HQ Function

Serves as the operational hub for the Aries Automotive brand, including product development, engineering, brand management, marketing, sales, and customer support for its specialized line of automotive accessories.

Notable Features:

The facility is part of a larger industrial complex with modern capabilities for design, testing, and distribution of automotive aftermarket products. It leverages the advanced infrastructure of Lippert Components.

Work Culture:

A dynamic and innovative environment focused on the automotive aftermarket. The culture likely encourages product excellence, customer satisfaction, and embraces the enthusiasm of vehicle customization, influenced by Lippert's broader corporate values of teamwork and continuous improvement.

HQ Significance:

This location is significant as it centralizes the core activities for the Aries brand, allowing for focused development and marketing of its distinct product lines while benefiting from the manufacturing and logistical strengths of Lippert Components.

Values Reflected in HQ: The operations at this location reflect a commitment to innovation in product design (e.g., ActionTrac™ running boards), quality manufacturing, and efficient distribution, aligning with Aries' brand promise and Lippert's operational standards.

Location:

While Aries Automotive products are primarily marketed and sold in North America, the brand benefits significantly from the global operational footprint of its parent company, Lippert Components. Lippert has an extensive network of manufacturing plants, distribution centers, and sales offices in North America, Europe, and Asia. This global presence supports Aries through international sourcing of materials, access to advanced manufacturing technologies, potential for international market expansion, and a robust global supply chain.

Street Address:

6208 Industrial Dr

City:

Eau Claire

State/Province:

WI

Country:

USA