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Archetype's Overview

Total employees1007
HeadquartersSan Francisco
Founded2019

Archetype Agency is a global communications agency that partners with category creators and industry leaders to build compelling brands and achieve business objectives. Formed from the merger of Text100 and Bite, Archetype combines a rich heritage in technology and innovation with a modern, integrated approach to PR, digital marketing, content creation, and strategic communications. They focus on shaping narratives, engaging audiences, and delivering measurable impact for clients across diverse sectors worldwide.

Where is Archetype's Headquarters?

HQ Function

Serves as a major hub for US West Coast operations, client strategy for tech and innovation sectors, and a key node in their global network. Supports global leadership functions and North American market engagement.

Notable Features:

Located in a dynamic area known for innovation, the office is likely designed with modern, collaborative workspaces, advanced communication technology, and environments that foster creativity.

Work Culture:

Emphasizes collaboration, agility, and a results-driven approach. The culture fosters creativity and strategic thinking, encouraging teams to challenge conventions and deliver impactful campaigns for clients.

HQ Significance:

Its San Francisco presence places Archetype at the heart of the global technology and venture capital ecosystem, enabling close collaboration with leading innovators and disruptors.

Values Reflected in HQ: The office environment likely reflects Archetype's values of ambition, curiosity, and a client-centric approach, fostering an open and collaborative atmosphere.

Location:

Archetype Agency supports a wide array of functions globally through its network of offices. These include strategic brand communications, public relations, media relations, analyst relations, digital marketing and social media strategy, content creation and storytelling, crisis and issues management, executive communications, and market research. Their global structure enables them to deliver integrated campaigns with local relevance and worldwide impact.

Street Address:

The Arch, 601 Davis St

City:

San Francisco

State/Province:

CA

Country:

USA

Archetype's Global Presence

London, UK

Address: Central Saint Giles, 1 St Giles High St, London WC2H 8AG, United Kingdom

Strategic center for managing European client relationships, coordinating multi-market campaigns across EMEA, and tapping into the London media and business landscape.

Singapore, Singapore

Address: 18 Cross Street, #08-01 Cross Street Exchange, Singapore 048423

Drives growth and client service excellence across Asia-Pacific, leveraging Singapore's status as a major business and media hub for the region.

New York, NY, USA

Address: 300 Park Avenue South, New York, NY 10010, USA

Key center for engaging with US East Coast media, financial markets, and diverse industries; complements the West Coast presence for comprehensive North American coverage.

Sydney, Australia

Address: Level 5, 63 Foveaux St, Surry Hills NSW 2010, Australia

Serves as the primary contact point for clients in the ANZ region, tailoring global strategies to local market nuances and building brand presence in Oceania.

Buying Intent Signals for Archetype

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Archetype

As of April 2025, Archetype' leadership includes:

Helena Maus - Global CEO
Lee-Ann Baatjies - Global Chief Operating Officer
Rhiannon Kuon - Chief People Officer
James Acheson-Gray - Regional Director, EMEA
Lee Hopkins - Regional Director, APAC

Investors of Archetype

Archetype has been backed by several prominent investors over the years, including:

Next Fifteen Communications Group plc

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Archetype Agency maintains a stable senior leadership team, with a focus on internal development and strategic appointments to support regional and global growth. No major high-profile global executive exits have been publicly announced in the past year. Key appointments often focus on strengthening regional capabilities or practice areas.

Technology (Tech Stack) used by Archetype

Discover the tools Archetype uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Archetype Email Formats and Examples

Archetype Agency, like many global corporations, likely utilizes a standardized email format for its employees. The most common format is typically [first_initial][last]@[companydomain.com] or [first].[last]@[companydomain.com]. Given their domain 'archetype.co', this would be the basis.

[first].[last]@archetype.co

Format

jane.doe@archetype.co

Example

90%

Success rate

News and media

PRWeekOctober 26, 2023

Archetype Agency wins global remit with AI security firm HiddenLayer

Archetype has been appointed as the global agency of record for HiddenLayer, an AI security firm. The agency will be responsible for developing and executing HiddenLayer's global communications strategy, including media relations and thought leadership programs....more

Provoke MediaMarch 12, 2024

Archetype Grows Australian Footprint With Consumer Tech Lead

Archetype has hired Mylan Vu as head of consumer technology in Australia, a new role created to bolster the firm's consumer practice in the region. Vu joins from Sibling Agency and will report to Australia MD Karen Ngan....more

Archetype Agency NewsFebruary 1, 2023

Archetype Named Global Agency of Record for Trellix

Archetype announced its selection as the global agency of record for Trellix, the cybersecurity company delivering the future of extended detection and response (XDR). Archetype will support Trellix's mission through integrated communications campaigns....more

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