ARIIX
ARIIX's Overview
ARIIX was an international direct selling company founded in 2011, specializing in health, wellness, and beauty products. The company operated on a multi-level marketing (MLM) model, offering a range of brands including Nutrifii (supplements), Slenderiiz (weight management), Puritii (air/water filtration), Priime (essential oils), Reviive (personal care), Lucim (skincare), and Tahitian Noni. ARIIX emphasized high-quality ingredients, scientific backing for its products, and providing entrepreneurial opportunities for its independent representatives. In July 2020, ARIIX announced a merger with NewAge Beverages Corporation, which was completed in November 2020. NewAge later rebranded to NewAge, Inc., and after facing financial difficulties, its assets were acquired by Morinda Holdings, Inc. (dba Partner.Co) in late 2022. ARIIX's brands and operations are now integrated into Partner.Co.
Where is ARIIX's Headquarters?
HQ Function
Served as the primary global operational hub, managing corporate strategy, product development and research, marketing initiatives, global supply chain, and support for its international network of independent distributors.
Notable Features:
A modern office facility designed to accommodate its corporate staff and reflect the company's wellness-focused brand. It likely included spaces for training, meetings, and product showcases.
Work Culture:
The work culture at ARIIX's HQ was characterized by an entrepreneurial spirit, a focus on health and wellness advocacy, and a commitment to supporting the success of its independent representatives. It fostered a collaborative environment aimed at innovation and global growth.
HQ Significance:
The Bountiful headquarters was central to ARIIX's identity and global operations, serving as the nerve center for its expansion into numerous international markets before its merger.
Values Reflected in HQ: The headquarters aimed to reflect ARIIX's core values of health, freedom, and family, promoting a professional yet supportive environment for both employees and visiting distributors.
Location:
Prior to its acquisition, ARIIX had established a significant global footprint, operating in over 20 countries across North America, Europe, and the Asia-Pacific region. This included markets such as the United States, Canada, Mexico, United Kingdom, Netherlands, Italy, Russia, Japan, South Korea, Australia, Hong Kong, and Taiwan. The company provided localized product offerings, marketing support, and customer service to its international network of independent distributors.
Street Address:
563 West 500 South, Suite 300
City:
Bountiful
State/Province:
Utah
Country:
USA
ARIIX's Global Presence
De Meern, Netherlands
Address: ARIIX Europe BV, Veldzigt 2a, 3454 PW De Meern, Netherlands
To facilitate market penetration, support a growing network of independent representatives in Europe, and ensure product and business practice compliance with regional standards.
Tokyo, Japan
Address: ARIIX Japan LLC, Sumitomo Fudosan Shinjuku Oak Tower 14F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan
To cater to the specific needs and preferences of the Japanese market, drive growth in the Asia-Pacific region, and provide localized support for Japanese independent representatives.
Richmond, British Columbia, Canada
Address: ARIIX Canada, Unit 125, 11220 Voyageur Way, Richmond, BC V6X 3E1, Canada
To support and expand ARIIX's presence in the Canadian market, providing resources and services for local independent representatives.
Buying Intent Signals for ARIIX
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Executive Team of ARIIX
As of April 2025, ARIIX' leadership includes:
Investors of ARIIX
ARIIX has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
ARIIX was acquired by NewAge (subsequently becoming part of Partner.Co) in 2020. Therefore, ARIIX no longer operates as an independent entity, and there are no executive hires or exits attributable directly to 'ARIIX' as a standalone company in the last 12 months. Leadership changes for former ARIIX brands or personnel would occur within the Partner.Co corporate structure.
Technology (Tech Stack) used by ARIIX
Discover the tools ARIIX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ARIIX Email Formats and Examples
Based on common corporate email patterns, ARIIX likely used formats combining first name, last name, or initials. The domain would have been @ariix.com. These formats are historical as the company was acquired.
[firstinitial][last]@ariix.com or [first].[last]@ariix.com
Format
fcooper@ariix.com or fred.cooper@ariix.com
Example
75%
Success rate
News and media
Business For Home • July 23, 2020
ARIIX News: NewAge And ARIIX Agree To Merge Creating $500 Million Global Enterprise
ARIIX and NewAge Beverages Corporation announced a definitive agreement to merge, aiming to create a global enterprise with over $500 million in pro forma revenues. The merger combined ARIIX's direct selling model and diverse product lines with NewAge's omni-channel approach and beverage portfolio....more
Direct Selling News • August 17, 2018
ARIIX News: ARIIX Recognized For Explosive Growth – Earns Spot On Inc. 5000 List For Second Time
ARIIX was named to the Inc. 5000 list of fastest-growing private companies in America for the second time, highlighting its significant revenue growth and expansion in the direct selling industry. The company reported a three-year growth of 144 percent....more
NewAge Press Release (via GlobeNewswire) • November 17, 2020
ARIIX News: NewAge Announces Closing of Merger with ARIIX
NewAge Beverages Corporation announced the successful completion of its merger with ARIIX. The combination formed a company with significant global scale, a diverse product portfolio, and a large network of independent distributors worldwide....more
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