ARA Insurance is a specialized, member-owned insurance program designed exclusively for businesses in the equipment and event rental industry. Endorsed by the American Rental Association (ARA), it offers comprehensive coverage tailored to the unique risks and needs of rental operators. The program focuses on providing robust protection, risk management resources, and dedicated customer service to help ARA members safeguard their businesses and operate with confidence. It has been serving the rental industry since 1979, demonstrating a long-standing commitment and deep understanding of its members' requirements.
Serves as the primary center for ARA Insurance operations, including policy administration, underwriting, claims processing, risk management services, and customer support, expertly administered by Lockton Affinity.
Modern office environment leveraging technology for efficient claims processing and customer service. Access to specialized risk management tools and resources tailored for the rental industry.
A client-centric and collaborative culture focused on providing expert insurance solutions and dedicated support to American Rental Association members. Emphasis on deep industry knowledge, proactive risk management, and responsive service.
This operational hub in Kansas City is pivotal for delivering specialized insurance products and services efficiently and effectively to American Rental Association members across the nation.
ARA Insurance primarily serves members of the American Rental Association within the United States. While the ARA has an international presence with members in other countries, the core insurance program and its direct services are predominantly focused on the U.S. market. Support for international operations of U.S.-based members may be coordinated through the program administrators and their global networks.
700 W. 47th Street, Suite 950 (Lockton Affinity - Program Administrator)
Kansas City
MO
USA
Address: 1900 19th Street, Moline, IL 61265
Serves as the central governing hub for the American Rental Association, advocating for and supporting the equipment and event rental industry nationwide. It provides governance and strategic oversight for the ARA Insurance program.
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As of April 2025, ARA Insurance' leadership includes:
ARA Insurance has been backed by several prominent investors over the years, including:
Leadership for the ARA Insurance program, through the American Rental Association and program administrator Lockton Affinity, has remained stable. Key focus areas include continuous improvement of member services and financial stewardship, highlighted by consistent member dividends.
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Communications with ARA Insurance are typically facilitated through official channels on their website (arainsure.com) or via their program administrator, Lockton Affinity. For direct contact with ARA Insurance program-related personnel, a likely format, if individual emails are used, might follow common professional patterns, but using official contact forms or phone numbers is recommended for service.
[first_initial][last]@arainsure.com (hypothetical) or [firstinitial][lastname]@locktonaffinity.com (for program administrators)
Format
jdoe@arainsure.com
Example
70%
Success rate
arainsure.com • February 20, 2024
ARA Insurance announced its seventh consecutive year of issuing dividends to eligible insured members, underscoring the program's financial strength and commitment to its members. The dividend reflects positive claims experience and prudent management....more
arainsure.com • January 16, 2024
ARA Insurance introduced its new roster of Preferred Agents for 2024. These agents are specially selected for their expertise in the rental industry and their commitment to serving ARA members' insurance needs....more
arainsure.com • October 24, 2023
ARA Insurance emphasized the critical role of prompt claims reporting for rental businesses. Timely reporting can significantly impact the outcome of a claim, helping to mitigate losses and ensure smoother processing....more
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