Areas
Areas's Overview
Areas is a global leader in food & beverage and retail services, dedicated to enhancing the travel experience for millions of passengers daily. With over 1,900 points of sale in 10 countries across Europe and the Americas, Areas operates in airports, railway stations, and highway service plazas. The company offers a diverse portfolio of well-known international brands and bespoke local concepts, focusing on quality, innovation, and customer satisfaction. Areas strives to be the preferred partner for landlords and brands, creating memorable experiences for travelers worldwide.
Where is Areas's Headquarters?
HQ Function
The Barcelona headquarters serves as the central command for Areas' global operations. It houses key corporate functions including executive leadership, strategy, finance, business development, marketing, human resources, and legal affairs, coordinating activities across all countries of operation.
Notable Features:
Situated in a modern office building within Barcelona's prime business district, the headquarters offers a contemporary and collaborative workspace designed to foster innovation and global teamwork. Specific architectural details are not a primary public focus, emphasizing functionality and efficiency.
Work Culture:
Areas cultivates a dynamic, multicultural, and results-oriented work culture. It emphasizes teamwork, customer-centricity, entrepreneurial spirit, and a passion for the travel hospitality industry. The environment encourages innovation and professional growth.
HQ Significance:
The Barcelona headquarters is crucial for setting the global strategic direction, ensuring operational consistency, driving international expansion, and managing key stakeholder relationships, including those with global brand partners and airport authorities.
Values Reflected in HQ: The headquarters embodies Areas' core values of passion, partnership, excellence, innovation, and responsibility, facilitating a collaborative environment to deliver on these commitments globally.
Location:
Areas supports a comprehensive range of functions globally to ensure seamless operations and strategic growth. These include central strategy development, international business development, operational management and oversight, supply chain and procurement, culinary R&D and innovation, brand management and marketing, digital transformation, human resources and talent management, financial control and reporting, and legal and compliance support. These functions are coordinated to deliver consistent quality and service across its portfolio in 10 countries.
Street Address:
Avenida Diagonal, 579, 7ª planta
City:
Barcelona
State/Province:
Catalonia
Country:
Spain
Areas's Global Presence
Miami, Florida/USA
Address: 5301 Blue Lagoon Dr #500, Miami, FL 33126, USA
To lead and expand Areas' footprint in the significant North American travel market, ensuring operational excellence and brand growth within the region.
Courbevoie, Île-de-France/France
Address: Tour Egée, 9-11 Allée de l'Arche, 92400 Courbevoie, France
To maintain and enhance Areas' market-leading position in France, adapting its offerings to the preferences of French travelers and leveraging its deep operational expertise in the country.
Milan, Lombardy/Italy
Address: Via Pirelli, 20, 20124 Milano MI, Italy
To drive growth and innovation in the Italian travel retail sector, expanding brand presence and catering to the diverse needs of travelers in Italy.
Mexico City/Mexico
Address: Av. Paseo de la Reforma 250, Juárez, Cuauhtémoc, 06600 Ciudad de México, CDMX, Mexico
To expand Areas' presence and strengthen its market share in Mexico and the broader Latin American region, capitalizing on growth opportunities in travel hospitality.
Buying Intent Signals for Areas
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Executive Team of Areas
As of April 2025, Areas' leadership includes:
Investors of Areas
Areas has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, Areas has strategically strengthened its executive leadership, highlighted by Laura Mallo's appointment as Chief Strategy & People Officer in May 2023. This move underscores the company's commitment to robust strategic planning and human capital development. There have been no prominent public announcements of major global executive departures during this period.
New Appointments:
Technology (Tech Stack) used by Areas
Discover the tools Areas uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Areas Email Formats and Examples
Areas typically utilizes a standard email format for its corporate employees, which is 'first.last@areas.com'. This format is common for international companies and allows for easy and professional communication.
first.last@areas.com
Format
jane.doe@areas.com
Example
85%
Success rate
News and media
Areas Newsroom • June 13, 2024
Areas Awarded 12 New Food & Beverage Outlets at Palma de Mallorca Airport for 8 Years
Areas has successfully secured a contract to manage 12 new food and beverage outlets at Palma de Mallorca Airport for an 8-year term. This achievement reinforces Areas' strong presence in one of Spain's busiest airports, promising a refreshed and diverse offering for travelers....more
Areas Newsroom • May 23, 2024
Areas Enters Finland with the Opening of its First Establishments at Helsinki Airport
Areas announced its expansion into the Finnish market with the inauguration of its first food and beverage establishments at Helsinki Airport. This strategic move marks a key milestone in Areas' growth trajectory in Northern Europe....more
Areas Newsroom • November 7, 2023
Areas and Burger King® Strengthen Their Alliance with a New Restaurant at Barajas Airport
Areas and Burger King® have further solidified their partnership by launching a new restaurant in Terminal T4 Satellite at Adolfo Suárez Madrid-Barajas Airport. This opening expands their collaborative food service offerings to passengers at this major international hub....more
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