverages the global distribution network and operational infrastructure of its parent company, Amer Sports, to reach customers in key ski markets across North America, Europe, Asia (notably Japan), and Oceania. This includes managing international sales, localized marketing campaigns, global athlete support, and logistics to ensure brand visibility and product availability worldwide, tailored to diverse skiing cultures and conditions.
2700 Rasmussen Rd, Ste B1
Park City
UT
USA
Address: Operations are integrated with Amer Sports' European headquarters and facilities in the Annecy region, shared with sister brands like Salomon and Atomic.
To effectively serve and expand Armada's presence in the significant European ski market, adapting global strategies to local consumer needs and managing relationships with European retailers, partners, and athletes.
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As of April 2025, Armada Skis' leadership includes:
Armada Skis has been backed by several prominent investors over the years, including:
No specific high-profile executive hires or departures solely for the Armada Skis brand leadership have been publicly announced in the last 12 months. Key leadership roles appear stable within the Amer Sports framework. Brand leadership changes, if any, are typically integrated within broader Amer Sports personnel announcements.
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Armada Skis, as part of Amer Sports, likely utilizes email formats common within the parent company or a brand-specific variation. While not publicly confirmed, common professional formats such as [first].[last]@armadaskis.com or integration with @amersports.com for certain roles are probable.
[first].[last]@armadaskis.com
Format
john.doe@armadaskis.com
Example
75%
Success rate
armadaskis.com • January 24, 2024
Armada Skis announced a partnership with STOKED, a non-profit organization dedicated to creating a community of fearless leaders through mentorship and action sports culture. The collaboration aims to provide opportunities for underserved youth to experience snowsports, fostering personal development, resilience, and a connection with the outdoors....more
Freeskier Magazine • October 5, 2023
Armada's Declivity series of all-mountain skis received positive reviews and awards in various 2024 ski tests by publications like Freeskier Magazine, highlighting their versatility, performance, and innovative construction. This continues to solidify Armada's reputation for producing high-quality, performance-oriented skis across different categories....more
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