Armada Music is the world's biggest independent dance music label, co-founded in 2003 by Armin van Buuren, Maykel Piron, and David Vissenburgh. Headquartered in Amsterdam, with offices in New York and London, Armada represents a diverse roster of globally renowned and emerging artists across various electronic music genres, including trance, house, progressive, techno, and melodic house. The label is celebrated for its artist-centric approach, innovative marketing strategies, and significant contributions to the global dance music scene, consistently delivering chart-topping hits and fostering new talent.
The Amsterdam HQ serves as the central command for global operations, including A&R, marketing, digital strategy, distribution, legal affairs, finance, and artist management, coordinating releases and campaigns worldwide.
The state-of-the-art facility includes multiple professional recording studios, a radio/broadcasting studio, creative workspaces, and event areas, designed to inspire collaboration and innovation.
Armada fosters a dynamic, passionate, and creative work culture. Employees share a deep love for dance music, driving a collaborative environment focused on artist development, innovation, and pushing musical boundaries.
As the heart of the world's largest independent dance label, the Amsterdam HQ is pivotal in shaping global dance music trends, managing a vast catalog, and supporting a diverse international artist roster.
Armada Music operates globally with dedicated teams and extensive networks supporting functions such as A&R (talent discovery and development worldwide), digital and physical music distribution, international marketing and PR campaigns, sync and licensing for media, brand partnerships, and comprehensive artist management services, ensuring their diverse roster reaches fans across all continents.
Pilotenstraat 6L
Amsterdam
North Holland
Netherlands
Address: 250 West 57th Street, Suite 1610, New York, NY 10107, USA
To tap into the vast North American talent pool, manage relationships with local partners and artists, and tailor marketing strategies for the US audience.
Address: Central London (specific street address not broadly publicized)
To enhance Armada's footprint in the UK, scout and develop British artists, and manage UK-specific promotional activities and partnerships.
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As of April 2025, Armada Music' leadership includes:
Armada Music has been backed by several prominent investors over the years, including:
Armada Music has seen strategic leadership appointments in the past year, notably strengthening its regional management with the appointment of a General Manager for Benelux. No major C-suite departures have been publicly announced in this period.
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Armada Music primarily utilizes the 'firstinitiallast@armadamusic.com' email format for its employees (e.g., jdoe@armadamusic.com). This is a common convention allowing for straightforward communication with team members.
firstinitiallast@armadamusic.com
Format
jdoe@armadamusic.com
Example
85%
Success rate
Music Business Worldwide • September 20, 2023
Armada Music announced a strategic partnership with MPRO (Music Professional Rights Organization of China) to enhance music rights management and royalty collection for its catalog in mainland China, expanding its operational capabilities in the region....more
armadamusic.com • June 1, 2023
Armada Music marked its 20th anniversary in 2023 with a year-long celebration, including special releases, events, and content, highlighting two decades of leadership and innovation in the independent dance music scene....more
Billboard • May 24, 2023
Armada Music launched Armada Music Latin, a new imprint focused on Latin dance music, further expanding its global reach and diversifying its genre portfolio. The initiative includes a focus on talent from the Latin region and strengthens its presence in related markets....more
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