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Archery Trade Association's Overview

Total employees48
HeadquartersNew Ulm
Founded1953

The Archery Trade Association (ATA) is the primary organization for manufacturers, retailers, distributors, sales representatives, and other businesses working in the archery and bowhunting industry. Its mission is to grow the archery and bowhunting industry and support its members. The ATA hosts the annual ATA Trade Show, the archery and bowhunting industry's largest and most inclusive trade event, providing a platform for commerce, education, and networking. The association also focuses on advocacy, research, and programs aimed at increasing participation in archery and bowhunting.

Where is Archery Trade Association's Headquarters?

HQ Function

Serves as the central administrative and operational hub for the association, managing member services, organizing the annual ATA Trade Show, coordinating advocacy efforts, and overseeing industry growth initiatives.

Notable Features:

As a trade association, the headquarters is likely a functional office space designed for administrative efficiency rather than a large, publicly recognized architectural landmark. Its importance lies in its role as the command center for industry support.

Work Culture:

The work culture is likely professional, mission-driven, and collaborative, with a strong focus on serving its members and advancing the archery and bowhunting industry. Staff are passionate about the sport and business of archery.

HQ Significance:

The headquarters is significant as the operational core of the leading organization representing the archery and bowhunting industry in North America. From here, strategies are developed and implemented to support thousands of businesses and promote the sport.

Values Reflected in HQ: The headquarters operations reflect values of industry support, member service, collaboration, and strategic growth for the archery and bowhunting community.

Location:

While headquartered in the United States, the Archery Trade Association has a significant global impact. Its membership includes international companies, and the annual ATA Trade Show attracts exhibitors and attendees from across the globe. The ATA's standards and initiatives often influence the archery industry worldwide, fostering international collaboration and promoting the sport on a global scale.

Street Address:

100 South Minnesota Street

City:

New Ulm

State/Province:

MN

Country:

USA

Archery Trade Association's Global Presence

Buying Intent Signals for Archery Trade Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Archery Trade Association

As of April 2025, Archery Trade Association' leadership includes:

Jeff Poole - President & CEO
Dan Forster - Vice President & Chief Conservation Officer
Jennifer Mazur - Senior Director of Outreach and Education
Allison Jasper - Senior Director of Marketing & Communications
Maria Lewis - Senior Director of Trade Show & Membership

Investors of Archery Trade Association

Archery Trade Association has been backed by several prominent investors over the years, including:

The Archery Trade Association is a non-profit organization funded by its members (manufacturers, retailers, distributors in the archery industry) and revenue from events like the ATA Trade Show. It does not have equity investors in the traditional sense.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The Archery Trade Association saw a significant leadership transition with Jeff Poole taking over as President & CEO in early 2023, succeeding Matt Kormann. Other team adjustments may occur as part of ongoing organizational development.

Departures

Matt Kormann, Matt Kormann departed from his role as President & CEO.

New Appointments:

Jeff Poole, Jeff Poole was appointed as the new President & CEO of the Archery Trade Association.

Technology (Tech Stack) used by Archery Trade Association

Discover the tools Archery Trade Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Archery Trade Association Email Formats and Examples

The Archery Trade Association commonly uses the email format of the first name initial followed by the full last name. General inquiries can often be directed to a generic 'info' address.

[firstinitial][lastname]@archerytrade.org

Format

jpoole@archerytrade.org

Example

90%

Success rate

News and media

Archery Trade AssociationJanuary 10, 2024

Archery Trade Association News: ATA’s Board of Directors Elects New Leadership at 2024 Show

The Archery Trade Association’s Board of Directors elected new leadership during its Jan. 10 meeting at the 2024 ATA Show in St. Louis. Ben Summers, vice president of sales and marketing for an archery accessories company, was elected Chair....more

Archery WireJanuary 12, 2023

Archery Trade Association News: ATA’s New President and CEO Jeff Poole Prioritizes Member Value and Recruitment

Jeff Poole officially took the helm as President and CEO of the Archery Trade Association on January 9, 2023. He aims to prioritize member value, recruitment, retention, and reactivation of archery and bowhunting participants....more

Archery Trade AssociationOctober 26, 2023

Archery Trade Association News: ATA Show Hotel Pirates are Already Contacting Exhibitors

The Archery Trade Association warned its 2024 Show exhibitors about unofficial housing companies, or 'hotel pirates,' attempting to solicit hotel bookings, urging them to use only official channels....more

Archery Trade AssociationOngoing Annually

Archery Trade Association News: ATA Trade Show Future Dates

The ATA regularly announces future dates and locations for its annual Trade Show. The 2025 ATA Trade Show will be held in St. Louis, Missouri, January 7-9, and the 2026 show will be in Indianapolis, Indiana, January 8-10....more

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