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AREA 23 | An IPG Health Company's Overview

Total employees1067
HeadquartersNew York
Founded

Area 23 is a highly acclaimed healthcare advertising agency, renowned for its exceptional creativity and strategic insights. As a prominent member of the FCB Health Network, Area 23 specializes in developing impactful advertising and promotional campaigns for pharmaceutical, biotech, and healthcare clients. The agency consistently pushes creative boundaries, earning numerous industry accolades, including multiple 'Agency of the Year' titles. Their driving philosophy is 'Never Finished,' reflecting a relentless pursuit of innovation and excellence to address the evolving challenges in the healthcare landscape and improve patient outcomes.

Where is AREA 23 | An IPG Health Company's Headquarters?

HQ Function

The New York headquarters serves as the central hub for Area 23's operations, including creative development, strategic planning, client account management, and administrative functions.

Notable Features:

The office is a modern, dynamic space designed to foster collaboration and innovation. It features open-plan work areas, state-of-the-art technology, and versatile meeting spaces, located in a prime commercial building with excellent accessibility.

Work Culture:

Area 23 is known for its intense, fast-paced, and highly creative work environment. The culture encourages brave ideas, teamwork, and a deep passion for making a difference in healthcare. It's often described as challenging but incredibly rewarding, with a strong emphasis on mentorship and growth.

HQ Significance:

Being headquartered in New York City places Area 23 at the crossroads of the advertising and pharmaceutical industries, providing unparalleled access to top talent, key clients, and industry events. This strategic location is crucial for its continued success and innovation.

Values Reflected in HQ: The headquarters' design and atmosphere embody Area 23's core values: creativity, courage, collaboration, and a relentless commitment to producing work that matters and drives positive change in health.

Location:

While Area 23's core team is based in New York, its global reach is facilitated through the extensive FCB Health Network, which has offices in key markets across North America, Europe, Latin America, and Asia-Pacific. This network allows Area 23 to execute global campaigns, adapt creative for local markets, and provide worldwide strategic support to its multinational healthcare clients, ensuring consistent brand messaging and impact across diverse cultures.

Street Address:

100 West 33rd Street

City:

New York

State/Province:

NY

Country:

USA

AREA 23 | An IPG Health Company's Global Presence

Chicago, Illinois, USA (FCB Health Network Office)

Address: John Hancock Center, 875 N Michigan Ave, Chicago, IL 60611, USA

Serves as a key hub for FCB Health Network in the Midwest, catering to pharmaceutical and healthcare clients in the region and contributing to national and global campaigns. This allows for localized expertise and broader campaign execution capabilities for Area 23's clients.

Buying Intent Signals for AREA 23 | An IPG Health Company

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AREA 23 | An IPG Health Company

As of April 2025, AREA 23 | An IPG Health Company' leadership includes:

Renée Mellas - President, Area 23
Logan Goldstein - EVP, Executive Creative Director, Area 23

Investors of AREA 23 | An IPG Health Company

AREA 23 | An IPG Health Company has been backed by several prominent investors over the years, including:

Interpublic Group (IPG) - Parent Company

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Specific executive movements solely within Area 23 are not always broadly publicized distinct from FCB Health Network announcements. Leadership changes often represent internal advancements or shifts within the broader network. The following reflects a significant recent leadership update.

New Appointments:

Renée Mellas, Renée Mellas was appointed President of Area 23, having previously served as Managing Director, marking a key leadership transition for the agency.

Technology (Tech Stack) used by AREA 23 | An IPG Health Company

Discover the tools AREA 23 | An IPG Health Company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AREA 23 | An IPG Health Company Email Formats and Examples

Area 23, being part of the FCB Health Network, likely utilizes standardized email formats for its employees, primarily using the 'area23.com' domain. Common formats in professional services and advertising agencies include combinations of first name and last name.

The most common email format for Area 23 is likely [first].[last]@area23.com (e.g., jane.doe@area23.com). Another possible format is [first_initial][last]@area23.com (e.g., jdoe@area23.com).

Format

jane.doe@area23.com

Example

85%

Success rate

News and media

MM+M OnlineOctober 10, 2023

Area 23 Named Large Agency of the Year at 2023 MM+M Awards

Area 23 was honored as Large Agency of the Year at the 2023 MM+M Awards, recognized for its outstanding creative work, innovative campaigns, and significant impact in the healthcare advertising sector throughout the year. This marks another top accolade for the agency....more

Fierce Pharma MarketingSeptember 20, 2023

Area 23's 'Unbreakable' Campaign for EQRx Wins at Fierce Pharma Marketing Awards 2023

Area 23's innovative 'Unbreakable' campaign, developed for EQRx, received accolades at the Fierce Pharma Marketing Awards 2023. The campaign was recognized for its powerful storytelling and creative execution in communicating complex healthcare messages....more

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