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Aristocrat Technologies Europe's Overview

Total employees7500
HeadquartersLondon
Founded1953

Aristocrat Technologies Europe is the European operational arm of Aristocrat Leisure Limited, a leading global provider of gaming solutions. It designs, manufactures, and markets a diverse portfolio of gaming products, including electronic gaming machines (slot machines), casino management systems, and digital social casino games tailored for the European market. With a strong focus on innovation and customer satisfaction, Aristocrat Technologies Europe serves land-based casinos, gaming halls, and other regulated gaming venues across the region, delivering engaging content and cutting-edge technology.

Where is Aristocrat Technologies Europe's Headquarters?

HQ Function

Serves as the main regional headquarters for Aristocrat's gaming operations in Europe, the Middle East, and Africa (EMEA), managing sales, service, marketing, and strategic business development for these markets.

Notable Features:

Modern office space situated in a well-connected and vibrant part of London, facilitating collaboration and client engagement. Facilities are designed to support a dynamic and innovative workforce.

Work Culture:

The work culture at Aristocrat Technologies Europe emphasizes innovation, teamwork, and a customer-centric approach. It's a fast-paced environment driven by a passion for the gaming industry and a commitment to excellence and responsible gaming.

HQ Significance:

The London headquarters is strategically important for Aristocrat's presence and growth in the regulated European gaming markets, allowing for close collaboration with key customers and partners, and adaptation to diverse regional requirements.

Values Reflected in HQ: The headquarters' operations and environment reflect Aristocrat's core values of innovation, integrity, respect, and collective brilliance, aiming to deliver outstanding results for customers and stakeholders in the European region.

Location:

Aristocrat Technologies Europe is an integral part of Aristocrat Leisure Limited's worldwide operations, which span across the Americas, Australia, New Zealand, and EMEA. Globally, Aristocrat supports a full spectrum of gaming operations, from game design and development to manufacturing, sales, marketing, and service. The European division specifically adapts and delivers these functions to cater to the diverse regulatory environments and player preferences within the European gaming landscape, contributing significantly to Aristocrat's global revenue and market leadership.

Street Address:

Kings Court, 2-16 Goodge Street

City:

London

State/Province:

Greater London

Country:

United Kingdom

Aristocrat Technologies Europe's Global Presence

Hoofddorp, Netherlands

Address: Aristocrat Technologies Netherlands B.V., Siriusdreef 17-27, 2132 WT Hoofddorp

Provides localized support and product offerings to meet the specific needs of casino operators and players in the Benelux region, ensuring compliance with local gaming regulations.

Barcelona, Spain

Address: Aristocrat Technologies Spain S.L., World Trade Center Barcelona, Edificio Este, 1ª planta, Muelle de Barcelona s/n, 08039 Barcelona

Supports Aristocrat's market presence in Spain, Portugal, and other Southern European countries, leveraging Barcelona's status as a tech and gaming industry center for regional growth and innovation.

Buying Intent Signals for Aristocrat Technologies Europe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Aristocrat Technologies Europe

As of April 2025, Aristocrat Technologies Europe' leadership includes:

Chris Rowe - Managing Director, EMEA - Aristocrat Gaming
Erik Ploegmakers - Vice President Sales & Business Development - EMEA

Investors of Aristocrat Technologies Europe

Aristocrat Technologies Europe has been backed by several prominent investors over the years, including:

AustralianSuper Pty Ltd
State Street Global Advisors (Australia), Limited
BlackRock Investment Management (Australia) Limited
The Vanguard Group, Inc.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Aristocrat has made key global executive appointments in the past year to strengthen its technology and people functions. These changes support the company's growth strategy across all regions, including Europe.

New Appointments:

Sally Denby, Sally Denby was appointed as Aristocrat's new Chief Technology Officer, responsible for driving the company's global technology strategy and innovation roadmap.
Tracey Scott, Tracey Scott joined Aristocrat as Chief People & Culture Officer, tasked with leading global human resources strategies and fostering a high-performance organizational culture.

Technology (Tech Stack) used by Aristocrat Technologies Europe

Discover the tools Aristocrat Technologies Europe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Aristocrat Technologies Europe Email Formats and Examples

Aristocrat typically utilizes standard corporate email formats, primarily combining the employee's first and last names. The most common formats are '[first].[last]@aristocrat.com' and '[first_initial][last]@aristocrat.com'.

[first].[last]@aristocrat.com or [first_initial][last]@aristocrat.com

Format

john.doe@aristocrat.com

Example

90%

Success rate

News and media

Aristocrat NewsMay 23, 2024

Aristocrat Delivers Strong H1 FY24 Result, With Continued Growth in Gaming EMEA

Aristocrat Leisure Limited announced strong financial results for the first half of fiscal year 2024, with a 6.1% revenue increase to $3.27 billion. The Aristocrat Gaming segment, which includes European operations, showed continued growth in its outright sales and Class III premium installed base in North America and EMEA....more

Aristocrat Gaming NewsFebruary 6, 2024

Aristocrat Gaming Showcased Industry-Leading Cabinets, Games and Systems Solutions at ICE London 2024

Aristocrat Gaming featured an extensive portfolio of innovative cabinets, games, and system solutions tailored for the EMEA region at ICE London 2024. Highlights included new game families like Dragon Link™ and NFL Slots (for other regions), demonstrating a commitment to diverse market needs....more

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