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Armada Skis's Overview

Total employees53
HeadquartersPark City
Founded2002

Armada Skis is a globally recognized manufacturer of skis, poles, technical outerwear, apparel, and accessories. Founded in 2002 by a collective of professional skiers and a photographer, Armada has consistently pushed the boundaries of ski design and culture, particularly in the freestyle, freeride, and all-mountain categories. The brand is known for its athlete-driven product development, progressive designs, and strong connection to the ski community. Acquired by Amer Sports in 2017, Armada continues to operate with its distinct brand identity, focusing on innovation and performance for dedicated skiers.

Where is Armada Skis's Headquarters?

HQ Function

Serves as the central hub for Armada's brand management, product design and development, marketing, athlete relations, and US sales operations.

Notable Features:

Modern office space designed to foster creativity and collaboration, featuring an open layout, product showrooms, and direct access to the mountainous environment for product testing and inspiration from world-class resorts like Park City Mountain.

Work Culture:

Passionate, athlete-driven, and creative. Emphasizes innovation, collaboration, and a deep connection to ski culture. A relatively informal yet high-performance environment, reflecting its 'skier-owned, skier-operated' heritage.

HQ Significance:

Strategically located in a major North American ski hub, facilitating close ties with athletes, industry trends, and on-snow product development. This location reinforces the brand's commitment to the mountain lifestyle and dedication to creating authentic ski products.

Values Reflected in HQ: Innovation in ski design, strong community ties, athlete-centric development, authenticity, and a genuine passion for skiing and mountain culture.

Location:

Armada Skis leverages the global distribution network and operational infrastructure of its parent company, Amer Sports, to reach customers in key ski markets across North America, Europe, Asia (notably Japan), and Oceania. This includes managing international sales, localized marketing campaigns, global athlete support, and logistics to ensure brand visibility and product availability worldwide, tailored to diverse skiing cultures and conditions.

Street Address:

2700 Rasmussen Rd, Ste B1

City:

Park City

State/Province:

UT

Country:

USA

Armada Skis's Global Presence

Annecy, Haute-Savoie, France (European Operations Hub via Amer Sports)

Address: Operations are integrated with Amer Sports' European headquarters and facilities in the Annecy region, shared with sister brands like Salomon and Atomic.

To effectively serve and expand Armada's presence in the significant European ski market, adapting global strategies to local consumer needs and managing relationships with European retailers, partners, and athletes.

Buying Intent Signals for Armada Skis

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Armada Skis

As of April 2025, Armada Skis' leadership includes:

Erik Rockefeller - Global General Manager - Armada Skis (at Amer Sports)
Logan Imlach - Global Marketing Director - Armada Skis (at Amer Sports)
Mike O'Connell - Global Product Director Skis & Poles - Armada (at Amer Sports)

Investors of Armada Skis

Armada Skis has been backed by several prominent investors over the years, including:

Amer Sports (Direct Parent Company)
ANTA Sports (Majority owner of Amer Sports)
FountainVest Partners (Member of consortium owning Amer Sports)
Anamered Investments (Member of consortium owning Amer Sports)
Tencent (Member of consortium owning Amer Sports)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific high-profile executive hires or departures solely for the Armada Skis brand leadership have been publicly announced in the last 12 months. Key leadership roles appear stable within the Amer Sports framework. Brand leadership changes, if any, are typically integrated within broader Amer Sports personnel announcements.

Technology (Tech Stack) used by Armada Skis

Discover the tools Armada Skis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Armada Skis Email Formats and Examples

Armada Skis, as part of Amer Sports, likely utilizes email formats common within the parent company or a brand-specific variation. While not publicly confirmed, common professional formats such as [first].[last]@armadaskis.com or integration with @amersports.com for certain roles are probable.

[first].[last]@armadaskis.com

Format

john.doe@armadaskis.com

Example

75%

Success rate

News and media

armadaskis.comJanuary 24, 2024

Armada Skis partners with STOKED to empower underserved youth through snowsports

Armada Skis announced a partnership with STOKED, a non-profit organization dedicated to creating a community of fearless leaders through mentorship and action sports culture. The collaboration aims to provide opportunities for underserved youth to experience snowsports, fostering personal development, resilience, and a connection with the outdoors....more

Freeskier MagazineOctober 5, 2023

Armada Skis Declivity Series continues to gain accolades in 2024 gear tests

Armada's Declivity series of all-mountain skis received positive reviews and awards in various 2024 ski tests by publications like Freeskier Magazine, highlighting their versatility, performance, and innovative construction. This continues to solidify Armada's reputation for producing high-quality, performance-oriented skis across different categories....more

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