aquaguard
aquaguard's Overview
Aquaguard, a flagship brand of Eureka Forbes, is synonymous with water purification in millions of households, primarily in India. For decades, Aquaguard has been at the forefront of water purification technology, offering a diverse range of products including RO, UV, and UF purifiers tailored to various water conditions. From an end-user perspective, Aquaguard represents trust, health, and the assurance of safe drinking water, addressing critical concerns about water-borne diseases and overall well-being. Their robust direct-to-home sales and service network has made them a household name, focusing on customer education and providing comprehensive solutions for clean water and air.
Where is aquaguard's Headquarters?
HQ Function
Serves as the central hub for strategic decision-making, product innovation, marketing, national sales operations, and corporate functions for Eureka Forbes and its brands like Aquaguard.
Notable Features:
The headquarters is a modern corporate office likely equipped with advanced facilities to support its large-scale operations, including R&D interface, marketing suites, and strategic planning centers.
Work Culture:
Eureka Forbes fosters a dynamic work culture emphasizing customer-centricity, innovation in health and hygiene, and a strong performance-driven sales ethic. Post its acquisition by Advent International, there's likely an enhanced focus on growth, efficiency, and market leadership.
HQ Significance:
The Mumbai headquarters is pivotal as it directs one of India's leading health and hygiene companies, influencing the well-being of millions through its Aquaguard water purifiers and other Forbes brand products.
Values Reflected in HQ: The headquarters likely embodies Eureka Forbes's core values of trust, customer focus, health, integrity, and innovation, crucial for a brand like Aquaguard that deals with public health.
Location:
While Aquaguard is a dominant market leader primarily within India, its parent company Eureka Forbes has extended its international footprint to over 35 countries. This global outreach includes marketing, sales, distribution, and service of its comprehensive range of health and hygiene products, including water purifiers, air purifiers, vacuum cleaners, and security systems. Eureka Forbes achieves its global presence through a mix of direct operations, strategic partnerships, and joint ventures, adapting its offerings to meet specific international market demands for healthy living.
Street Address:
B1/B2, 701, 7th Floor, Marathon Innova, Marathon NextGen, Off Ganpatrao Kadam Marg, Lower Parel West
City:
Mumbai
State/Province:
Maharashtra
Country:
India
aquaguard's Global Presence
Bengaluru, Karnataka/India
Address: Eureka Forbes Ltd, Prestige Eureka, No.11 (Old No.47), Old Madras Road, Ulsoor, Bengaluru - 560008, Karnataka, India
To effectively serve the large and technologically savvy South Indian market, ensuring deep market penetration, prompt service delivery, and implementation of tailored regional marketing strategies for water and air purification, and vacuum cleaning solutions.
New Delhi, Delhi/India
Address: Eureka Forbes Ltd, B-37, Block B-1, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044, India
To bolster market presence and customer engagement across North India, addressing region-specific water quality issues and consumer preferences, and driving growth for the company’s health and hygiene product portfolio.
Buying Intent Signals for aquaguard
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Executive Team of aquaguard
As of April 2025, aquaguard' leadership includes:
Investors of aquaguard
aquaguard has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Eureka Forbes has experienced key leadership changes in the past year, notably with the appointment of Gaurav Sabharwal as CEO in October 2023, and the announced resignation of the former MD & CEO, Pratik Pota, in May 2024 (effective August 2024). These changes reflect a period of strategic transition for the company under its ownership by Advent International.
Departures
New Appointments:
Technology (Tech Stack) used by aquaguard
Discover the tools aquaguard uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
aquaguard Email Formats and Examples
Eureka Forbes Ltd., the parent company of Aquaguard, commonly utilizes email formats based on employee names. The most frequently observed pattern is [first_name].[last_name]@eurekaforbes.com. Variations like [first_initial][last_name]@eurekaforbes.com may also be in use.
[first_name].[last_name]@eurekaforbes.com
Format
jane.doe@eurekaforbes.com
Example
80%
Success rate
News and media
The Economic Times • May 3, 2024
Eureka Forbes MD & CEO Pratik Pota resigns
Pratik Pota has resigned as the Managing Director and Chief Executive Officer of Eureka Forbes. He will continue in his role until August 2, 2024. Pota joined Eureka Forbes in August 2022 following its acquisition by private equity firm Advent International....more
ET BrandEquity • March 7, 2024
Eureka Forbes ropes in Madhuri Dixit as brand ambassador for Aquaguard
Eureka Forbes has onboarded Bollywood actress Madhuri Dixit as the brand ambassador for its flagship water purifier brand, Aquaguard. This collaboration aims to strengthen Aquaguard's messaging around health and pure drinking water, leveraging Dixit's widespread appeal and trustworthiness among Indian households....more
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