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ARIENS's Overview

Total employees13
HeadquartersBrillion
Founded

Ariens is a distinguished American manufacturer specializing in outdoor power equipment, renowned for its robust and reliable snow blowers, lawn tractors, zero-turn mowers, and commercial-grade machinery. Established in 1933 and part of the family-owned AriensCo, the company is headquartered in Brillion, Wisconsin. Ariens is deeply committed to quality craftsmanship, innovative engineering, and American manufacturing, serving both residential homeowners and professional landscapers globally with durable and high-performing products.

Where is ARIENS's Headquarters?

HQ Function

Global corporate headquarters, primary North American manufacturing facility for Ariens and Gravely brands, research and development center, and home to the AriensCo Museum.

Notable Features:

Expansive campus featuring state-of-the-art manufacturing facilities, modern office buildings, an on-site museum detailing the company's history, and preserved natural areas. The site reflects a blend of historical significance and modern industrial capacity.

Work Culture:

Ariens fosters a work culture rooted in its family-owned heritage, emphasizing core values like 'Be Frank,' 'Be Fair,' 'Keep our Commitments,' and 'Respect the Individual.' There's a strong sense of community, a focus on quality and innovation, and pride in American manufacturing.

HQ Significance:

The Brillion headquarters is the heart of Ariens's identity and operations. It symbolizes the company's long-standing commitment to American manufacturing, its community roots, and its dedication to producing durable outdoor power equipment.

Values Reflected in HQ: The headquarters embodies Ariens's core values: commitment to quality, durability, innovation, American craftsmanship, community engagement, and a respect for its heritage and employees.

Location:

Ariens (through its parent AriensCo) maintains a significant global presence with core manufacturing operations in the United States (Wisconsin, Nebraska) and Europe (United Kingdom, Germany, Italy). Its products are sold and serviced through an extensive network of independent dealers across North America, Europe, Australia, and other international markets, supported by regional offices and distribution centers.

Street Address:

655 West Ryan Street

City:

Brillion

State/Province:

Wisconsin

Country:

USA

ARIENS's Global Presence

Auburn, Nebraska, USA

Address: 1 Ariens Drive, Auburn, NE 68305, USA

Supports the demand for commercial outdoor power equipment in the U.S., contributing to efficient production and distribution, and leveraging regional manufacturing expertise.

Great Haseley, Oxford, United Kingdom

Address: Countax House, Great Haseley, Oxford OX44 7PF, United Kingdom

Tailors product offerings and support for the European market, manages regional dealer networks, and addresses specific horticultural needs and regulatory standards within EMEA countries.

Reggio Emilia, Italy

Address: Via Pier Paolo Ruggerini, 13/A, Fraz. S. Maurizio, 42122 Reggio Emilia (RE), Italy

Produces specialized mowing equipment catering to demanding European terrains and professional landscaping needs, strengthening AriensCo's portfolio in niche, high-performance segments.

Buying Intent Signals for ARIENS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ARIENS

As of April 2025, ARIENS' leadership includes:

Dan Ariens - Chairman & CEO, AriensCo
Nick Ariens - Chief Operating Officer, AriensCo
Larry Weyers - President, Ariens Power Equipment
Ron Marcellus - Group President, Commercial, AriensCo

Investors of ARIENS

ARIENS has been backed by several prominent investors over the years, including:

Privately Held / Family-Owned

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

AriensCo (the parent company of Ariens) has focused on strengthening its leadership team with key appointments and promotions over the past year to drive operational excellence and commercial growth. The company benefits from stable, long-term leadership characteristic of its family ownership.

New Appointments:

Nick Ariens, Nick Ariens was appointed Chief Operating Officer (COO) of AriensCo, taking on a critical role in managing and optimizing the company's global manufacturing and supply chain operations.

Technology (Tech Stack) used by ARIENS

Discover the tools ARIENS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ARIENS Email Formats and Examples

AriensCo, the parent company of Ariens, commonly utilizes standardized email formats for professional communication. The most prevalent format appears to be the first initial followed by the last name.

[first_initial][last]@ariensco.com

Format

jd@ariensco.com (e.g. for John Doe)

Example

85%

Success rate

News and media

WBAY ABC 2February 21, 2024

AriensCo's Brillion Iron Works Redevelopment Plan Advances

AriensCo's 'Iron Revitalized' project, aiming to transform the historic Brillion Iron Works site into a vibrant mixed-use development featuring a hotel, event center, and retail spaces, has received key city approvals, marking a significant step forward for the community-focused initiative....more

Rural Lifestyle DealerOctober 18, 2023

AriensCo Debuts Updated Gravely Pro-Turn EV at Equip Exposition

At the 2023 Equip Exposition, AriensCo showcased its enhanced Gravely Pro-Turn EV electric zero-turn mower, featuring advancements in battery technology and operational performance aimed at the commercial landscaping market....more

AriensCo NewsOctober 10, 2023

AriensCo Announces Nick Ariens as Chief Operating Officer

AriensCo named Nick Ariens as its new Chief Operating Officer. In this role, Nick Ariens will lead global operations, including manufacturing, supply chain, and logistics, to support the company's continued growth and commitment to quality....more

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