Archetype Agency is a global communications agency that partners with category creators and industry leaders to build compelling brands and achieve business objectives. Formed from the merger of Text100 and Bite, Archetype combines a rich heritage in technology and innovation with a modern, integrated approach to PR, digital marketing, content creation, and strategic communications. They focus on shaping narratives, engaging audiences, and delivering measurable impact for clients across diverse sectors worldwide.
Serves as a major hub for US West Coast operations, client strategy for tech and innovation sectors, and a key node in their global network. Supports global leadership functions and North American market engagement.
Located in a dynamic area known for innovation, the office is likely designed with modern, collaborative workspaces, advanced communication technology, and environments that foster creativity.
Emphasizes collaboration, agility, and a results-driven approach. The culture fosters creativity and strategic thinking, encouraging teams to challenge conventions and deliver impactful campaigns for clients.
Its San Francisco presence places Archetype at the heart of the global technology and venture capital ecosystem, enabling close collaboration with leading innovators and disruptors.
Archetype Agency supports a wide array of functions globally through its network of offices. These include strategic brand communications, public relations, media relations, analyst relations, digital marketing and social media strategy, content creation and storytelling, crisis and issues management, executive communications, and market research. Their global structure enables them to deliver integrated campaigns with local relevance and worldwide impact.
The Arch, 601 Davis St
San Francisco
CA
USA
Address: Central Saint Giles, 1 St Giles High St, London WC2H 8AG, United Kingdom
Strategic center for managing European client relationships, coordinating multi-market campaigns across EMEA, and tapping into the London media and business landscape.
Address: 18 Cross Street, #08-01 Cross Street Exchange, Singapore 048423
Drives growth and client service excellence across Asia-Pacific, leveraging Singapore's status as a major business and media hub for the region.
Address: 300 Park Avenue South, New York, NY 10010, USA
Key center for engaging with US East Coast media, financial markets, and diverse industries; complements the West Coast presence for comprehensive North American coverage.
Address: Level 5, 63 Foveaux St, Surry Hills NSW 2010, Australia
Serves as the primary contact point for clients in the ANZ region, tailoring global strategies to local market nuances and building brand presence in Oceania.
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As of April 2025, Archetype' leadership includes:
Archetype has been backed by several prominent investors over the years, including:
Archetype Agency maintains a stable senior leadership team, with a focus on internal development and strategic appointments to support regional and global growth. No major high-profile global executive exits have been publicly announced in the past year. Key appointments often focus on strengthening regional capabilities or practice areas.
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Archetype Agency, like many global corporations, likely utilizes a standardized email format for its employees. The most common format is typically [first_initial][last]@[companydomain.com] or [first].[last]@[companydomain.com]. Given their domain 'archetype.co', this would be the basis.
[first].[last]@archetype.co
Format
jane.doe@archetype.co
Example
90%
Success rate
PRWeek • October 26, 2023
Archetype has been appointed as the global agency of record for HiddenLayer, an AI security firm. The agency will be responsible for developing and executing HiddenLayer's global communications strategy, including media relations and thought leadership programs....more
Provoke Media • March 12, 2024
Archetype has hired Mylan Vu as head of consumer technology in Australia, a new role created to bolster the firm's consumer practice in the region. Vu joins from Sibling Agency and will report to Australia MD Karen Ngan....more
Archetype Agency News • February 1, 2023
Archetype announced its selection as the global agency of record for Trellix, the cybersecurity company delivering the future of extended detection and response (XDR). Archetype will support Trellix's mission through integrated communications campaigns....more
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