Ariat International
Ariat International's Overview
Ariat International is a premier global brand that designs, develops, and manufactures technologically advanced performance footwear, apparel, and accessories for a wide range of consumers, including top equestrian athletes, outdoor adventurers, and individuals in demanding work industries. Founded in 1993 with the vision of creating superior performance products for riders, Ariat has since expanded its expertise to deliver comfort, durability, and style to a broader audience. The company is recognized for its deep commitment to innovation, incorporating proprietary technologies to enhance performance, fit, and comfort across its diverse product lines. Ariat products are sold through a global network of retail partners and its direct-to-consumer channels.
Where is Ariat International's Headquarters?
HQ Function
Serves as the central hub for corporate operations, including executive leadership, product design and innovation, global marketing strategy, sales operations, and core administrative functions.
Notable Features:
Modern office facilities designed to foster collaboration and innovation, likely including showrooms for product display and dedicated spaces for product research, development, and testing.
Work Culture:
A dynamic, passionate, and results-oriented environment, driven by a deep understanding of and connection to equestrian sports, outdoor lifestyles, and the workwear market. The culture emphasizes innovation, quality, customer focus, and teamwork.
HQ Significance:
The Union City headquarters is pivotal for directing Ariat's global strategy, fostering product innovation, managing brand identity, and leveraging the talent and technological ecosystem of the Bay Area.
Values Reflected in HQ: The headquarters likely embodies Ariat's core values of innovation, quality, performance, integrity, and respect for its community and customers, with spaces designed to support cutting-edge product development, collaborative teamwork, and a strong connection to the brand's heritage.
Location:
Ariat International maintains a significant global presence, supporting its operations through a network of corporate offices, dedicated distribution centers, and partnerships with retailers across North America, Europe, Australia, and select markets in Asia and Latin America. Key functions supported globally include centralized product design and innovation with regional market input, global sourcing and manufacturing managed through robust supply chains, international sales and marketing tailored to local consumer preferences, comprehensive customer service, and efficient logistics and distribution networks to ensure products reach customers worldwide.
Street Address:
3242 Whipple Road
City:
Union City
State/Province:
California
Country:
USA
Ariat International's Global Presence
Kingston Bagpuize, Oxfordshire, United Kingdom
Address: Kingston Business Park, Kingston Bagpuize, Abingdon, OX13 5AS, United Kingdom
To spearhead market growth and enhance brand presence across Europe, manage regional logistics effectively, and provide localized support to retailers and customers within the European Union and the United Kingdom.
Keysborough, Victoria, Australia
Address: Unit 1/38-40 Popes Rd, Keysborough VIC 3173, Australia
To support and expand Ariat's market share in Australia and New Zealand, effectively serving the strong equestrian, rural lifestyle, and workwear communities in these countries.
Buying Intent Signals for Ariat International
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Executive Team of Ariat International
As of April 2025, Ariat International' leadership includes:
Investors of Ariat International
Ariat International has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, there have been no widely reported major C-suite level executive hires or exits at Ariat International in the last 12 months. The core leadership team appears to be stable. Any changes at VP or Director levels may have occurred but are not typically announced broadly.
Technology (Tech Stack) used by Ariat International
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Ariat International Email Formats and Examples
Ariat International primarily utilizes the '[first].[last]@ariat.com' email format for its employees. While this is the most common structure, variations might exist for specific departments or roles.
[first].[last]@ariat.com
Format
beth.cross@ariat.com
Example
85%
Success rate
News and media
cascale.org • March 20, 2024
Ariat International Joins Cascale to Advance Sustainability Efforts
Ariat International has become a member of Cascale, the global nonprofit alliance for the consumer goods industry. This move signifies Ariat's enhanced commitment to sustainability, utilizing standardized tools like the Higg Index to measure and improve environmental and social impacts across its supply chain....more
usef.org (U.S. Equestrian Federation) • January 11, 2024
Ariat and U.S. Equestrian Federation Extend Landmark Partnership Through 2032
Ariat International and the U.S. Equestrian Federation (USEF) announced a significant extension of their long-standing partnership. Ariat will continue as the Official Apparel and Footwear Supplier for U.S. Equestrian Teams through the 2032 Los Angeles Olympic and Paralympic Games, reinforcing its commitment to equestrian sports....more
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