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ARA Insurance's Overview

Total employees20
HeadquartersKansas City
Founded

ARA Insurance is a specialized, member-owned insurance program designed exclusively for businesses in the equipment and event rental industry. Endorsed by the American Rental Association (ARA), it offers comprehensive coverage tailored to the unique risks and needs of rental operators. The program focuses on providing robust protection, risk management resources, and dedicated customer service to help ARA members safeguard their businesses and operate with confidence. It has been serving the rental industry since 1979, demonstrating a long-standing commitment and deep understanding of its members' requirements.

Where is ARA Insurance's Headquarters?

HQ Function

Serves as the primary center for ARA Insurance operations, including policy administration, underwriting, claims processing, risk management services, and customer support, expertly administered by Lockton Affinity.

Notable Features:

Modern office environment leveraging technology for efficient claims processing and customer service. Access to specialized risk management tools and resources tailored for the rental industry.

Work Culture:

A client-centric and collaborative culture focused on providing expert insurance solutions and dedicated support to American Rental Association members. Emphasis on deep industry knowledge, proactive risk management, and responsive service.

HQ Significance:

This operational hub in Kansas City is pivotal for delivering specialized insurance products and services efficiently and effectively to American Rental Association members across the nation.

Values Reflected in HQ: Expertise in rental industry insurance, member advocacy, financial stability, integrity, and responsive service.

Location:

ARA Insurance primarily serves members of the American Rental Association within the United States. While the ARA has an international presence with members in other countries, the core insurance program and its direct services are predominantly focused on the U.S. market. Support for international operations of U.S.-based members may be coordinated through the program administrators and their global networks.

Street Address:

700 W. 47th Street, Suite 950 (Lockton Affinity - Program Administrator)

City:

Kansas City

State/Province:

MO

Country:

USA

ARA Insurance's Global Presence

Moline, Illinois/USA

Address: 1900 19th Street, Moline, IL 61265

Serves as the central governing hub for the American Rental Association, advocating for and supporting the equipment and event rental industry nationwide. It provides governance and strategic oversight for the ARA Insurance program.

Buying Intent Signals for ARA Insurance

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ARA Insurance

As of April 2025, ARA Insurance' leadership includes:

Tony Conant - CEO, American Rental Association (Overseeing Organization)
Phil Kelling - Chairman, ARA Insurance (Program Governance)
James Auerbach - Senior Vice President, Lockton Affinity (Program Administrator Lead)

Investors of ARA Insurance

ARA Insurance has been backed by several prominent investors over the years, including:

ARA Insurance is a member-owned insurance program. It is capitalized and sustained by its policyholders, who are members of the American Rental Association, rather than by traditional external equity investors.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Leadership for the ARA Insurance program, through the American Rental Association and program administrator Lockton Affinity, has remained stable. Key focus areas include continuous improvement of member services and financial stewardship, highlighted by consistent member dividends.

Technology (Tech Stack) used by ARA Insurance

Discover the tools ARA Insurance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ARA Insurance Email Formats and Examples

Communications with ARA Insurance are typically facilitated through official channels on their website (arainsure.com) or via their program administrator, Lockton Affinity. For direct contact with ARA Insurance program-related personnel, a likely format, if individual emails are used, might follow common professional patterns, but using official contact forms or phone numbers is recommended for service.

[first_initial][last]@arainsure.com (hypothetical) or [firstinitial][lastname]@locktonaffinity.com (for program administrators)

Format

jdoe@arainsure.com

Example

70%

Success rate

News and media

arainsure.comFebruary 20, 2024

ARA Insurance announces 2024 dividend for seventh consecutive year

ARA Insurance announced its seventh consecutive year of issuing dividends to eligible insured members, underscoring the program's financial strength and commitment to its members. The dividend reflects positive claims experience and prudent management....more

arainsure.comJanuary 16, 2024

Meet the new ARA Insurance Preferred Agents

ARA Insurance introduced its new roster of Preferred Agents for 2024. These agents are specially selected for their expertise in the rental industry and their commitment to serving ARA members' insurance needs....more

arainsure.comOctober 24, 2023

The importance of reporting claims in a timely manner

ARA Insurance emphasized the critical role of prompt claims reporting for rental businesses. Timely reporting can significantly impact the outcome of a claim, helping to mitigate losses and ensure smoother processing....more

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