Araks is a New York-based sustainable luxury brand founded in 2000 by Araks Yeramyan. Renowned for its distinctive color sensibility, comfortable fits, and unwavering commitment to ethical and sustainable production, Araks offers a sophisticated range of lingerie, swimwear, and loungewear. The brand prioritizes quality craftsmanship, responsible sourcing of materials like organic cotton and regenerated nylon, and timeless design, appealing to discerning individuals who value both artistic expression and environmental consciousness in their apparel choices.
The New York headquarters serves as the creative and operational core, encompassing design studios, product development, marketing strategy, e-commerce management, and overall business administration.
Likely a creatively inspiring studio and office space reflecting the brand's minimalist yet colorful aesthetic, fostering innovation in design and sustainable practices.
The work culture at Araks is characterized by creativity, collaboration, and a strong sense of purpose. Employees are typically passionate about sustainable fashion, quality craftsmanship, and contributing to a brand with a distinct artistic vision.
Being headquartered in New York City provides Araks with unparalleled access to fashion industry talent, trend insights, media, and a diverse, style-conscious customer base, significantly influencing its brand identity and global reach.
Araks achieves its global presence primarily through its direct-to-consumer e-commerce website, which ships internationally. Additionally, the brand is selectively stocked by prestigious boutiques, concept stores, and luxury department stores across North America, Europe, Asia, and Australia, catering to a worldwide clientele that appreciates sustainable luxury and unique design.
Specific street address not publicly disclosed
New York
NY
USA
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As of April 2025, Araks' leadership includes:
Araks has been backed by several prominent investors over the years, including:
There have been no major public announcements regarding executive new hires or departures at Araks in the last 12 months. As a founder-led private company, leadership changes are typically minimal and not always publicly disclosed unless significant.
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Araks likely employs common email address formats for its professional communications. Based on standard industry practices for a company of its name and structure, patterns typically involve employee names.
Common formats include first@araks.com (e.g., anais@araks.com) or first.last@araks.com (e.g., anais.y@araks.com).
Format
hello@araks.com
Example
70%
Success rate
Forbes • December 5, 2023
Araks's lingerie, specifically the Aaron bralette and panty set, was spotlighted in Forbes' annual Holiday Gift Guide as a top choice for luxurious and comfortable lingerie. The feature praised the brand's beautiful colorways and soft organic cotton materials....more
WWD (Women's Wear Daily) • August 1, 2023
Araks Yeramyan expanded the brand's offerings for the Fall 2023 season by introducing denim-inspired pieces made from Tencel into its loungewear collection. This move aimed to blend the comfort Araks is known for with a novel, casual-chic aesthetic, further emphasizing sustainable fabric choices....more
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