Arctic Adventures is Iceland's largest and leading adventure tour operator, founded in 1983. With a deep passion for showcasing the raw beauty and unique experiences of Iceland and other Arctic regions like Greenland, they offer a wide array of tours and activities. From glacier hiking, ice caving, and snorkeling in Silfra, to Northern Lights expeditions, whale watching, and multi-day adventure packages, Arctic Adventures focuses on high-quality, eco-conscious travel. They cater to thrill-seekers and nature lovers alike, providing expert guides and ensuring memorable, safe, and sustainable adventures.
Central hub for operations, tour planning, product development, marketing, sales, and customer support for all Icelandic and international adventure travel services.
Modern office space situated in Reykjavík's redeveloping Grandi harbour district, reflecting the company's blend of Icelandic roots and forward-thinking approach. The location offers proximity to the city center and maritime environment.
Dynamic, passionate, and customer-focused, with a strong emphasis on teamwork, sustainability, and sharing the adventure of Iceland and the Arctic. Employees often embody the adventurous spirit the company promotes, fostering an energetic and collaborative environment.
Serves as the nerve center for Iceland's largest adventure tour operator, coordinating a vast network of tours, guides, and logistics across the country and managing international marketing and sales operations critical to its global reach.
Arctic Adventures primarily operates tours and activities within Iceland, with expanding offerings in Greenland and other Nordic/Arctic regions. While its operational core is in Iceland, the company serves a global clientele through its advanced online booking platform, international sales partnerships, and worldwide marketing efforts. They support functions like multilingual customer service, global sales strategy, and digital marketing to reach adventure travelers from all corners of the globe, ensuring accessibility and support for international customers.
Fiskislóð 45G
Reykjavík
Capital Region (Höfuðborgarsvæðið)
Iceland
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As of April 2025, Arctic Adventures' leadership includes:
Arctic Adventures has been backed by several prominent investors over the years, including:
The executive team at Arctic Adventures has remained stable over the past 12 months, with no major publicly announced C-suite hires or departures. A significant development was the successful management buyout led by the existing leadership team in December 2023, reinforcing the current executive structure.
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Arctic Adventures likely utilizes common professional email formats for its employees. While the exact primary format isn't publicly detailed, standard patterns include using the employee's first name or a combination of first and last names with the company domain.
firstname@arcticadventures.is or first.last@arcticadventures.is
Format
jon.gunnarsson@arcticadventures.is
Example
80%
Success rate
Inflexion Private Equity News • December 20, 2023
Inflexion Private Equity Partners announced the sale of its majority stake in Arctic Adventures to the company's existing management team, led by CEO Jón Þór Gunnarsson. Inflexion will retain a minority shareholding, supporting the company's next phase of growth under its established leadership....more
World Travel Awards • October 2023
Arctic Adventures was recognized as 'Iceland's Leading Adventure Tour Operator 2023' at the World Travel Awards. This prestigious award highlights the company's excellence and leadership in providing outstanding adventure travel experiences in Iceland....more
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