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Armada Music's Overview

Total employees344
HeadquartersAmsterdam
Founded

Armada Music is the world's biggest independent dance music label, co-founded in 2003 by Armin van Buuren, Maykel Piron, and David Vissenburgh. Headquartered in Amsterdam, with offices in New York and London, Armada represents a diverse roster of globally renowned and emerging artists across various electronic music genres, including trance, house, progressive, techno, and melodic house. The label is celebrated for its artist-centric approach, innovative marketing strategies, and significant contributions to the global dance music scene, consistently delivering chart-topping hits and fostering new talent.

Where is Armada Music's Headquarters?

HQ Function

The Amsterdam HQ serves as the central command for global operations, including A&R, marketing, digital strategy, distribution, legal affairs, finance, and artist management, coordinating releases and campaigns worldwide.

Notable Features:

The state-of-the-art facility includes multiple professional recording studios, a radio/broadcasting studio, creative workspaces, and event areas, designed to inspire collaboration and innovation.

Work Culture:

Armada fosters a dynamic, passionate, and creative work culture. Employees share a deep love for dance music, driving a collaborative environment focused on artist development, innovation, and pushing musical boundaries.

HQ Significance:

As the heart of the world's largest independent dance label, the Amsterdam HQ is pivotal in shaping global dance music trends, managing a vast catalog, and supporting a diverse international artist roster.

Values Reflected in HQ: Innovation, creativity, artist-first mentality, global reach, passion for music, and collaboration are reflected in the HQ's design and operational ethos.

Location:

Armada Music operates globally with dedicated teams and extensive networks supporting functions such as A&R (talent discovery and development worldwide), digital and physical music distribution, international marketing and PR campaigns, sync and licensing for media, brand partnerships, and comprehensive artist management services, ensuring their diverse roster reaches fans across all continents.

Street Address:

Pilotenstraat 6L

City:

Amsterdam

State/Province:

North Holland

Country:

Netherlands

Armada Music's Global Presence

New York, NY/USA

Address: 250 West 57th Street, Suite 1610, New York, NY 10107, USA

To tap into the vast North American talent pool, manage relationships with local partners and artists, and tailor marketing strategies for the US audience.

London/United Kingdom

Address: Central London (specific street address not broadly publicized)

To enhance Armada's footprint in the UK, scout and develop British artists, and manage UK-specific promotional activities and partnerships.

Buying Intent Signals for Armada Music

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Armada Music

As of April 2025, Armada Music' leadership includes:

Maykel Piron - Chief Executive Officer (CEO) & Co-Founder
Armin van Buuren - Co-Founder & A&R
David Vissenburgh - Co-Founder
Nadine van Bodegraven - Chief Operating Officer (COO)
Jeroen Rietvink - Chief Financial Officer (CFO)
Jop Bonnike - General Manager Benelux

Investors of Armada Music

Armada Music has been backed by several prominent investors over the years, including:

Maykel Piron (Co-Founder, CEO)
Armin van Buuren (Co-Founder)
David Vissenburgh (Co-Founder)
Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Armada Music has seen strategic leadership appointments in the past year, notably strengthening its regional management with the appointment of a General Manager for Benelux. No major C-suite departures have been publicly announced in this period.

New Appointments:

Jop Bonnike, Jop Bonnike was appointed as General Manager Benelux to spearhead growth and operations in the region for Armada Music.

Technology (Tech Stack) used by Armada Music

Discover the tools Armada Music uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Armada Music Email Formats and Examples

Armada Music primarily utilizes the 'firstinitiallast@armadamusic.com' email format for its employees (e.g., jdoe@armadamusic.com). This is a common convention allowing for straightforward communication with team members.

firstinitiallast@armadamusic.com

Format

jdoe@armadamusic.com

Example

85%

Success rate

News and media

Music Business WorldwideSeptember 20, 2023

Armada Music Partners with China's MPRO for Rights Management

Armada Music announced a strategic partnership with MPRO (Music Professional Rights Organization of China) to enhance music rights management and royalty collection for its catalog in mainland China, expanding its operational capabilities in the region....more

armadamusic.comJune 1, 2023

Armada Music Celebrates 20 Years of Dance Music Excellence

Armada Music marked its 20th anniversary in 2023 with a year-long celebration, including special releases, events, and content, highlighting two decades of leadership and innovation in the independent dance music scene....more

BillboardMay 24, 2023

Armada Music Launches Armada Music Latin, Expands into Latin Dance Market

Armada Music launched Armada Music Latin, a new imprint focused on Latin dance music, further expanding its global reach and diversifying its genre portfolio. The initiative includes a focus on talent from the Latin region and strengthens its presence in related markets....more

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