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Arctic Adventures's Overview

Total employees136
HeadquartersReykjavík
Founded1983

Arctic Adventures is Iceland's largest and leading adventure tour operator, founded in 1983. With a deep passion for showcasing the raw beauty and unique experiences of Iceland and other Arctic regions like Greenland, they offer a wide array of tours and activities. From glacier hiking, ice caving, and snorkeling in Silfra, to Northern Lights expeditions, whale watching, and multi-day adventure packages, Arctic Adventures focuses on high-quality, eco-conscious travel. They cater to thrill-seekers and nature lovers alike, providing expert guides and ensuring memorable, safe, and sustainable adventures.

Where is Arctic Adventures's Headquarters?

HQ Function

Central hub for operations, tour planning, product development, marketing, sales, and customer support for all Icelandic and international adventure travel services.

Notable Features:

Modern office space situated in Reykjavík's redeveloping Grandi harbour district, reflecting the company's blend of Icelandic roots and forward-thinking approach. The location offers proximity to the city center and maritime environment.

Work Culture:

Dynamic, passionate, and customer-focused, with a strong emphasis on teamwork, sustainability, and sharing the adventure of Iceland and the Arctic. Employees often embody the adventurous spirit the company promotes, fostering an energetic and collaborative environment.

HQ Significance:

Serves as the nerve center for Iceland's largest adventure tour operator, coordinating a vast network of tours, guides, and logistics across the country and managing international marketing and sales operations critical to its global reach.

Values Reflected in HQ: Efficiency, professionalism, a deep connection to Icelandic nature and adventure, innovation in tourism, and a commitment to providing high-quality, sustainable customer experiences are reflected in its strategic location and operational setup.

Location:

Arctic Adventures primarily operates tours and activities within Iceland, with expanding offerings in Greenland and other Nordic/Arctic regions. While its operational core is in Iceland, the company serves a global clientele through its advanced online booking platform, international sales partnerships, and worldwide marketing efforts. They support functions like multilingual customer service, global sales strategy, and digital marketing to reach adventure travelers from all corners of the globe, ensuring accessibility and support for international customers.

Street Address:

Fiskislóð 45G

City:

Reykjavík

State/Province:

Capital Region (Höfuðborgarsvæðið)

Country:

Iceland

Arctic Adventures's Global Presence

Buying Intent Signals for Arctic Adventures

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Arctic Adventures

As of April 2025, Arctic Adventures' leadership includes:

Jón Þór Gunnarsson - Chief Executive Officer (CEO)
Páll Sigþórsson - Chief Financial Officer (CFO)
Erna Einarsdóttir - Chief Operating Officer (COO)
Guðmundur Kjartansson - Chief Marketing Officer (CMO)

Investors of Arctic Adventures

Arctic Adventures has been backed by several prominent investors over the years, including:

Management Team (led by CEO Jón Þór Gunnarsson, following a Management Buyout in December 2023)
Inflexion Private Equity (retained a minority stake post-MBO)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The executive team at Arctic Adventures has remained stable over the past 12 months, with no major publicly announced C-suite hires or departures. A significant development was the successful management buyout led by the existing leadership team in December 2023, reinforcing the current executive structure.

Technology (Tech Stack) used by Arctic Adventures

Discover the tools Arctic Adventures uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Arctic Adventures Email Formats and Examples

Arctic Adventures likely utilizes common professional email formats for its employees. While the exact primary format isn't publicly detailed, standard patterns include using the employee's first name or a combination of first and last names with the company domain.

firstname@arcticadventures.is or first.last@arcticadventures.is

Format

jon.gunnarsson@arcticadventures.is

Example

80%

Success rate

News and media

Inflexion Private Equity NewsDecember 20, 2023

Arctic Adventures Management Team Completes Buyout from Inflexion

Inflexion Private Equity Partners announced the sale of its majority stake in Arctic Adventures to the company's existing management team, led by CEO Jón Þór Gunnarsson. Inflexion will retain a minority shareholding, supporting the company's next phase of growth under its established leadership....more

World Travel AwardsOctober 2023

Arctic Adventures Named Iceland's Leading Adventure Tour Operator 2023

Arctic Adventures was recognized as 'Iceland's Leading Adventure Tour Operator 2023' at the World Travel Awards. This prestigious award highlights the company's excellence and leadership in providing outstanding adventure travel experiences in Iceland....more

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